Groupon Launches New, Personalized User Experience

Rhea-AI Summary

Groupon has launched a new user experience as part of its So #@$%ing Ready campaign, aimed at enhancing consumer engagement and merchant visibility. The redesigned platform features modern, personalized browsing options, improved search capabilities, and a new buy-it-again function. These changes are intended to shift customer perception of Groupon from a needs-based marketplace to a prime destination for local experiences. The new UX is currently available to select users in the US and Canada, with a full rollout expected in Q2 2021.

Positive

• Launch of a new user experience to enhance consumer engagement.
• Features personalized recommendations and improved search functions.
• Introduces buy-it-again features to encourage repeat purchases.
• Planned international rollout after initial launch in US and Canada.

Negative

• None.

Groupon, which is currently running a four-week So #@$%ing Ready campaign aimed at connecting local merchants with consumers looking to get back to some sense of normalcy, today unveiled a new user experience designed to bring the company’s new inventory offerings to the forefront, drive more engagement and encourage repeat [customer] purchases. The reimagined UX follows Groupon’s successful launch of a growth strategy to expand and improve inventory and includes personalized recommendations, streamlined search and buy-it-again features. The goal of these changes is to expand how consumers view Groupon - from an inspiration-only, needs-based marketplace to the ultimate destination for local experiences.

Groupon's reimagined UX delivers a more intuitive, engaging experience to amplify new inventory offerings, drive customer engagement and encourage repeat purchases. (Graphic: Business Wire)

With the new user experience, Groupon aims to fundamentally improve the customer journey offering:

• A Modern, Personalized Experience – Redesigned homepage with more modern and personalized features, making it easier and more engaging for customers to search, browse and discover relevant experiences
• Improved Search and Ranking – Suggestions tailored directly towards customer intent and location, delivering more relevant search results
• Buy-it-again Features – New functionality that makes it easier for customers to repeat purchase, including building awareness of new, restriction-free Deals as well as new Offers inventory

“Our customers told us they wanted a more curated, relevant experience, and these changes make it easier for them to find exactly what they’re looking for when they come to Groupon––while continuing to inspire them to try something new,” said John Higginson, Chief Technology Officer at Groupon. “These are some of the most visible changes we’ve ever made, and we’re excited about our potential to drive customer purchase frequency higher and attract new consumers to the Groupon platform. We expect our reimagined user experience to benefit both our customers and merchants.”

The reimagined Groupon user experience is currently live for select users on mobile app and mobile web in the United States and Canada, and will be rolled out to the remainder of Groupon’s users in these two countries throughout the second quarter. An international rollout of the reimagined UX is planned for after the United States and Canada rollout is completed.

To download the award-winning Groupon mobile app, please visit https://www.groupon.com/mobile.

About Groupon:

Groupon (NASDAQ: GRPN) is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For our customers, this means giving them an amazing selection of experiences at great values. For our merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210504005946/en/

FAQ

What is Groupon's new user experience campaign?

Groupon's new user experience campaign, called So #@$%ing Ready, aims to connect local merchants with consumers and enhance engagement through a redesigned platform.

When will Groupon's new user experience be available to all users?

The new user experience is currently live for select users and will be rolled out to all users in the US and Canada throughout Q2 2021.

What features does Groupon's new user experience include?

Groupon's new user experience includes personalized recommendations, improved search capabilities, and new buy-it-again functionality for repeat purchases.

How does Groupon plan to improve customer engagement?

Groupon aims to improve customer engagement by providing a more curated and relevant shopping experience, making it easier for customers to find and purchase local experiences.

What is the expected impact of Groupon's new user experience?

Groupon expects the new user experience to drive higher purchase frequency and attract new consumers to the platform.