St. Louis Blues Partner with Gray Media to Broadcast Three Games Free Over-the-Air on First Alert 4 & Matrix Midwest
Gray Media (NYSE: GTN) has partnered with the St. Louis Blues to broadcast three NHL games free over-the-air on First Alert 4 (KMOV-TV) and Matrix Midwest. These games will be available to over 4.8 million television households across 12 affiliate stations in five states. The games include:
- Feb 22 vs Winnipeg
- Mar 8 at Los Angeles
- Mar 25 vs Montreal
This marks the first time in 15 years that Blues games will be available free on local broadcast TV. The broadcasts will extend to markets including Kansas City, Springfield, Cape Girardeau, Quincy, Peoria, Topeka, Cedar Rapids, Davenport, Evansville, Ottumwa, and Columbia. The Blues will use the on-air talent and production crew of FanDuel Sports Network for consistency. Gray Media's portfolio includes top-rated TV stations in 113 markets, reaching 36% of US TV households. Gray also owns digital marketing agency Gray Digital Media and several media production companies.
Gray Media (NYSE: GTN) ha stretto una partnership con i St. Louis Blues per trasmettere tre partite NHL in chiaro su First Alert 4 (KMOV-TV) e Matrix Midwest. Queste partite saranno disponibili per oltre 4,8 milioni di famiglie abbonate alla televisione tramite 12 stazioni affiliate in cinque stati. Le partite includono:
- 22 feb vs Winnipeg
- 8 mar a Los Angeles
- 25 mar vs Montreal
È la prima volta in 15 anni che le partite dei Blues saranno disponibili gratuitamente in televisione locale. Le trasmissioni si estenderanno a mercati che includono Kansas City, Springfield, Cape Girardeau, Quincy, Peoria, Topeka, Cedar Rapids, Davenport, Evansville, Ottumwa e Columbia. I Blues utilizzeranno il personale on-air e la troupe di produzione della FanDuel Sports Network per garantire coerenza. Il portafoglio di Gray Media comprende emittenti televisive di alto livello in 113 mercati, raggiungendo il 36% delle famiglie televisive negli Stati Uniti. Gray possiede anche l'agenzia di marketing digitale Gray Digital Media e diverse aziende di produzione mediatica.
Gray Media (NYSE: GTN) se ha asociado con los St. Louis Blues para transmitir tres partidos de la NHL gratis por aire en First Alert 4 (KMOV-TV) y Matrix Midwest. Estos partidos estarán disponibles para más de 4.8 millones de hogares televisivos en 12 estaciones afiliadas en cinco estados. Los partidos incluyen:
- 22 de feb vs Winnipeg
- 8 de mar en Los Ángeles
- 25 de mar vs Montreal
Esta es la primera vez en 15 años que los partidos de los Blues estarán disponibles gratis en televisión local. Las transmisiones se extenderán a mercados que incluyen Kansas City, Springfield, Cape Girardeau, Quincy, Peoria, Topeka, Cedar Rapids, Davenport, Evansville, Ottumwa y Columbia. Los Blues utilizarán el talento en pantalla y el equipo de producción de FanDuel Sports Network para garantizar consistencia. El portafolio de Gray Media incluye estaciones de televisión muy bien calificadas en 113 mercados, alcanzando el 36% de los hogares televisivos en EE. UU. Gray también posee la agencia de marketing digital Gray Digital Media y varias empresas de producción de medios.
