Gravity Announces Global Launch of Idle Mobile RPG "Poring Rush"

Rhea-AI Summary

Gravity (GRVY) has globally launched its idle mobile RPG 'Poring Rush' on November 21, 2024, available through Google Play Store and Apple App Store in multiple regions, excluding Korea, Japan, China, Vietnam, Netherlands, Belgium, Russia, Iran, and Cuba. The game, supporting ten languages, features various Poring characters that players can combine to enhance combat attributes. The launch version includes features like research labs, ruins, farms, altars, and the Magic Castle. To celebrate the launch, the game offers various events including a 7-day mission event with special rewards, and community events through their Discord platform.

Positive

• Global launch of new mobile game across multiple markets
• Multiple language support (10 languages) enabling broad market reach
• Implementation of various monetization features through in-game activities
• Launch accompanied by multiple engagement events and rewards

Negative

• Excluded from major gaming markets including Korea, Japan, and China
• Heavy reliance on existing Ragnarok IP for character appeal

Insights

Gaming Industry Analyst

The launch of "Poring Rush" represents a strategic but modest expansion of Gravity's mobile gaming portfolio, leveraging their successful Ragnarok IP. While the game includes monetization features through character customization and in-game events, its impact on Gravity's revenue stream will likely be for several reasons:

• The game is excluded from major gaming markets including Korea, Japan and China, which significantly reduces its potential player base
• The idle RPG genre is highly saturated with established competitors
• The game's core mechanics and features are relatively standard for the genre

The launch timing and multiple language support suggest a calculated attempt to capture year-end holiday gaming spending, but the exclusion from key Asian markets where Ragnarok has strong brand recognition may limit its financial impact. Investors should view this as a supplementary addition to Gravity's portfolio rather than a potential major revenue driver.

- Various types of Porings emerge at different levels. Enjoy the Fun of Creating Custom Poring Combinations to Enhance Combat

- "Poring Rush" is available for download and play in global markets, excluding Korea, Japan, China, Vietnam, Netherlands, Belgium, Russia, Iran, and Cuba.

SEOUL, South Korea, Nov. 21, 2024 /PRNewswire/ -- Gravity, a global gaming company, officially launched the idle mobile RPG "Poring Rush" on November 21 across global markets.

The mobile RPG can be accessed in multiple regions through the Google Play Store and Apple App Store, except in Korea, Japan, China, Vietnam, Netherlands, Belgium, Russia, Iran, and Cuba. The game supports ten languages, including Korean, English, Simplified and Traditional Chinese, Thai, Indonesian, and Portuguese.

As the title suggests, "Poring Rush" is an adventure game featuring a variety of Porings. Players can create their own cute Poring combinations to enhance attributes like HP, attack, and defense, which can then be used in battle. Higher-tier Porings become more accessible as summoning levels increase, while frequent summons improve the chances of obtaining Porings with powerful skills.

Character customization, inspired by the signature charm of Ragnarok IP characters, includes various costumes and mounts for personalization. As summoning levels increase, the probability of summoning higher-tier Porings grows, and the more summons performed, the greater the chance to obtain Porings with powerful skills.

The official launch version introduces engaging content such as research labs, ruins, farms, altars, and the Magic Castle. In the ruins, players can explore stages with mounts to collect valuable resources. In the farm, they can grow and harvest different crops, earning rewards based on their level. Shrines grant skill effects like increased attack damage based on progression, while the Magic Castle offers a match-3 mini-puzzle game to earn essential resources.

To celebrate the official launch, a variety of exciting in-game events will take place. The ongoing 7-day mission event provides special item rewards for completing daily tasks, with a cute cat mount awarded for finishing all missions. Additional rewards are available during the first launch week, based on the number of skill books used, with exclusive bonuses granted upon completing all missions. Time-limited rewards are also distributed through push notifications during this period. Additionally, the official "Poring Rush" Discord community hosts events such as a sign-up celebration, friend invitation contests, and a creator contest, offering generous rewards for participants.

Kenneth Noh, Head of Gravity's Global Mobile Business Team, commented, "Poring Rush embraces the cute and familiar charm of Porings, iconic characters from Ragnarok Monsters." "This game will appeal not only to Ragnarok fans but to anyone who enjoys unique and fun combat with Porings," he added. "To celebrate the global launch, in-game and community events are being held with plenty of exciting rewards, and we invite everyone to join in!"

For more details on the global launch of Poring Rush, visit the official website at https://poringrush.gnjoy.com.

[Gravity official website] http://www.gravity.co.kr
[Poring Rush website] https://poringrush.gnjoy.com
[Poring Rush Facebook webpage] https://www.facebook.com/PoringRush/
[Poring Rush Discord community] https://discord.gg/JPMBGvxK3c

Contacts
Gravity Co., Ltd.
Kwon Kuk Moon, Gravity Global Mobile Business Unit
moon@gravity.co.kr

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SOURCE Gravity Co., Ltd.

FAQ

When did Gravity (GRVY) launch Poring Rush globally?

Gravity launched Poring Rush globally on November 21, 2024.

Which countries are excluded from Gravity's (GRVY) Poring Rush release?

The game is not available in Korea, Japan, China, Vietnam, Netherlands, Belgium, Russia, Iran, and Cuba.

What features are included in Gravity's (GRVY) Poring Rush launch version?

The launch version includes research labs, ruins, farms, altars, and the Magic Castle, along with various gameplay features like character customization and mount systems.

What launch events is Gravity (GRVY) offering for Poring Rush?

Gravity is offering a 7-day mission event with special item rewards, first launch week bonuses, time- rewards through push notifications, and Discord community events including sign-up celebrations and contests.