Brooke Shields Partners with GSK to Educate Adults 50 and Older About Their Shingles Risk
GSK plc (LSE/NYSE: GSK) has partnered with Brooke Shields for its THRIVE@50+ campaign, aiming to educate adults 50 and older about their shingles risk and the importance of vaccination. Shields, at 59, directs a short film featuring other celebrities and influencers over 50, discussing the power of aging and health protection. The campaign highlights that 99% of people over 50 are at risk for shingles, with about 1 million cases annually in the US.
The initiative seeks to create a cultural movement around healthy aging, emphasizing that age brings both power and new health considerations. Shields and other participants share their experiences of thriving in their 50s and beyond, while also addressing the importance of protecting one's health from vulnerabilities like shingles.
GSK plc (LSE/NYSE: GSK) ha collaborato con Brooke Shields per la sua campagna THRIVE@50+, con l'obiettivo di educare gli adulti di 50 anni e oltre riguardo al rischio di fuoco di Sant'Antonio e all'importanza della vaccinazione. Shields, a 59 anni, dirige un cortometraggio che presenta altre celebrità e influencer over 50, discutendo il potere dell'invecchiamento e la protezione della salute. La campagna sottolinea che il 99% delle persone oltre i 50 anni è a rischio di fuoco di Sant'Antonio, con circa 1 milione di casi all'anno negli Stati Uniti.
L'iniziativa cerca di creare un movimento culturale attorno all'invecchiamento sano, enfatizzando che l'età porta con sé potere e nuove considerazioni per la salute. Shields e altri partecipanti condividono le loro esperienze di prosperità nei loro 50 anni e oltre, affrontando anche l'importanza di proteggere la propria salute da vulnerabilità come il fuoco di Sant'Antonio.
GSK plc (LSE/NYSE: GSK) se ha asociado con Brooke Shields para su campaña THRIVE@50+, que busca educar a adultos de 50 años o más sobre su riesgo de culebrilla y la importancia de la vacunación. Shields, a sus 59 años, dirige un cortometraje con otras celebridades e influencers mayores de 50, discutiendo el poder del envejecimiento y la protección de la salud. La campaña destaca que el 99% de las personas mayores de 50 años están en riesgo de culebrilla, con aproximadamente 1 millón de casos anuales en EE.UU..
La iniciativa busca crear un movimiento cultural en torno al envejecimiento saludable, enfatizando que la edad trae tanto poder como nuevas consideraciones de salud. Shields y otros participantes comparten sus experiencias de prosperar en sus 50 años y más, mientras abordan también la importancia de proteger la salud de vulnerabilidades como la culebrilla.
GSK plc (LSE/NYSE: GSK)는 브룩 쉴즈와 함께 THRIVE@50+ 캠페인을 진행하고 있으며, 이는 50세 이상의 성인들이 대상포진 위험과 예방접종의 중요성에 대해 교육하는 것을 목표로 하고 있습니다. 59세의 쉴즈는 50세 이상의 다른 유명인과 인플루언서를 포함한 단편 필름을 연출하며 노화와 건강 보호의 힘에 대해 이야기합니다. 이 캠페인은 50세 이상의 99%가 대상포진 위험에 처해 있다는 사실을 강조하며, 미국에서 매년 약 100만 건의 사례가 발생합니다.
이 이니셔티브는 건강한 노화에 대한 문화적 운동을 창출하고자 하며, 나이가 힘과 새로운 건강 고려 사항을 가져온다는 점을 강조합니다. 쉴즈와 다른 참여자들은 50대 이후에도 번영하는 경험을 공유하며, 대상포진과 같은 취약성으로부터 건강을 보호하는 것의 중요성에 대해서도 이야기합니다.
GSK plc (LSE/NYSE: GSK) s'est associé à Brooke Shields pour sa campagne THRIVE@50+, visant à sensibiliser les adultes de 50 ans et plus à leur risque de zona et à l'importance de la vaccination. Shields, âgée de 59 ans, réalise un court-métrage mettant en scène d'autres célébrités et influenceurs de plus de 50 ans, discutant du pouvoir de vieillir et de la protection de la santé. La campagne souligne que 99% des personnes de plus de 50 ans sont à risque de zona, avec environ 1 million de cas par an aux États-Unis.
L'initiative cherche à créer un mouvement culturel autour du vieillissement sain, en soulignant que l'âge apporte à la fois pouvoir et nouvelles considérations de santé. Shields et d'autres participants partagent leurs expériences de prospérer dans la cinquantaine et au-delà, tout en abordant l'importance de protéger sa santé contre des vulnérabilités telles que le zona.
GSK plc (LSE/NYSE: GSK) hat sich mit Brooke Shields für die THRIVE@50+ Kampagne zusammengeschlossen, die darauf abzielt, Erwachsene ab 50 Jahren über ihr Risiko für Gürtelrose und die Bedeutung der Impfung aufzuklären. Shields, die 59 Jahre alt ist, inszeniert einen Kurzfilm mit anderen Prominenten und Influencern über 50, die über die Kraft des Alterns und den Gesundheitsschutz diskutieren. Die Kampagne hebt hervor, dass 99% der Menschen über 50 Jahre riskieren, Gürtelrose zu bekommen, mit etwa 1 Million Fällen jährlich in den USA.
Die Initiative zielt darauf ab, eine kulturelle Bewegung rund um gesundes Altern zu schaffen und betont, dass das Alter sowohl Macht als auch neue gesundheitliche Überlegungen mit sich bringt. Shields und andere Teilnehmer teilen ihre Erfahrungen, in den 50ern und darüber hinaus zu gedeihen und sprechen auch über die Bedeutung, die eigene Gesundheit vor Verwundbarkeiten wie Gürtelrose zu schützen.
