Kansas City Royals To Simulcast 10 Regular Season Games On Gray Media’s KCTV5/KSMO
Gray Media (NYSE: GTN) has partnered with the Kansas City Royals to simulcast 10 regular season games on KCTV5 (CBS) and KSMO (MyNetwork). This partnership will provide free access to Royals games for nearly 7 million households across Missouri, Kansas, Nebraska, Iowa, and Arkansas.
All 10 games will be broadcast on KSMO, with at least 6 also airing on KCTV5. The games will be shown on Sundays throughout the season, with specific dates to be announced before Opening Day on March 27. The partnership includes plans for additional programming featuring Royals players, coaches, leadership, and alumni to enhance fan engagement.
This collaboration with FanDuel Sports Network, the Royals' rightsholder partner, aims to expand viewing options for fans across cable, streaming, and local TV platforms.
Gray Media (NYSE: GTN) ha stretto una collaborazione con i Kansas City Royals per trasmettere in simulcast 10 partite della stagione regolare su KCTV5 (CBS) e KSMO (MyNetwork). Questa partnership fornirà accesso gratuito alle partite dei Royals per quasi 7 milioni di famiglie in Missouri, Kansas, Nebraska, Iowa e Arkansas.
Tutte le 10 partite saranno trasmesse su KSMO, con almeno 6 che andranno in onda anche su KCTV5. Le partite verranno mostrate la domenica per tutta la stagione, con date specifiche che saranno annunciate prima del Giorno dell'Opening, il 27 marzo. La partnership include piani per una programmazione aggiuntiva con protagonisti giocatori, allenatori, dirigenti e alumni dei Royals, al fine di aumentare l'engagement dei tifosi.
Questa collaborazione con FanDuel Sports Network, il partner di diritti dei Royals, mira ad ampliare le opzioni di visione per i tifosi attraverso cavo, streaming e piattaforme TV locali.
Gray Media (NYSE: GTN) se ha asociado con los Kansas City Royals para transmitir en simulcast 10 partidos de la temporada regular en KCTV5 (CBS) y KSMO (MyNetwork). Esta asociación brindará acceso gratuito a los juegos de los Royals para casi 7 millones de hogares en Missouri, Kansas, Nebraska, Iowa y Arkansas.
Los 10 partidos se transmitirán en KSMO, con al menos 6 que también se emitirán en KCTV5. Los partidos se mostrarán los domingos a lo largo de la temporada, con fechas específicas que se anunciarán antes del Día de Inauguración el 27 de marzo. La asociación incluye planes para programación adicional que contará con jugadores, entrenadores, directivos y alumni de los Royals para mejorar la participación de los aficionados.
Esta colaboración con FanDuel Sports Network, el socio titular de derechos de los Royals, tiene como objetivo ampliar las opciones de visualización para los aficionados a través de cable, streaming y plataformas de televisión locales.
그레이 미디어 (NYSE: GTN)는 캔자스시티 로열스와 협력하여 KCTV5 (CBS) 및 KSMO (MyNetwork)에서 10개의 정규 시즌 경기를 동시 중계합니다. 이번 파트너십을 통해 미주리, 캔자스, 네브래스카, 아이오와, 아칸소에 있는 거의 700만 가구가 로열스의 경기를 무료로 시청할 수 있게 됩니다.
모든 10경기는 KSMO에서 방송되며, 최소 6경기는 KCTV5에서도 방송됩니다. 경기는 시즌 동안 매주 일요일에 방영되며, 개막일인 3월 27일 이전에 구체적인 날짜가 발표될 예정입니다. 이번 파트너십은 팬들의 참여를 높이기 위해 로열스 선수, 코치, 경영진 및 동문이 출연하는 추가 프로그램을 계획하고 있습니다.
로열스의 권리 보유 파트너인 FanDuel Sports Network와의 협력은 케이블, 스트리밍 및 지역 TV 플랫폼 전반에 걸쳐 팬들에게 다양한 시청 옵션을 제공할 목적입니다.
Gray Media (NYSE: GTN) a noué un partenariat avec les Kansas City Royals pour diffuser simultanément 10 matchs de la saison régulière sur KCTV5 (CBS) et KSMO (MyNetwork). Ce partenariat offrira un accès gratuit aux matchs des Royals à près de 7 millions de foyers dans le Missouri, le Kansas, le Nebraska, l'Iowa et l'Arkansas.
Les 10 matchs seront diffusés sur KSMO, avec au moins 6 également diffusés sur KCTV5. Les matchs seront présentés les dimanches tout au long de la saison, avec des dates spécifiques qui seront annoncées avant le Jour d'Ouverture le 27 mars. Le partenariat inclut des projets de programmation additionnelle mettant en vedette les joueurs, les entraîneurs, la direction et les anciens des Royals afin d'améliorer l'engagement des fans.
