PALMETTO SPORTS & ENTERTAINMENT TO LAUNCH STATEWIDE ON GRAY MEDIA STATIONS
Gray Media is set to launch Palmetto Sports & Entertainment, a new sports broadcast channel, in October 2024 across South Carolina. The network will be available on multiple Gray Media stations, including WPAM 18.1 and WIS 10.4 in Columbia, WHNS 21.2 in Greenville-Asheville-Spartanburg, WZCH 35.3 in Charleston, and WMBF 32.3 in Myrtle Beach. Based out of WIS-TV in Columbia, it will focus on live, local sports and entertainment programming.
The channel will feature partnerships with professional teams like the Charleston Battery, Charleston RiverDogs, Columbia Fireflies, Greenville Triumph, and Greenville Liberty. It also includes an official media partnership with Clemson University through WHNS FOX Carolina. The network aims to provide free over-the-air access to live sports and connect communities through sports programming.
Gray Media è pronta a lanciare Palmetto Sports & Entertainment, un nuovo canale di trasmissione sportiva, nell'ottobre 2024 in tutta la Carolina del Sud. La rete sarà disponibile su diverse stazioni di Gray Media, tra cui WPAM 18.1 e WIS 10.4 a Columbia, WHNS 21.2 a Greenville-Asheville-Spartanburg, WZCH 35.3 a Charleston e WMBF 32.3 a Myrtle Beach. Basato su WIS-TV a Columbia, si concentrerà su programmazione sportiva e di intrattenimento locale dal vivo.
Il canale presenterà collaborazioni con squadre professionistiche come il Charleston Battery, i Charleston RiverDogs, i Columbia Fireflies, il Greenville Triumph e il Greenville Liberty. Include anche un partnership mediatica ufficiale con l'Università Clemson attraverso WHNS FOX Carolina. La rete punta a fornire un accesso gratuito e in chiaro a eventi sportivi dal vivo e a connettere le comunità attraverso la programmazione sportiva.
Gray Media está lista para lanzar Palmetto Sports & Entertainment, un nuevo canal de transmisión deportiva, en octubre de 2024 en Carolina del Sur. La red estará disponible en varias estaciones de Gray Media, incluyendo WPAM 18.1 y WIS 10.4 en Columbia, WHNS 21.2 en Greenville-Asheville-Spartanburg, WZCH 35.3 en Charleston, y WMBF 32.3 en Myrtle Beach. Con sede en WIS-TV en Columbia, se centrará en programación deportiva y de entretenimiento local en vivo.
El canal contará con asociaciones con equipos profesionales como los Charleston Battery, los Charleston RiverDogs, los Columbia Fireflies, el Greenville Triumph y el Greenville Liberty. También incluye una asociación mediática oficial con la Universidad de Clemson a través de WHNS FOX Carolina. La red tiene como objetivo proporcionar acceso gratuito al aire a deportes en vivo y conectar comunidades a través de la programación deportiva.
그레이 미디어는 팔메토 스포츠 & 엔터테인먼트라는 새로운 스포츠 방송 채널을 2024년 10월 사우스 캐롤라이나 전역에서 출시할 예정입니다. 이 네트워크는 콜럼비아의 WPAM 18.1 및 WIS 10.4, 그린빌-애쉬빌-스파르탄버그의 WHNS 21.2, 찰스턴의 WZCH 35.3, 머틀 비치의 WMBF 32.3 등 여러 그레이 미디어 방송국에서 이용할 수 있습니다. 콜럼비아의 WIS-TV를 기반으로 하여, 라이브, 지역 스포츠 및 엔터테인먼트 프로그래밍에 중점을 둘 것입니다.
이 채널은 찰스턴 배터리, 찰스턴 리버독스, 컬럼비아 파이어플라이, 그린빌 트라이엄프, 그린빌 리버티와 같은 프로 팀들과의 파트너십을 특징으로 할 것입니다. 또한 WHNS FOX 캐롤라이나를 통해 클렘슨 대학교와의 공식 미디어 파트너십도 포함됩니다. 이 네트워크는 라이브 스포츠에 대한 무료 방송 중계에 연결하고, 스포츠 프로그래밍을 통해 지역 사회를 연결하는 것을 목표로 합니다.
Gray Media est sur le point de lancer Palmetto Sports & Entertainment, une nouvelle chaîne de diffusion sportive, en octobre 2024 à travers la Caroline du Sud. Le réseau sera disponible sur plusieurs stations de Gray Media, y compris WPAM 18.1 et WIS 10.4 à Columbia, WHNS 21.2 à Greenville-Asheville-Spartanburg, WZCH 35.3 à Charleston et WMBF 32.3 à Myrtle Beach. Basé sur WIS-TV à Columbia, il mettra l'accent sur des programmes sportifs et de divertissement locaux en direct.