- Partnership with celebrity Brooke Shields may increase brand visibility and campaign reach
- Campaign targets a large demographic (adults 50+) at risk for shingles, potentially expanding GSK's market
- THRIVE@50+ initiative aligns with growing focus on healthy aging, potentially strengthening GSK's position in this market
- None.
- Brooke Shields convenes other celebrities, influencers and patient advocates over 50 to discuss the power of aging and how to protect their health
- Shields directs a short film, encouraging adults 50 years of age and older to talk to their doctor or pharmacist about their risk for shingles — a disease that affects about 1 million people annually in the US — and about vaccination
- The partnership is part of GSK's national THRIVE@50+ campaign
Experience the full interactive Multichannel News Release here: https://www2.multivu.com/gsk/9290451-en-brooke-shields-gsk-shingles-risk-adults-50-and-older
Shields exemplifies what it means to thrive at any age, including now, at her current age of 59. The actress, TV personality, model and entrepreneur now adds fierce health advocate to her resume. Like so many others her age, at a time when Shields was stepping into a new, unapologetic power, she also learned that with age comes the important lesson of protecting one's health from vulnerabilities like shingles. In fact,
Brooke Shields said: "For so long, we've been conditioned to fear aging, but the reality is that age is power. As I've gotten older, my life experiences have really solidified who I am and what I stand for, and when I talked to other women who were a part of this campaign, it's clear that I'm not the only one who feels this way. The unfair twist is that just as we've reached this time of our lives where we feel like the best version of ourselves, we're also experiencing new health risks. When I learned that people over 50 are at an increased risk for shingles, I couldn't help myself from starting the conversation. This matters because our power is worth protecting."
Part of Shields' partnership with GSK's THRIVE@50+ campaign involved her directing and producing videos with other influential women who are thriving in their 50s and beyond, including football mom Donna Kelce, actress Gina Torres, reality TV star Susan Noles and former shingles patients, among others, each sharing their own unique stories and radiating the power they've come into with age. World-renowned fashion and lifestyle photographer Pamela Hanson joined the group to capture that power in her iconic portrait style.
Leah Smith, PharmD, GSK medical educator, said: "Shingles can be an isolating experience that can also really take a toll on one's quality of life. And it's not as uncommon as you might think — every year, there are about one million cases of shingles in the US alone. Age is the most important risk factor for shingles, so anyone over 50 should consider asking their doctor or pharmacist about shingles and about vaccination."
GSK's goal with their THRIVE@50+ campaign is to create a cultural movement around healthy aging, grounded in the genuine and authentic experiences that bring the community together.
About THRIVE@50+
THRIVE@50+ is a national public health initiative from GSK to educate people 50 and older about their risk for shingles, due to the natural aging of the immune system, and the impact the disease can have on everyday life. We encourage people 50 and older to understand how they can help prevent shingles, like asking their doctor or pharmacist about their risk of shingles and about vaccination, so they can stay ahead of this health challenge and continue to thrive.
About shingles
Shingles is caused by the reactivation of the varicella-zoster virus (VZV), the same virus that causes chickenpox.1 By age 50, VZV is present in most adults2 and may reactivate with advancing age.3 As people age, the strength of the immune system's response to infection wanes, increasing the risk of developing shingles.1
Shingles typically presents as a rash, with painful blisters across the chest, abdomen or face.3 The pain is often described as aching, burning, stabbing or shock-like.4
Following the rash, a person may experience post-herpetic neuralgia (PHN), a long-lasting nerve pain that can last weeks or months and occasionally persists for several years.4 PHN is the most common complication of shingles, occurring in 5–
About GSK
GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. Find out more at gsk.com.
Cautionary statement regarding forward-looking statements
GSK cautions investors that any forward-looking statements or projections made by GSK, including those made in this announcement, are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Such factors include, but are not limited to, those described under Item 3.D "Risk factors" in GSK's Annual Report on Form 20-F for 2023, and GSK's Q2 Results for 2024.
Registered in
No. 3888792
Registered Office:
79 New Oxford Street
WC1A 1DG
References:
- CDC. Shingles (Herpes Zoster): Clinical Overview. Available at: https://www.cdc.gov/shingles/hcp/clinical-overview/
- Johnson RW, et al. Herpes zoster epidemiology, management, and disease and economic burden in
Europe : a multidisciplinary perspective. Ther Adv Vaccines. 2015;3(4):109-120. - Mueller NH, et al. Varicella zoster virus infection: clinical features, molecular pathogenesis of disease and latency. Neurologic Clinics. 2008;26;675-697.
- Cheng J, Rosenquist RW. Herpes zoster and postherpetic neuralgia. Fundamentals of Pain Medicine. 2018:221-5.
- Kawai K, Gebremeskel BG, Acosta CJ. Systematic review of incidence and complications of herpes zoster: towards a global perspective. BMJ Open. 2014;4:e004833. doi: 10.1136/bmjopen-2014-0048
View original content:https://www.prnewswire.com/news-releases/brooke-shields-partners-with-gsk-to-educate-adults-50-and-older-about-their-shingles-risk-302249282.html
SOURCE GSK
FAQ
What is the THRIVE@50+ campaign by GSK (GSK)?
How is Brooke Shields involved in GSK's (GSK) shingles awareness campaign?
What percentage of people over 50 are at risk for shingles according to GSK (GSK)?
How many cases of shingles occur annually in the US, as stated in GSK's (GSK) campaign?