Cette collaboration avec le FanDuel Sports Network, le partenaire détenteur des droits des Royals, vise à élargir les options de visionnage pour les fans sur des plateformes de câble, de streaming et de télévision locale.
Gray Media (NYSE: GTN) hat eine Partnerschaft mit den Kansas City Royals geschlossen, um 10 Spiele der regulären Saison auf KCTV5 (CBS) und KSMO (MyNetwork) simultan auszustrahlen. Diese Partnerschaft wird beinahe 7 Millionen Haushalten in Missouri, Kansas, Nebraska, Iowa und Arkansas kostenlosen Zugang zu den Royals-Spielen bieten.
Alle 10 Spiele werden auf KSMO übertragen, wobei mindestens 6 auch auf KCTV5 zu sehen sein werden. Die Spiele werden sonntags in der gesamten Saison gezeigt, wobei die genauen Termine vor dem Opening Day am 27. März bekannt gegeben werden. Die Partnerschaft umfasst auch Pläne für zusätzliche Programmierungen mit Spielern, Trainern, Führungskräften und Alumni der Royals, um das Engagement der Fans zu steigern.
Diese Zusammenarbeit mit FanDuel Sports Network, dem Rechteschutzpartner der Royals, zielt darauf ab, die Zuschaueroptionen für Fans über Kabel, Streaming und lokale Fernsehanbieter zu erweitern.
- Expansion of broadcast reach to 7 million households
- Partnership provides free access to games through over-the-air television
- Additional revenue stream through new broadcasting partnership
- Potential for expanded content and programming opportunities
- to only 10 regular season games
Insights
This broadcasting partnership marks a significant strategic expansion for Gray Media (GTN) in the valuable live sports content arena. The deal secures rights to 10 Kansas City Royals games, reaching 7 million households across five states, strengthening Gray's position in key Midwest markets where it dominates local broadcasting.
The agreement's structure is particularly advantageous for Gray Media for several reasons: 1) It provides premium live sports content that typically commands higher advertising rates than regular programming 2) The multi-platform distribution approach across KCTV5 and KSMO maximizes audience reach and advertising inventory 3) The additional content creation opportunities present new revenue streams through sponsored content and digital integration.
From a market perspective, this deal reinforces Gray's strategy of leveraging its 113-market footprint that reaches approximately 36 percent of US television households. The company's position as the largest owner of top-rated local television stations makes it uniquely positioned to monetize regional sports content effectively. The ancillary programming component is particularly noteworthy as it creates opportunities for year-round revenue generation beyond game broadcasts.
While the immediate financial impact may be modest given the number of games, the strategic value lies in strengthening Gray's sports content portfolio and demonstrating its ability to execute regional sports partnerships. This could pave the way for similar deals with other MLB teams or sports franchises in markets where Gray maintains a strong presence.
Games also to air on Gray Media stations throughout Midwest
ATLANTA, Feb. 04, 2025 (GLOBE NEWSWIRE) -- The Kansas City Royals today announced a partnership with Gray Media to provide new, expanded, and free access for fans by simulcasting 10 regular season broadcasts with FanDuel Sports Network, the Royals rightsholder partner. The games will be shown on KCTV5 (CBS), KSMO (MyNetwork) or both on Sundays throughout the season, with selected games to be announced at a later date.
This new partnership will greatly increase reach and access to the selected games, providing a new way for nearly 7 million households to watch the Royals. All 10 games will be broadcast on KSMO, with at least 6 also airing on KCTV5. Gray stations cover much of the Royals home television territory, including markets in Missouri, Kansas, Nebraska, Iowa, and Arkansas.
“Sharing our games, highlighting our world-class athletes, and telling our story to as many people as possible is a top priority for us,” Royals President of Business Operations Brooks Sherman said. “This agreement gives our fans the power to watch however they want, whether that’s on cable, streaming, or local TV. We are thrilled to partner with Gray Media, and know their experience and expertise will be beneficial for both the Royals and our fans.”
“KCTV5, KSMO, and Gray Media are thrilled to bring the Royals back to free, over-the-air television,” said Curtis Miles, Vice President and General Manager of KCTV5 and KSMO. “Gray Media has made significant investments in live sports, and we’re proud to bring viewers what they want.”
In addition to the regular season broadcasts, the Royals and Gray will work together to create ancillary programming that will connect fans to their favorite team like never before. Royals players, coaches, leadership, and alumni could be featured in content bringing fans closer than ever and add ways for everyone to follow the team beyond games.
More information on the selected games and additional programming will be released prior to Opening Day, which will be March 27 against the Guardians.
About Gray Media
Gray Media, Inc. (NYSE: GTN), is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
Gray Contact:
Curtis Miles, KCTV/KSMO Vice President & General Manager, curtis.miles@graymedia.com
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