GXO Releases 2024 Global Beauty Report
GXO Logistics has released a comprehensive report on global beauty industry trends, revealing significant shifts in consumer behavior. The industry is projected to reach $758 billion in revenue over the next decade. The study, surveying 4,000 consumers across the US, UK, France, and Germany, highlights that 66% of respondents consider beauty products essential, while 38% demonstrate brand loyalty. Key findings show that 41% of consumers prefer minimal makeup trends, nearly half prefer online purchasing, and 58% expect personalized recommendations. Additionally, 64% of consumers prefer consolidated package delivery, and 55% would wait longer for environmentally friendly delivery options.
GXO Logistics ha pubblicato un rapporto completo sulle tendenze dell'industria della bellezza a livello globale, rivelando significativi cambiamenti nel comportamento dei consumatori. Si prevede che il settore raggiunga un fatturato di 758 miliardi di dollari nel prossimo decennio. Lo studio, che ha intervistato 4.000 consumatori negli Stati Uniti, Regno Unito, Francia e Germania, evidenzia che 66% degli intervistati considerano i prodotti di bellezza essenziali, mentre 38% dimostrano fedeltà al marchio. I risultati principali mostrano che 41% dei consumatori preferiscono tendenze di trucco minimale, quasi la metà preferisce acquistare online e 58% si aspettano raccomandazioni personalizzate. Inoltre, 64% dei consumatori preferiscono la consegna di pacchi consolidati, e 55% sarebbero disposti ad attendere più a lungo per opzioni di consegna ecologiche.
GXO Logistics ha publicado un informe integral sobre las tendencias de la industria de la belleza a nivel mundial, revelando cambios significativos en el comportamiento del consumidor. Se proyecta que la industria alcanzará 758 mil millones de dólares en ingresos durante la próxima década. El estudio, que encuestó a 4.000 consumidores en EE. UU., Reino Unido, Francia y Alemania, destaca que 66% de los encuestados consideran que los productos de belleza son esenciales, mientras que 38% demuestran lealtad a la marca. Los hallazgos clave muestran que 41% de los consumidores prefieren tendencias de maquillaje mínimo, casi la mitad prefiere comprar en línea y 58% esperan recomendaciones personalizadas. Además, 64% de los consumidores prefieren la entrega consolidada de paquetes, y 55% estarían dispuestos a esperar más tiempo por opciones de entrega ecológicas.
GXO 물류는 전 세계 뷰티 산업의 트렌드에 대한 포괄적인 보고서를 발표하며 소비자 행동의 중요한 변화를 드러냈습니다. 이 산업은 향후 10년간 7580억 달러의 수익을 올릴 것으로 예상됩니다. 미국, 영국, 프랑스 및 독일에서 4,000명의 소비자를 조사한 이 연구는 66%의 응답자가 뷰티 제품을 필수로 여기고, 38%는 브랜드 충성도를 보인다고 강조합니다. 주요 발견은 41%의 소비자가 최소 메이크업 트렌드를 선호하고, 거의 절반이 온라인 구매를 선호하며, 58%는 개인화된 추천을 기대한다는 것입니다. 또한, 64%의 소비자가 통합 패키지 배송을 선호하며, 55%는 친환경 배송 옵션을 위해 더 오래 기다릴 의향이 있다고 합니다.
GXO Logistics a publié un rapport complet sur les tendances de l'industrie de la beauté à l'échelle mondiale, révélant des changements significatifs dans le comportement des consommateurs. On prévoit que le secteur atteindra un chiffre d'affaires de 758 milliards de dollars au cours de la prochaine décennie. L'étude, menant un sondage auprès de 4 000 consommateurs aux États-Unis, au Royaume-Uni, en France et en Allemagne, souligne que 66% des répondants considèrent les produits de beauté comme essentiels, tandis que 38% affichent une fidélité à la marque. Les résultats clés montrent que 41% des consommateurs préfèrent les tendances de maquillage minimal, presque la moitié préfèrent acheter en ligne, et 58% s'attendent à des recommandations personnalisées. De plus, 64% des consommateurs préfèrent une livraison consolidée des colis, et 55% seraient prêts à attendre plus longtemps pour des options de livraison respectueuses de l'environnement.
GXO Logistics hat einen umfassenden Bericht über die globalen Trends der Schönheitsindustrie veröffentlicht, der bedeutende Veränderungen im Konsumverhalten aufzeigt. Es wird prognostiziert, dass die Branche in den nächsten zehn Jahren einen Umsatz von 758 Milliarden Dollar erreichen wird. Die Studie, die 4.000 Verbraucher in den USA, Großbritannien, Frankreich und Deutschland befragt hat, hebt hervor, dass 66% der Befragten Schönheitsprodukte als unverzichtbar betrachten, während 38% Markentreue zeigen. Die wichtigsten Ergebnisse zeigen, dass 41% der Verbraucher minimalistische Make-up-Trends bevorzugen, fast die Hälfte online einkauft und 58% personalisierte Empfehlungen erwartet. Darüber hinaus bevorzugen 64% der Verbraucher die konsolidierte Paketauslieferung, und 55% wären bereit, länger auf umweltfreundliche Lieferoptionen zu warten.
