Braves Announce Exclusive Gray Media Spring Training Action
The Atlanta Braves have announced that ten of their Spring Training games in 2025 will be available for fans to watch on Gray Media Network stations. This follows the Braves' new partnership with Gray Media, which was announced last month. The broadcast schedule begins on February 27 with a game against the Washington Nationals and includes the second annual Major League Baseball Spring Breakout game on March 16, featuring top prospects from the Braves and the Detroit Tigers.
The games will be broadcast on Peachtree TV Atlanta's CW (WPCH 17.1), Peachtree Sports Network (PSN), and other Gray Media stations across 24 markets in the Southeast. Some games will also air on Gray's ABC, CBS, FOX, NBC, and CW affiliates. The full schedule and tickets are available at Braves.com/SpringTraining.
Gray Media, a multimedia company headquartered in Atlanta, is the nation's largest owner of top-rated local television stations, serving 113 markets and reaching approximately 36% of US television households. Their portfolio includes the largest Telemundo Affiliate group and additional media properties like Raycom Sports and PowerNation Studios.
I Atlanta Braves hanno annunciato che dieci delle loro partite di Spring Training nel 2025 saranno disponibili per i fan su stazioni della Gray Media Network. Questo segue la nuova partnership dei Braves con Gray Media, annunciata il mese scorso. Il programma di trasmissione inizia il 27 febbraio con una partita contro i Washington Nationals e include la seconda annuale partita Major League Baseball Spring Breakout il 16 marzo, featuring i migliori prospetti dei Braves e dei Detroit Tigers.
Le partite saranno trasmesse su Peachtree TV dell'Atlanta's CW (WPCH 17.1), Peachtree Sports Network (PSN) e altre stazioni della Gray Media in 24 mercati nel sud-est. Alcune partite saranno anche trasmesse sugli affiliati Gray di ABC, CBS, FOX, NBC e CW. Il programma completo e i biglietti sono disponibili su Braves.com/SpringTraining.
Gray Media, una compagnia multimediale con sede ad Atlanta, è il più grande proprietario di stazioni televisive locali di alta qualità negli Stati Uniti, servendo 113 mercati e raggiungendo circa il 36% delle famiglie televisive statunitensi. Il loro portafoglio include il più grande gruppo di affiliati Telemundo e ulteriori proprietà mediatiche come Raycom Sports e PowerNation Studios.
Los Atlanta Braves han anunciado que diez de sus juegos de entrenamiento de primavera en 2025 estarán disponibles para que los aficionados los vean en las estaciones de Gray Media Network. Esto sigue a la nueva asociación de los Braves con Gray Media, que se anunció el mes pasado. El calendario de transmisiones comienza el 27 de febrero con un juego contra los Washington Nationals e incluye el segundo juego anual Major League Baseball Spring Breakout el 16 de marzo, presentando a los mejores prospectos de los Braves y los Detroit Tigers.
Los juegos se transmitirán por Peachtree TV Atlanta's CW (WPCH 17.1), Peachtree Sports Network (PSN) y otras estaciones de Gray Media en 24 mercados del sureste. Algunos juegos también se transmitirán por los afiliados de Gray de ABC, CBS, FOX, NBC y CW. El calendario completo y las entradas están disponibles en Braves.com/SpringTraining.
Gray Media, una compañía multimedia con sede en Atlanta, es el mayor propietario de estaciones de televisión local de alta calidad del país, sirviendo a 113 mercados y alcanzando aproximadamente el 36% de los hogares de televisión en EE. UU. Su cartera incluye el mayor grupo de afiliados de Telemundo y otras propiedades mediáticas como Raycom Sports y PowerNation Studios.
아틀란타 브레이브스는 2025년 봄 훈련 경기 10경기를 팬들이 그레이 미디어 네트워크 방송국에서 시청할 수 있다고 발표했습니다. 이는 지난달 브레이브스와 그레이 미디어의 새로운 파트너십에 따른 것입니다. 방송 일정은 2월 27일 워싱턴 내셔널스와의 경기로 시작되며, 3월 16일에는 브레이브스와 디트로이트 타이거스의 최고의 유망주들이 출전하는 제2회 메이저 리그 베이스볼 스프링 브레이크아웃 경기도 포함됩니다.
