Voltaren Teams Up with Actress Jennie Garth to Support Caregivers Nationwide

Rhea-AI Summary

GSK Consumer Healthcare has launched CareWalks, an initiative to support caregivers, in partnership with actress Jennie Garth. This program provides resources and encourages movement to alleviate pain associated with caregiving duties. Data reveals that 94% of caregivers report musculoskeletal pain, with many struggling to provide care due to this discomfort. The initiative includes a video series featuring caregivers' stories, email resources, and a charitable donation to Volunteers of America. Voltaren Arthritis Pain Gel is highlighted as a key product for managing osteoarthritis pain.

Positive

• Launch of CareWalks initiative, enhancing brand visibility.
• Partnership with Jennie Garth, bringing attention to caregivers' struggles.
• Increased consumer engagement through video series and resources.

Negative

• 94% of caregivers report pain, indicating a significant market need.

In partnership with the actress and caregiver, the brand kicks off CareWalks, a pledge to caregivers across the country that offers resources and encourages movement through a new video series, a charitable donation and more

WARREN, N.J., May 4, 2022 /PRNewswire/ -- 1 in 5 Americans provide care to family members or loved ones,¹ a task that's inherently connected with physical pain. With many caregivers also dealing with the added challenges of experiencing joint pain, GSK Consumer Healthcare (LSE/NYSE: GSK) today announced Voltaren Arthritis Pain Gel is partnering with actress and caregiver Jennie Garth for the launch of CareWalks, an initiative dedicated to those who care for others.

Data shows 94% of caregivers nationwide report musculoskeletal pain, 76% report lower back, knee and shoulder pain and 43% report wrist pain. Further, nearly 4 out of 5 Americans (78%) say that pain has affected their ability to provide care.² To bring caregivers with joint pain from osteoarthritis (OA) to the forefront, Voltaren has introduced CareWalks, a video series (available on the brand's website and social channels) that sheds light on caregivers' stories. The brand will also share resources directly with caregivers via email programs and online engagement, and partner with iHeart Radio to make a charitable donation to Volunteers of America, a nonprofit organization committed to aiding caregivers across the country. Jennie will also be a featured guest on Voltaren's mini-podcast series, CareWalks, created in partnership with iHeart Radio.  

As part of CareWalks, Voltaren has teamed up with Jennie Garth, who was recently diagnosed with osteoarthritis and who served as the primary caregiver to her father before his passing. Jennie, a Voltaren user herself, stars in the CareWalks video series, speaking with other real-life caregivers with joint pain about their shared experiences and challenges, to help raise awareness for this community nationwide.

"When I heard Voltaren was supporting caregivers, I knew I wanted to be involved," Jennie said. "Through CareWalks, I have had the opportunity to walk alongside other caregivers and encourage one another to take time for ourselves to get moving. So many caregivers, like myself, have arthritis pain, and Voltaren is here to show we're not alone. Voltaren helps me manage my OA pain."

CareWalks encourages movement with less pain, especially for those with OA, the most common type of arthritis. By finding joy in movement, caregivers can get back to connecting to those they love.

"Caregivers work so hard to take care of their friends and family, and making themselves a priority can prove difficult," said Rishi Mulgund, Brand Director, Pain Relief at GSK Consumer Healthcare. "Voltaren is proud to support the 48 million unpaid caregivers in the U.S.,¹ highlighting their unique stories and bringing a voice to those who so often get overlooked."

Millions of Americans experience joint pain as a result of their arthritis. As a world leader in arthritis joint pain relief, Voltaren is dedicated to improving the quality of life for people living with joint pain due to OA. For powerful arthritis pain relief, Voltaren delivers the triple effect of relieving arthritis pain, reducing stiffness, and improving mobility.

To learn more about Voltaren, access caregiving resources or hear the stories of real-life caregivers that inspired CareWalks, visit www.voltarengel.com.

About Voltaren Arthritis Pain Gel
The active ingredient in Voltaren Arthritis Pain Gel, diclofenac sodium, is an effective medicine that is clinically proven to relieve joint pain due to arthritis. Voltaren penetrates through the skin at the application site to deliver arthritis pain relief. Voltaren offers consumers who suffer from OA a well-tolerated alternative to oral analgesics.  For more information, visit www.VoltarenGel.com.

About GSK Consumer Healthcare
GSK Consumer Healthcare combines science and consumer insights to create innovative world-class health care brands that consumers trust, and experts recommend for oral health, pain relief, respiratory, and wellness.

About osteoarthritis
Osteoarthritis (OA) is the most common form of arthritis. OA occurs when the cartilage between joints begins to break down and wear away, resulting in joint pain and stiffness. OA occurs more frequently with age, and the pain can gradually worsen over time. The most common symptoms associated with OA include joint pain, stiffness, and decreased range of motion.

GSK's commitment to pain relief
We are the world leader in pain relief. With a portfolio of (systemic and topical) products to relieve pain, our range brings comfort and ease to millions. World-leading brands including Advil, Panadol and Voltaren; and beloved local brands like Excedrin in the US and Fenbid in China help people manage their symptoms so they can enjoy life to the fullest.

Important safety information about Voltaren Arthritis Pain Gel
Before using the product, consumers should read the Voltaren Arthritis Pain Gel Drug Facts Label. 

References

1. AARP and National Alliance for Caregiving. Caregiving in the United States 2020. Washington, DC: AARP. May 2020. https://www.aarp.org/ppi/info-2020/caregiving-in-the-united-states.html
2. Study from researchers at The Ohio State University led by Amy Darragh, PhD, an occupational therapist at Ohio State's School of Health and Rehabilitation Sciences. particularly among the estimated 14 million "high-burden" caregivers (defined by the National Alliance for Caregiving and the AARP as people who spend more than 21 hours a week assisting care recipients with activities of daily living). 

Media Inquiries

GSK Consumer Healthcare	Meghan Sowa	+1 919 864 0953	Warren
Edelman	Jessica Moschella	+1 201 953 1547	New York City

 

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SOURCE GlaxoSmithKline Consumer Healthcare

FAQ

What is the CareWalks initiative by GSK?

CareWalks is a program launched by GSK Consumer Healthcare to support caregivers, providing resources and encouraging movement.

Who is involved in the CareWalks initiative?

Actress Jennie Garth is a key figure in the CareWalks initiative, sharing her experiences as a caregiver.

What product is GSK promoting through CareWalks?

GSK is promoting Voltaren Arthritis Pain Gel as a solution for managing osteoarthritis pain for caregivers.

What statistics support the need for CareWalks?

Data shows that 94% of caregivers experience musculoskeletal pain, affecting their ability to provide care.

Which charity is GSK partnering with for CareWalks?

GSK is partnering with Volunteers of America to make a charitable donation as part of the CareWalks initiative.