- Beauty industry expected to double revenue to $758 billion in next decade
- 66% of respondents consider beauty products essential
- 41% of beauty consumers show product loyalty
- 58% of consumers expect personalized recommendations
- Nearly 50% prefer online purchasing
- Only 38% demonstrate brand loyalty, indicating customer retention challenges
Insights
The report reveals significant shifts in the beauty industry's landscape with substantial implications for GXO's logistics business. The projected doubling of the beauty market to
The shift toward online purchasing, with nearly half of consumers preferring digital channels, directly benefits GXO's e-commerce fulfillment capabilities. Their specialized services in returns, kitting and personalization align perfectly with consumer demands, particularly the
Survey of Thousands of Consumers in the U.S., UK, France and Germany Reveals Significant Evolution of Consumer Priorities
GREENWICH, Conn., Oct. 31, 2024 (GLOBE NEWSWIRE) -- GXO Logistics, Inc. (NYSE: GXO), the world’s largest pure-play contract logistics provider, today released a comprehensive report on key trends shaping the fast-growing global beauty industry, which is expected to double in revenue to
In a rapidly evolving consumer landscape, GXO’s research analyzed current consumer behavior in the beauty industry and the forces driving it. The report, "Beauty Industry Insights 2024: A Consumer Spending Pulse Check," highlights a significant shift in consumer preferences compared to just five years ago. Today’s consumers are savvier and more intentional in their choices, and nearly half are choosing to shop online. As such, ensuring a seamless customer experience, both online and offline, is of paramount importance to building and maintaining brand loyalty and to meeting quickly shifting customer demands.
GXO Commerce Strategist Kamran Iqbal, noted, “To thrive in this dynamic retail environment, beauty brands increasingly must prioritize a customer experience that fortifies brand and product loyalty. Of course, retailers must have the right product in the right place at the right time. But to cement the brand experience, they must also ensure a seamless buying experience from beginning to end, including more effectively leveraging online channels and enhancing product personalization.”
Key findings from the report include:
- Beauty products play an increasingly important role in people’s lives, with
66% of respondents saying that beauty and related products were essential or very important to them.
- The importance of loyalty and trust is growing… yet is still largely untapped. Brand loyalty currently sits at
38% yet a majority of consumers consider brand reputation and previous experience an important factor in their buying decisions.
- The ‘less is more’, #nomakeup, and clean beauty trends present an opportunity to deepen product loyalty, as customers turn towards minimalistic and clean beauty items.
41% of beauty consumers are already loyal to specific products and most are opting to wear minimal makeup that fits the “no makeup” look and slim skincare trends – cementing certain products as essentials in their beauty routines.
- There’s still a lot of room for growth in the online channel. Almost half of consumers prefer purchasing beauty products online. Furthermore, over seven in ten consumers use one or more digitals channels as sources for the latest beauty trends and products. This represents an opportunity to grow online shopping through digital platforms such as YouTube, TikTok and Instagram.
- The personalization of beauty products is growing.
58% of the respondents expect personalized skincare recommendations/regimens and/or customization of products or subscription boxes when buying beauty products.
- The online shopping and delivery experience can be elevated.
64% of respondents would rather wait for all items to be delivered in one package instead of separately, and55% would wait longer for an environmentally friendly delivery option.
Iqbal concluded, “No matter the current or next big trend in retail, getting product to the consumer on time and at the best price will always be mission critical. This reliability fosters trust and loyalty. A well-optimized supply chain enables brands to respond swiftly to ever-changing shifting consumer tastes and demands, ensuring they remain relevant and competitive.”
GXO’s sophisticated logistics solutions for the beauty industry combine global warehousing and distribution scale, industry leading technology, and specialized capabilities, to ensure superior customer experience. This includes returns, kitting, engraving, branded gift wrap and high-touch pack out, from initial influences, through to personalization, fulfillment, delivery and post-purchase phase.
Survey Methodology
GXO commissioned Arlington Research to survey 4,000 consumers in the United States, United Kingdom and Ireland, France, and Germany, about their influences and expectations when it comes to beauty purchases. Respondents were asked about the role of beauty products in their lives, key influences and trends, purchasing preferences and expectations from brands now and in the future. Interviews were carried out with consumers aged 16+ who are interested in or passionate about beauty (defined as skincare, makeup and haircare).
About GXO Logistics
GXO Logistics, Inc. (NYSE: GXO) is the world’s largest pure-play contract logistics provider and is benefiting from the rapid growth of ecommerce, automation and outsourcing. GXO is committed to providing a diverse, world-class workplace for more than 130,000 team members across more than 970 facilities totaling approximately 200 million square feet. The company partners with the world’s leading blue-chip companies to solve complex logistics challenges with technologically advanced supply chain and ecommerce solutions, at scale and with speed. GXO corporate headquarters is in Greenwich, Connecticut, USA. Visit GXO.com for more information and connect with GXO on LinkedIn, X, Facebook, Instagram and YouTube.
Media contacts
Matthew Schmidt
+1 203-307-2809
matt.schmidt@gxo.com
Anne Lafourcade
+33 (0)6 75 22 52 90
anne.lafourcade@gxo.com
Jack Woodhead
+44 (0)7929104482
jack.woodhead@gxo.com
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FAQ
What is the projected revenue for the beauty industry according to GXO's 2024 report?
What percentage of consumers prefer online beauty product purchases in GXO's 2024 study?
How many consumers were surveyed in GXO's 2024 Beauty Report?
What percentage of consumers expect personalized beauty recommendations according to GXO's study?