경기는 애틀란타 CW(PWCH 17.1)에서 방송되는 Peachtree TV, Peachtree Sports Network(PSN) 및 남동부 24개 시장에 있는 다른 그레이 미디어 방송국에서 방송됩니다. 일부 경기는 그레이의 ABC, CBS, FOX, NBC 및 CW 계열사에서도 방영됩니다. 전체 일정 및 티켓은 Braves.com/SpringTraining에서 확인할 수 있습니다.
그레이 미디어는 애틀란타에 본사를 둔 멀티미디어 회사로, 미국 내 최고 등급의 지역 텔레비전 방송국의 최대 소유주로 113개 시장에 서비스를 제공하고 있으며 약 36%의 미국 텔레비전 가구에 도달하고 있습니다. 그들의 포트폴리오에는 최대의 텔레문도 제휴 그룹과 Raycom Sports 및 PowerNation Studios와 같은 추가 미디어 자산이 포함되어 있습니다.
Les Atlanta Braves ont annoncé que dix de leurs matchs de Spring Training en 2025 seront disponibles pour les fans sur les stations du Gray Media Network. Cela fait suite au nouveau partenariat des Braves avec Gray Media, qui a été annoncé le mois dernier. Le calendrier des diffusions commence le 27 février avec un match contre les Washington Nationals et comprend le deuxième match annuel Major League Baseball Spring Breakout le 16 mars, mettant en vedette les meilleurs espoirs des Braves et des Detroit Tigers.
Les matchs seront diffusés sur Peachtree TV de l'Atlanta's CW (WPCH 17.1), Peachtree Sports Network (PSN) et d'autres stations de Gray Media dans 24 marchés du Sud-Est. Certains matchs seront également diffusés sur les affiliés ABC, CBS, FOX, NBC et CW de Gray. Le calendrier complet et les billets sont disponibles sur Braves.com/SpringTraining.
Gray Media, une entreprise multimédia dont le siège est à Atlanta, est le plus grand propriétaire de chaînes de télévision locales de haute qualité aux États-Unis, servant 113 marchés et atteignant environ 36 % des foyers de télévision américains. Son portefeuille comprend le plus grand groupe d'affiliés Telemundo et d'autres propriétés médiatiques comme Raycom Sports et PowerNation Studios.
Die Atlanta Braves haben angekündigt, dass zehn ihrer Frühjahrs-Trainingsspiele im Jahr 2025 über Gray Media Network-Stationen für Fans verfügbar sein werden. Dies folgt auf die neue Partnerschaft der Braves mit Gray Media, die letzten Monat bekannt gegeben wurde. Der Übertragungszeitplan beginnt am 27. Februar mit einem Spiel gegen die Washington Nationals und umfasst das zweite jährliche Major League Baseball Spring Breakout-Spiel am 16. März, bei dem die besten Talente der Braves und der Detroit Tigers zu sehen sein werden.
Die Spiele werden auf Peachtree TV Atlanta's CW (WPCH 17.1), Peachtree Sports Network (PSN) und anderen Gray Media Stationen in 24 Märkten im Südosten ausgestrahlt. Einige Spiele werden auch auf Gray's ABC, CBS, FOX, NBC und CW Affiliates übertragen. Der vollständige Zeitplan und Tickets sind auf Braves.com/SpringTraining erhältlich.
Gray Media, ein Multimedia-Unternehmen mit Sitz in Atlanta, ist der größte Eigentümer von lokal hoch bewerteten Fernsehsendern in den USA und bedient 113 Märkte und erreicht etwa 36% der US-Fernsehhaushalte. Ihr Portfolio umfasst die größte Telemundo-Affiliate-Gruppe sowie zusätzliche Medienprodukte wie Raycom Sports und PowerNation Studios.
- Increased visibility for the Atlanta Braves through broadcasting ten Spring Training games.
- Exclusive partnership with Gray Media enhances media coverage.
- Potential for increased fan engagement and ticket sales.
- None.