그레이 미디어 (NYSE: GTN)는 세인트루이스 블루스와 파트너십을 맺고 퍼스트 알람 4 (KMOV-TV) 및 매트릭스 미드웨스트에서 NHL 경기 3경기를 무료로 방송합니다. 이 경기는 5개 주의 12개 제휴 방송국을 통해 480만 가구가 넘는 시청자에게 제공됩니다. 경기 일정은 다음과 같습니다:
- 2월 22일 위니팩과의 경기
- 3월 8일 로스앤젤레스와의 경기
- 3월 25일 몬트리올과의 경기
이번 방송은 15년 만에 처음으로 블루스 경기가 지역 방송 TV에서 무료로 제공되는 것입니다. 방송은 캔자스 시티, 스프링필드, 케이프 지라르도, 퀸시, 페오리아, 토피카, 시더래피드, 댄버포트, 에반스빌, 오텀와 그리고 컬럼비아를 포함한 시장으로 확대됩니다. 블루스는 일관성을 위해 팬듀얼 스포츠 네트워크의 방송 인재와 제작팀을 사용할 것입니다. 그레이 미디어는 113개 시장에서 높은 평가를 받은 TV 방송국을 포함하며 미국 TV 가구의 36%에 도달합니다. 그레이는 디지털 마케팅 에이전시인 그레이 디지털 미디어와 여러 미디어 제작 회사도 운영하고 있습니다.
Gray Media (NYSE: GTN) a établi un partenariat avec les St. Louis Blues pour diffuser gratuitement trois matchs de la NHL sur First Alert 4 (KMOV-TV) et Matrix Midwest. Ces matchs seront disponibles pour plus de 4,8 millions de foyers télévisuels à travers 12 stations affiliées dans cinq États. Les matchs incluent :
- 22 fév contre Winnipeg
- 8 mar à Los Angeles
- 25 mar contre Montréal
C'est la première fois en 15 ans que les matchs des Blues seront proposés gratuitement à la télévision locale. Les diffusions s'étendront à des marchés comprenant Kansas City, Springfield, Cape Girardeau, Quincy, Peoria, Topeka, Cedar Rapids, Davenport, Evansville, Ottumwa et Columbia. Les Blues utiliseront les talents à l'antenne et l'équipe de production de FanDuel Sports Network pour assurer la continuité. Le portefeuille de Gray Media comprend des stations de télévision très bien classées dans 113 marchés, atteignant 36 % des foyers télévisuels américains. Gray possède également l'agence de marketing digital Gray Digital Media et plusieurs entreprises de production multimédia.
Gray Media (NYSE: GTN) hat eine Partnerschaft mit den St. Louis Blues geschlossen, um drei NHL-Spiele kostenlos über First Alert 4 (KMOV-TV) und Matrix Midwest auszustrahlen. Diese Spiele werden für über 4,8 Millionen Haushalte in 12 affiliierten Stationen in fünf Bundesstaaten verfügbar sein. Die Spiele umfassen:
- 22. Februar gegen Winnipeg
- 8. März in Los Angeles
- 25. März gegen Montreal
Dies ist das erste Mal seit 15 Jahren, dass Blues-Spiele kostenlos im lokalen Rundfunk angeboten werden. Die Übertragungen erweitern sich auf Märkte wie Kansas City, Springfield, Cape Girardeau, Quincy, Peoria, Topeka, Cedar Rapids, Davenport, Evansville, Ottumwa und Columbia. Die Blues werden die On-Air-Moderatoren und das Produktionsteam des FanDuel Sports Network für Konsistenz nutzen. Das Portfolio von Gray Media umfasst hoch bewertete Fernsehsender in 113 Märkten und erreicht 36 % der US-TV-Haushalte. Gray besitzt auch die digitale Marketingagentur Gray Digital Media und mehrere Medienproduktionsunternehmen.
- Partnership with St. Louis Blues to broadcast NHL games free over-the-air.
- Extending broadcast reach to over 4.8 million television households.
- First time in 15 years Blues games are free on local broadcast TV.
- to only three games for the entire season.
Insights
This broadcasting deal between Gray Media and St. Louis Blues represents a strategic pivot in sports content distribution, marking a significant return to over-the-air broadcasting after a 15-year hiatus. The expansion to 4.8 million television households across five states creates substantial advertising revenue potential and increased market penetration for Gray Media.
The partnership demonstrates Gray Media's strategic positioning in regional sports broadcasting, leveraging its extensive network of local stations. By retaining FanDuel Sports Network's production crew, they're ensuring professional-quality content while minimizing additional production costs. This move could generate new revenue streams through local advertising and potentially increase Gray's market share in sports broadcasting.