La chaîne présentera des partenariats avec des équipes professionnelles telles que le Charleston Battery, les Charleston RiverDogs, les Columbia Fireflies, le Greenville Triumph et le Greenville Liberty. Elle inclut également un partenariat médiatique officiel avec l'Université Clemson via WHNS FOX Carolina. Le réseau vise à offrir un accès gratuit aux sports en direct et à connecter les communautés à travers des programmes sportifs.
Gray Media plant die Einführung von Palmetto Sports & Entertainment, einem neuen Sportübertragungskanal, im Oktober 2024 in South Carolina. Das Netzwerk wird auf mehreren Gray Media-Stationen verfügbar sein, darunter WPAM 18.1 und WIS 10.4 in Columbia, WHNS 21.2 in Greenville-Asheville-Spartanburg, WZCH 35.3 in Charleston und WMBF 32.3 in Myrtle Beach. Mit Sitz in WIS-TV in Columbia konzentriert es sich auf live, lokale Sport- und Unterhaltungsprogramme.
Der Kanal wird Partnerschaften mit Profi-Teams wie dem Charleston Battery, den Charleston RiverDogs, den Columbia Fireflies, dem Greenville Triumph und dem Greenville Liberty beinhalten. Zudem umfasst er eine offizielle Medienpartnerschaft mit der Clemson University über WHNS FOX Carolina. Das Netzwerk zielt darauf ab, kostenlosen Empfang von Live-Sportübertragungen zu bieten und Gemeinschaften durch Sportprogramme zu verbinden.
- Expansion of Gray Media's sports coverage across South Carolina
- Partnerships with multiple professional sports teams
- Official media partnership with Clemson University
- Potential for increased viewership and market reach
- None.
Contact: Robby Thomas
Vice President & General Manager
WIS 10 – wistv.com
(803) 799-1010 – robby.thomas@wistv.com
COLUMBIA, S.C., Aug. 01, 2024 (GLOBE NEWSWIRE) -- Palmetto Sports & Entertainment, Gray Media’s newest sports broadcast channel, will launch in October 2024 on South Carolina stations WPAM 18.1 and WIS 10.4 in Columbia, WHNS 21.2 in Greenville-Asheville-Spartanburg, WZCH 35.3 in Charleston, and WMBF 32.3 in Myrtle Beach.
The new network will be based out of Gray’s WIS-TV in Columbia and will focus on live, local sports with a wide variety of entertainment programming across the state of South Carolina. Gray’s WIS started broadcasting live games earlier this year with the Charleston Battery (USL) and Columbia Fireflies (MiLB).
“We’re having fun creating new fans,” said WIS Vice President and General Manager Robby Thomas. “Our audience tells us how much they appreciate watching live sports for free over-the-air. We recognize the power of sports to connect communities, and we’re thrilled to launch this statewide.”
“We couldn’t be more pleased with our partnership with Gray Media throughout this year,” said Charleston Battery Club President Lee Cohen. “The exposure of the Battery to local sports fans who haven’t been able to make it to Patriots Point was a priority for us this past offseason, and we are encouraged by the direction of launching this network to reach even more fans in the near future.”
“It has been really exciting for our broadcast team to work with WIS to make some of our games available to watch for free,” said Columbia Fireflies Team President Brad Shank. “We have had great feedback from fans, and we are looking forward to expanding these opportunities.”
Palmetto Sports & Entertainment’s professional team partnerships at launch will include the Charleston Battery, Charleston RiverDogs, Columbia Fireflies, Greenville Triumph, and Greenville Liberty.
In addition, several schools and colleges will be featured, including an official media partnership with Clemson University through WHNS FOX Carolina in the Greenville-Asheville-Spartanburg-Anderson market.
“We are proud to be an Official Partner of Clemson Athletics and couldn’t be more grateful,” said WHNS FOX Carolina Vice President and General Manager Bryce Caldwell. “It will give viewers the opportunity to see re-imagined Clemson coaches shows, specials and unique content you can’t find anywhere else.”
“This is an incredibly impactful way to bring our award-winning content to more of our fans in their homes alongside a partner with the firepower to expand the footprint of our original programming,” said Kyle Caddell, President of Clemson Athletics’ partnerships team.
As Palmetto Sports & Entertainment continues to schedule and develop programming ahead of its launch, interested teams and content partners are encouraged to contact WIS.
About Gray Media
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
About WIS
WIS is the #1 local media organization in the capital city of Columbia, South Carolina. It is the top-rated broadcast television station serving South Carolina’s Midlands since 1953, and an award-winning provider of local news, weather, sports and entertainment content on multiple broadcast and digital platforms. WIS is a Gray Media company.
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