Goodyear Names Mamatha Chamarthi Chief Digital Officer and Will Roland Chief Marketing Officer
Goodyear Tire & Rubber Company (NASDAQ: GT) has announced two key executive appointments effective August 1. Mamatha Chamarthi will become the new senior vice president and Chief Digital Officer, while Will Roland will take on the role of senior vice president and Chief Marketing Officer. Both will report directly to CEO and President Mark Stewart.
Chamarthi, formerly with Stellantis, will oversee all digital business aspects and develop a comprehensive digital strategy for Goodyear. Roland, previously with Stellantis North America, will lead Goodyear's brand and marketing strategies, focusing on top-line actions and brand optimization initiatives outlined in the Goodyear Forward plan.
These appointments aim to leverage data and consumer insights to transform customer engagement and drive growth. The move aligns with Goodyear's strategy to make agile, data-informed decisions in response to evolving market demands.
La Goodyear Tire & Rubber Company (NASDAQ: GT) ha annunciato due importanti nomine esecutive a partire dal 1° agosto. Mamatha Chamarthi diventerà il nuovo vicepresidente senior e Chief Digital Officer, mentre Will Roland assumerà il ruolo di vicepresidente senior e Chief Marketing Officer. Entrambi riporteranno direttamente al CEO e Presidente Mark Stewart.
Chamarthi, precedentemente con Stellantis, sovrintenderà a tutti gli aspetti del business digitale e svilupperà una strategia digitale completa per Goodyear. Roland, proveniente da Stellantis North America, guiderà le strategie di brand e marketing di Goodyear, concentrandosi su azioni di alto livello e iniziative di ottimizzazione del brand delineate nel piano Goodyear Forward.
Queste nomine mirano a sfruttare i dati e le intuizioni dei consumatori per trasformare l'engagement con i clienti e guidare la crescita. Questa mossa si inserisce nella strategia di Goodyear di prendere decisioni agili e basate sui dati in risposta alle mutevoli esigenze del mercato.
Goodyear Tire & Rubber Company (NASDAQ: GT) ha anunciado dos nombramientos ejecutivos clave a partir del 1 de agosto. Mamatha Chamarthi se convertirá en la nueva vicepresidente sénior y Chief Digital Officer, mientras que Will Roland asumirá el rol de vicepresidente sénior y Chief Marketing Officer. Ambos reportarán directamente al CEO y presidente Mark Stewart.
Chamarthi, anteriormente en Stellantis, supervisará todos los aspectos del negocio digital y desarrollará una estrategia digital integral para Goodyear. Roland, que provino de Stellantis North America, liderará las estrategias de marca y marketing de Goodyear, enfocándose en acciones de alto impacto e iniciativas de optimización de marca delineadas en el plan Goodyear Forward.
Estos nombramientos tienen como objetivo aprovechar los datos y las percepciones del consumidor para transformar el compromiso del cliente y impulsar el crecimiento. Este movimiento se alinea con la estrategia de Goodyear de tomar decisiones ágiles basadas en datos en respuesta a las demandas del mercado en evolución.
굿이어 타이어 & 고무 회사(NASDAQ: GT)는 8월 1일부터 두 개의 주요 경영진 임명을 발표했습니다. 마마타 차마르티가 새로운 수석 부사겸 Chief Digital Officer가 되고, 윌 롤랜드가 수석 부사겸 Chief Marketing Officer 역할을 맡게 됩니다. 두 사람 모두 CEO이자 사장인 마크 스튜어트에게 직접 보고할 것입니다.
차마르티는 이전에 스텔란티스에서 근무했으며, 굿이어의 모든 디지털 사업 측면을 감독하고 포괄적인 디지털 전략을 개발할 것입니다. 롤랜드는 스텔란티스 북미에서 근무했으며, 굿이어의 브랜드 및 마케팅 전략을 이끌고 굿이어 포워드 계획에 따라 주요 행동과 브랜드 최적화 이니셔티브에 초점을 맞출 것입니다.
이러한 임명은 데이터를 활용하고 소비자 통찰력을 통해 고객 참여를 혁신하고 성장을 촉진하는 것을 목표로 하고 있습니다. 이 조치는 시장 요구 변화에 대응하기 위해 데이터 기반의 민첩한 결정을 내리는 굿이어의 전략과 일치합니다.
La société Goodyear Tire & Rubber Company (NASDAQ: GT) a annoncé deux nominations exécutives clés prenant effet le 1er août. Mamatha Chamarthi deviendra la nouvelle vice-présidente senior et Chief Digital Officer, tandis que Will Roland assumera le rôle de vice-président senior et Chief Marketing Officer. Tous deux rapporteront directement au PDG et Président Mark Stewart.
Chamarthi, anciennement chez Stellantis, supervisera tous les aspects des affaires numériques et développera une stratégie numérique complète pour Goodyear. Roland, qui travaillait auparavant chez Stellantis North America, dirigera les stratégies de marque et de marketing de Goodyear, en mettant l'accent sur des actions de premier plan et des initiatives d'optimisation de la marque décrites dans le plan Goodyear Forward.
Ces nominations visent à tirer parti des données et des insights consommateurs pour transformer l'engagement client et stimuler la croissance. Cette initiative s'inscrit dans la stratégie de Goodyear visant à prendre des décisions agiles et éclairées par les données en réponse à l'évolution des demandes du marché.