The timing is particularly strategic, focusing on late-season games when viewership typically peaks. This could serve as a test case for future expansion of sports broadcasting rights, potentially leading to more comprehensive deals with NHL teams or other sports franchises across Gray's 113 television markets.
The deal's significance lies in its market expansion strategy. By targeting 12 affiliate stations across five states, Gray Media is effectively creating a regional sports network without the traditional cable subscription model. This over-the-air approach could capture cord-cutters and price-sensitive viewers who have moved away from traditional cable packages.
The partnership aligns with changing media consumption patterns, where viewers increasingly seek flexible, accessible content options. The free-to-air model could serve as a valuable differentiator in markets where sports content is primarily restricted to paid platforms. Market data suggests that sports content remains one of the few reliable drivers of live viewership, making this deal particularly valuable for advertising revenue potential.
The NHL Club Will Expand Its Regional Reach for These Select Games with Broadcasts Extending to 12 Affiliate Stations Across Five States
ATLANTA, Jan. 07, 2025 (GLOBE NEWSWIRE) -- Gray Media (NYSE: GTN) is thrilled to announce the return of free NHL hockey broadcasts to the St. Louis market and various affiliate stations across the Midwest. First Alert 4 (KMOV-TV) and its sister station, Matrix Midwest, are proud to partner with the St. Louis Blues to offer a series of games over-the-air during the stretch run of this season: February 22 vs Winnipeg, March 8 at Los Angeles, and March 25 vs. Montreal. These games will be broadcast in an additional 10 Gray Media markets and Columbia, Missouri, covering more than 4.8 million television households. This arrangement creates an opportunity for new groups of viewers in the Midwest to watch their favorite hockey team via antenna as well as popular cable, satellite, and streaming providers.
“Considering our long-standing relationship with Gray Media and their presence across the Midwest, they are a perfect partner to help us explore our broadcasting options as part of our ongoing efforts to grow our reach among existing and future Blues fans,” said Chris Zimmerman, Blues President and CEO, Business Operations. “The opportunity to deliver a package of local Blues broadcasts through over-the-air television was a valuable addition to our latest broadcast agreement with FanDuel Sports Network that we look forward to leveraging with these games on KMOV, Matrix Midwest, and the Gray Media multi-state affiliate network.”
The games airing on KMOV-TV and Matrix Midwest mark the first time in 15 years that Blues games will be available free to fans on local broadcast television, since the 2008-09 season.
“As a life-long St. Louisan and Blues fan, it’s truly exciting to bring these games to our local platforms once again for our viewers,” said JD Sosnoff, Vice President & General Manager of KMOV-TV & Matrix Midwest.
“Partnerships like this with major sports franchises locally and across the country show Gray Media’s dedication to our community. What a win for St. Louis and the entire region,” said Mike King, Senior Managing Vice President & Chief Marketing Officer for Gray Media.
The three games, including pre- and post-game coverage, will air live on the following dates and channels in St. Louis:
- Saturday, Feb. 22 vs. Winnipeg Jets – KMOV (channel 4), Matrix Midwest in St. Louis (channel 32 over-the-air and channel 6 on Spectrum cable system)
- Saturday, Mar. 8 at Los Angeles Kings – KMOV (channel 4), Matrix Midwest in St. Louis (channel 32 over-the-air and channel 6 on Spectrum cable system)
- Tuesday, Mar. 25 vs. Montreal Canadiens – Matrix Midwest in St. Louis (channel 32 over-the-air and channel 6 on Spectrum cable system)
To enhance continuity for at-home viewers, the Blues have retained the on-air talent and production crew of FanDuel Sports Network to produce the games that will air across Gray Media’s network of over-the-air stations.
The games will air in St. Louis (KMOV-TV & Matrix Midwest), Kansas City (KCTV & KSMO), Springfield (KYCW), Cape Girardeau (KFVS), Quincy (WGEM), Peoria (WEEK), Topeka (WIBW), Cedar Rapids (KCRG), Davenport (KWQC), Evansville (WFIE), Ottumwa (KYOU), and Columbia (KMIZ, owned by New-Press & Gazette Company). Check your local listings for exact times, dates, and channels for each game.
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
Gray Contact:
Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333
FAQ
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