Groupon Launches New Mother’s Day Campaign to Help Families Make Up for Lost ‘Mom Time’ During the Pandemic and Find New Experiences to Do Together
Groupon has launched a new Mother’s Day campaign focused on helping families reconnect after pandemic-induced separations. A survey revealed that people missed nearly 28 days with their moms due to COVID-19, prompting 80% of respondents to prioritize making new memories this year. Key insights include 84% of respondents eager to visit their moms, and the most desired gifts include quality family time and outdoor activities. Groupon’s campaign aligns with its broader initiative to support local businesses and offers various experiences to celebrate Mother's Day.
- Groupon's Mother's Day campaign aims to drive local experience sales.
- A survey indicates strong consumer desire to reconnect with family, enhancing potential sales.
- None.
Groupon, the experiences marketplace where consumers discover fun things to do and local businesses thrive, announced a new Mother’s Day campaign aiming to help families make up for lost time together due to the pandemic.
Groupon, the experiences marketplace where consumers discover fun things to do and local businesses thrive, has a new Mother’s Day campaign aimed at helping families make up for lost time together due to the pandemic. (Graphic: Business Wire)
According to the results of a new survey by Groupon, the average person missed out on nearly a month of quality time, or roughly 28 days, with their mom as a result of the pandemic. The lack of interaction has made this Mother’s Day more important than ever as
The survey asked 2,000 people––including 1,000 Moms––their thoughts on celebrating Mother’s Day and found
- Coping with everything going on in the world
- Trying to keep their family healthy and safe
- Maintaining a healthy exercise/workout/activity regimen,
- Having difficult conversations with their children about everything going on in the world
- Taking enough ‘me time’
“While you can’t make up for missed time with loved ones all at once, Groupon knows that Mother’s Day is the perfect opportunity for families to start making new memories together,” said Brian Fields, Chief Commercial Officer at Groupon. “No matter how you plan to celebrate Mother’s Day this year, Groupon has so many options for families to show the moms in their lives just how amazing they truly are.”
According to Moms, the top experiences and gifts that they want for Mother’s Day include:
- Spending time with the family
- Getting flowers
- Going to a nice restaurant
- Getting a card
- Doing an outdoor activity as a family
With more consumers looking to get back out there and re-experience the everyday, Groupon launched a four-week So #@$%ing Ready campaign in April aimed at connecting consumers with local merchants in their community. Now, Groupon wants to do the same for families by offering local experiences that will allow them to celebrate Mother’s Day together, again.
To view the entire Groupon Mother’s Day collection where you find thrilling experiences, relaxing massage and spa packages and mouth-watering eats (and of course flowers), please visit gr.pn/moms.
About Groupon:
Groupon (NASDAQ: GRPN) is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For our customers, this means giving them an amazing selection of experiences at great values. For our merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210503005536/en/
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