Die Goodyear Tire & Rubber Company (NASDAQ: GT) hat zwei wichtige Personalentscheidungen zum 1. August bekannt gegeben. Mamatha Chamarthi wird die neue Senior Vice President und Chief Digital Officer, während Will Roland die Rolle des Senior Vice President und Chief Marketing Officer übernehmen wird. Beide werden direkt an CEO und Präsident Mark Stewart berichten.
Chamarthi, zuvor bei Stellantis, wird alle digitalen Geschäftsaspekte überwachen und eine umfassende digitale Strategie für Goodyear entwickeln. Roland, früher bei Stellantis Nordamerika, wird die Marken- und Marketingstrategien von Goodyear leiten und sich auf Top-Line-Maßnahmen und Markenoptimierungsinitiativen konzentrieren, die im Goodyear Forward-Plan festgelegt sind.
Diese Ernennungen zielen darauf ab, Daten und Verbraucherinsights zu nutzen, um das Kundenengagement zu transformieren und Wachstum zu fördern. Diese Maßnahme steht im Einklang mit Goodyears Strategie, agile, datengestützte Entscheidungen als Antwort auf sich entwickelnde Marktanforderungen zu treffen.
- Appointment of experienced executives in key digital and marketing roles
- Focus on leveraging data and consumer insights for business transformation
- Implementation of comprehensive digital strategy across products, plants, services, and processes
- Emphasis on data-driven marketing strategies to drive top-line growth and brand optimization
- None.
Insights
Goodyear's appointment of Mamatha Chamarthi as Chief Digital Officer signals a significant shift towards digital transformation in the tire industry. Her extensive experience in software business growth and connected vehicle initiatives at Stellantis positions her well to drive Goodyear's digital strategy. This move could potentially lead to:
- Enhanced product innovation through data-driven insights
- Improved manufacturing efficiency via digital solutions in plants
- Development of new digital services, possibly in the realm of connected vehicles or fleet management
However, the tire industry's traditional nature may present challenges in rapid digital adoption. The success of this appointment will largely depend on how well Chamarthi can adapt her experience from the automotive sector to Goodyear's specific needs and culture.
Will Roland's appointment as CMO, with his background in data analytics and consumer insights, complements the digital push. This dual appointment suggests Goodyear is aiming for a data-centric approach to both operations and marketing. While this strategy holds promise, its effectiveness will depend on the company's ability to integrate these new digital and data-driven approaches with its established tire manufacturing expertise.
The appointment of Mamatha Chamarthi and Will Roland to Goodyear's executive team reflects a strategic pivot towards data-driven decision making and digital transformation. This move aligns with broader industry trends but carries both opportunities and risks:
- Opportunities: Enhanced customer segmentation, personalized marketing and potentially new revenue streams from digital services.
- Risks: Potential cultural clash between traditional tire manufacturing and new digital initiatives, as well as significant investment required for digital transformation.
The emphasis on leveraging data for customer insights and agile decision-making suggests Goodyear is positioning itself to compete more effectively in a rapidly evolving automotive landscape. However, the success of this strategy will hinge on:
- Effective integration of digital initiatives with core tire business
- Ability to translate data insights into tangible product and service improvements
- Balancing short-term profitability with long-term digital investments
Investors should monitor key performance indicators related to digital adoption, customer engagement metrics and any new product or service announcements in the coming quarters to gauge the impact of these appointments.
"It's imperative that we understand our customers on a deeper level and both Will and Mamatha allow us to leverage data and consumer insights to transform how we meet customer needs," said Stewart. "I am confident both will help us make agile and data-informed decisions and I am excited to have them join Team Goodyear."
Chamarthi previously served as Chief Software Business Growth Officer for Stellantis, responsible for creating and leading a significant software business that consistently delivered year-over-year revenue targets. At Stellantis, she also served as Chief Information and Digital Officer overseeing global connected vehicle initiatives, cybersecurity and enterprise IT. Earlier in her career, Chamarthi held leadership roles at ZF Friedrichshafen AG, Consumers Energy and Daimler Group.
In this new role for Goodyear, Chamarthi will oversee all aspects of digital businesses, in addition to traditional CIO responsibilities. Mamatha will also establish and execute a comprehensive digital strategy, encompassing solutions for products, plants, services, and processes.
Roland was previously senior vice president Media, Consumers, Analytics and Digital for Stellantis North America. In that role, Roland led integration of data, analytics and insights into influential consumer marketing channels. Roland also previously served as president of Solutions for Publicis Media, overseeing data and platform management, advanced analytics, data science and applied marketing strategies.
As CMO, Roland will play a pivotal role in steering Goodyear's brand and marketing strategies, driving top line actions and brand optimization initiatives outlined in the company's Goodyear Forward plan, using advanced analytics and market insights to inform decision-making, drive innovation and identify opportunities for growth and increased profitability.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 54 facilities in 21 countries around the world. Its two Innovation Centers in
CONTACT:
DOUG GRASSIAN
330.796.3855
DOUG_GRASSIAN@GOODYEAR.COM
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SOURCE The Goodyear Tire & Rubber Company
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