Grove’s SaaS Ad Tech Platform, Interactive Offers, Partners With Maropost to Provide Programmatic Advertising Solutions

Rhea-AI Summary

Grove's subsidiary, Interactive Offers, has partnered with Maropost to enhance monetization for newsletter publishers. This collaboration offers a proprietary drag-and-drop tool to simplify ad placements within emails, optimizing revenue for publishers while delivering targeted ads. The partnership aims to boost Maropost's user acquisition and retention through programmatic in-email monetization, enhancing the user experience. CEO Allan Marshall emphasized the significance of this deal for expanding publisher access and simplifying ad monetization.

Positive

• Partnership with Maropost enhances monetization capabilities for newsletter publishers.
• Proprietary drag-and-drop feature simplifies ad placements, leading to higher revenues.
• Increased ad targeting improves ROI for advertisers.
• Potential for user acquisition and retention for Maropost through enhanced services.

Negative

• None.

HENDERSON, NV, April 11, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire – Interactive Offers, wholly owned subsidiary of Grove, Inc. (NASDAQ:GRVI), announces a partnership with Maropost, a leading marketing automation and eCommerce platform, to provide an easy solution for newsletter publishers to monetize the emails they send to subscribers. The partnership opens publishing access for Interactive Offers from the likes of the New York Post, Hard Rock, Scott, Dollar General, Mother Jones, Outdoor Research, and more.

Interactive Offers has created a proprietary drag and drop monetization feature that all Maropost customers can use. When the ad unit is installed in the email, Interactive Offers will programmatically place ads that yield the newsletter the highest earning opportunities while producing ROI for the advertiser each time a person opens an email. This allows publishers to skip the coding process and creates a user-friendly way of gaining access to instant revenues. 

This joint partnership creates a revenue opportunity for all parties involved, with Interactive Offers serving more targeted ads and Maropost retaining and acquiring new users by offering in-email, programmatic monetization.

Grove CEO, Allan Marshall commented, “Since the acquisition, we’ve been focused on building out our programmatic ad technology, Interactive Offers. This marks a significant step forward with our Maropost partnership. It opens the door to a list of publishers across multiple industries and gives advertisers an easy way to monetize their lists.”

About Grove, Inc.

Grove, Inc. is a global innovator in hemp, health and wellness. The company has an array of in-house brands, and operates in multiple verticals including SaaS programmatic ad technology, and a wholly owned division dedicated to acquiring high growth e-commerce brands. The company sells to numerous consumer markets including the botanical, beauty, pet care, and functional foods sectors. It seeks to take advantage of an emerging worldwide trend in consumer products selling through Amazon and E-commerce.

Company Contact
Andrew Norstrud
Email: investorinfo@cbd.io
Phone: (702) 332-5591

Investor Relations Contact
TraDigital IR
John McNamara
Email: john@tradigitalir.com
Phone: (917) 658-2602

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with business strategy, potential acquisitions, revenue guidance, product development, integration and synergies of acquiring companies and personnel. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K and other periodic reports filed from time to time with the Securities and Exchange Commission.

FAQ

What is the partnership between Grove and Maropost about?

The partnership aims to enhance monetization for newsletter publishers through a new drag-and-drop ad placement tool.

How does the Interactive Offers tool benefit newsletter publishers?

It simplifies the ad placement process within emails, maximizing revenue opportunities without complex coding.

What impact does the partnership have on advertisers?

Advertisers benefit from more targeted ads, which can increase their return on investment.

Who is the CEO of Grove and what did he say about the partnership?

CEO Allan Marshall highlighted the partnership as a significant advance for their programmatic ad technology and publisher access.

What is the stock symbol for Grove?

The stock symbol for Grove is GRVI.