Insights
The broadcast deal between Gray Media and the Atlanta Braves for Spring Training games represents an interesting but relatively minor development in Gray's content strategy. While securing exclusive rights to ten Spring Training games adds seasonal content to Gray's portfolio, Spring Training typically generates viewership and advertising revenue compared to regular season games.
The strategic value lies in Gray's continued expansion of local sports programming across its Southeast markets, where they hold dominant positions in 77 markets. This aligns with their focus on strengthening regional presence and leveraging their extensive network of stations reaching 36% of US television households.
However, the financial impact on Gray Media (GTN) is expected to be minimal. Spring Training broadcasts typically generate modest advertising revenue due to their preseason nature and viewer engagement. For context, regular season MLB games average 4-5x higher viewership than Spring Training contests.
This agreement exemplifies the ongoing evolution of regional sports broadcasting, particularly in how media companies are adapting to changing viewer habits and rights distributions. The multi-market approach across Gray's network of stations, including their ABC, CBS, FOX, NBC and CW affiliates, demonstrates an efficient use of their broadcast infrastructure.
The inclusion of the MLB Spring Breakout game featuring prospects is particularly noteworthy, as it shows Gray's understanding of the growing interest in player development and minor league content. However, this remains a supplementary content play rather than a major revenue driver for either Gray Media or the Braves.
From a valuation perspective, while positive for relationship building with MLB properties, this deal is unlikely to materially impact Gray's financial performance or stock price given its scope and the traditionally low monetization potential of Spring Training content.
Ten Atlanta Braves Spring Training Games will be Available for Fans to Watch on Gray Media Network of Stations in 2025
ATLANTA, Jan. 13, 2025 (GLOBE NEWSWIRE) -- Atlanta Braves fans will be able to watch more Spring Training action than ever before as the team makes ten Spring training games available across two dozen Gray Media stations, beginning with the February 27 game versus the Washington Nationals.
As part of the Braves’ new partnership with Gray Media announced last month, the ten Spring Training games will be exclusively broadcast on local television stations in 24 markets across the Southeast. The Gray schedule includes the second annual Major League Baseball Spring Breakout game, which will feature top prospects from the Braves and the Detroit Tigers on March 16.
The Gray Media broadcast schedule for Spring 2025 is as follows:
- Thurs, 2/27 @ WSH, 6:05pm
- Friday, 2/28 @ MIA, TBD
- Thurs, 3/6 vs. MIA, 6:05pm
- Sun, 3/9 @ BOS, TBD
- Sat, 3/15 vs. MIN, 6:05pm
- Sun, 3/16 Spring Breakout: Tigers Prospects @ Braves Prospects, 4:05pm
- Wed, 3/19 @ NYY, 6:35pm
- Sat, 3/22 @ DET, 1:05pm
- Mon, 3/24 @ CHC, 4:05pm
- Tues, 3/25 @ CHC, 4:05pm
The games will air on Peachtree TV Atlanta’s CW (WPCH 17.1) and Peachtree Sports Network (PSN) in Atlanta and throughout the Southeast through Gray’s network of broadcast stations, including Palmetto Sports & Entertainment Network, the Tennessee Valley Sports & Entertainment Network, and portions of the Gulf Coast Sports & Entertainment Network. A select number of games will air on some of Gray’s ABC, CBS, FOX, NBC, and CW affiliates.
The full Atlanta Braves Spring Training schedule and tickets are available at Braves.com/SpringTraining.
Media Contacts:
Sarit Babboni | sarit.babboni@braves.com or 404.614.1535
Erik Schrader | WANF & WPCH Vice President/General Manager | 404.325.4646 or erik.schrader@wanf.com
About Atlanta Braves
Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 21 division championships, six National League pennants, and two World Series titles. Atlanta Braves games are telecast on FanDuel Sports Network South and FanDuel Sports Network Southeast. Radio broadcasts can be heard in Atlanta on 680 The Fan (AM)/93.7 (FM) and regionally on the Atlanta Braves Radio Network. Follow the Braves at braves.com, facebook.com/braves, and X.com/braves.
About Gray Media:
Gray Media, Inc. (NYSE: GTN), is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
FAQ
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