Ditch the Last-Minute Gift Cards This Year: Groupon’s First-Ever ‘Groupon Day’ on December 17 Offers One-of-a-Kind Local Experiences, Including a Private Cooking Class with Martha Stewart

Rhea-AI Summary

Groupon announces the inaugural Groupon Day on December 17, aiming to connect consumers through unique local experiences. With supply chain issues affecting holiday shopping, this event promotes activities like private cooking classes with Martha Stewart and beauty tutorials with celebrity Ariel. A recent survey reveals that 64% of respondents prefer experience gifts over physical items. The day will include savings on various local experiences, social media giveaways, and the chance to win exclusive celebrity-led sessions.

Positive

• Launch of Groupon Day expected to boost sales during holiday season.
• Strong consumer interest in experience-based gifts, as highlighted by survey data.
• Exclusive celebrity experiences may attract more customers.

Negative

• None.

• Groupon wants to help consumers connect and gift memories through local experiences this holiday season AND avoid supply chain and shipping woes

• Exclusive experiences include private cooking lessons with Martha Stewart, a beauty tutorial and session with celebrity makeup artist, Makeup by Ariel, a tattoo session with famed artist Chris Garver and more

CHICAGO--(BUSINESS WIRE)-- Today, experiences marketplace Groupon unveiled plans for the first-ever Groupon Day, happening on December 17th. On this day, Groupon will feature thousands of in-stock local experiences that don’t require shipping and will connect family and friends through new memory-making experiences they can cherish forever. With supply chain shortages and shipping woes dominating the holiday headlines, Groupon Day is a celebration of connection that will surprise and delight consumers. From incredible savings across a huge number of unique local experiences to exclusive celebrity-led classes and experiences to hourly social media giveaways, Groupon Day will offer something for everyone.

On Friday, Dec. 17, Groupon is featuring the first-ever Groupon Day, featuring thousands of in-stock local experiences that don’t require shipping and will connect family and friends through new memory-making experiences they can cherish forever. From incredible savings across a huge number of unique local experiences to exclusive celebrity-led classes and experiences to hourly social media giveaways, Groupon Day will offer something for everyone. Exclusive experiences include private cooking lessons with Martha Stewart, a beauty tutorial and session with celebrity makeup artist, Makeup by Ariel, a tattoo session with famed artist Chris Garver and more. (Photo: Business Wire)

According to the results of a new Groupon survey, people crave the type of connection that local experiences can deliver, including two-thirds of Gen Z and Millennial respondents. What’s more, with heightened concerns about whether or not a gift will arrive on time–– the majority of those surveyed said that they’re looking to both give and receive experiences this season. After all, no one has ever said “ugh, another helicopter ride.” In fact, 64% of survey participants said they remember gifts involving experiences more than physical goods. This holiday season vacation packages, tickets to a live event, spa packages, amusement or theme park tickets and cooking classes are the top five requested gift experiences.

“Now, more than ever people are craving connection with each other and local experiences are one of the best ways to build deep, lasting bonds with your family and friends,” said Groupon’s Chief Marketing Officer Jill Balis. “In addition, this has been one of the more challenging holiday shopping seasons, and we’re excited to launch the first-ever Groupon Day to help ease some of the burden and stress––all while helping people find unique and thoughtful gifts that will keep on giving in the form of memories.”

How You Can Celebrate Groupon Day

Groupon Day is the company’s biggest promotional event of the holiday season. From Beauty & Wellness treatments such as facials and couples massages to Things to Do activities like skydiving and race-car driving to Food & Drink such as winery tours and pizza-making classes, there is no shortage of local experiences to give to everyone on your list this holiday season.

In addition to offering thousands of great values, Groupon is giving shoppers a chance to win exclusive experiences with some of their favorite celebrities, including:

• Ditch cooking tutorials and instead participate in a sixty-minute private cooking class with Martha Stewart as she showcases her favorite dishes for two lucky winners.

• Become the ultimate beauty expert by participating in a private beauty tutorial and session with celebrity makeup artist, Ariel. Known by his Instagram handle @makeupbyariel, Ariel has worked with celebrities spanning the worlds of entertainment and fashion. Now two lucky Groupon shoppers will win a three-hour beauty tutorial and session taught by Ariel in a private suite at the Pendry Hotel West Hollywood, and have lunch with Ariel at one of LAs most exclusive restaurants.

• Get inked with famed tattoo artist Chris Garver. Best known for his Japanese and black and gray designs, Chris will be giving one lucky winner a private tattoo session at his 5 Points Tattoo shop. The experience will start off with lunch with Chris in New York City at one of his favorite restaurants. The winner can bring one guest along on the experience.

Groupon is also partnering with some of the company’s top merchants to bring shoppers once-in-a-lifetime experiences to buy on Groupon Day.

To spread even more joy, Groupon will give away Groupon Bucks throughout the day via the company’s Instagram account. Consumers can enter to win $500 in Groupon Bucks every hour between 10:00 a.m. ET and 6:00 p.m. ET. Follow the Groupon Instagram account to learn how to enter for a chance to win $500 in Groupon Bucks every hour on Groupon Day.

For more information on Groupon Day, and to find out how to enter for a chance to win one of the exclusive celebrity experiences, shoppers can visit gr.pn/GrouponDay or download the Groupon app.

"Groupon" is a trademark of Groupon, Inc., and "Groupon" is registered in the U.S. and other countries. All other names used may be trademarks owned by their respective holders.

About Groupon: Groupon (NASDAQ: GRPN) is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For our customers, this means giving them an amazing selection of experiences at great values. For our merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211213005545/en/

Groupon

Nick Halliwell

Press@groupon.com

Allison+Partners

Ashley Kraynak

Groupon@allisonpr.com

For media assets please visit here.

Source: Groupon

FAQ

What is Groupon Day and when is it happening?

Groupon Day is an event occurring on December 17, featuring thousands of local experiences that do not require shipping.

What exclusive experiences are available on Groupon Day?

Exclusive experiences include cooking classes with Martha Stewart, beauty tutorials with Makeup by Ariel, and tattoo sessions with Chris Garver.

How can consumers participate in Groupon Day?

Consumers can celebrate Groupon Day by purchasing local experiences, participating in social media giveaways, and entering to win exclusive celebrity experiences.

Why are experiences preferred over physical gifts according to Groupon's survey?

The survey shows that 64% of participants remember experiences more than physical gifts, indicating a strong preference for experience-based gifts.

What promotions are featured during Groupon Day?

Groupon Day will feature significant savings on local experiences and hourly giveaways of $500 in Groupon Bucks.