Santa.com Wraps Up 2023 Christmas Season With Gains Across Several Key Visitor Metrics
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Insights
The reported growth in key performance metrics for Grom Social Enterprises' digital platform, Santa.com, during the 2023 holiday season is indicative of the company's successful penetration into the e-commerce market. The platform's 82% increase in orders and 71% spike in revenue highlight a robust consumer response to the integration of editorial content and gift guides within an e-commerce framework. This strategy appears to have effectively capitalized on the consumer trend towards seeking personalized and informed shopping experiences.
Furthermore, the nearly 700% growth in social media audience and 170% increase in social impressions suggest that the company's marketing efforts are resonating with consumers. The effectiveness of social media as a tool for brand engagement and customer acquisition is evident here, suggesting that Santa.com's social media strategy could serve as a case study for other e-commerce platforms looking to expand their digital footprint.
The entry of Santa.com into the advertising and marketing space, as reported, is a strategic move that aligns with the broader industry trend of content-driven commerce. By offering editorial features alongside product offerings, the platform is differentiating itself in a crowded e-commerce landscape. This approach not only enhances user engagement but also has the potential to increase the average order value as consumers may be more likely to purchase additional items that are contextually recommended within the editorial content.
The platform's performance during the holiday season, a critical period for retailers, also suggests that Santa.com has successfully harnessed the seasonal surge in consumer spending. This bodes well for their growth strategy for the upcoming holiday seasons, as they can leverage these insights to refine their offerings and potentially capture a larger share of the e-commerce holiday sales, which are a significant portion of annual retail revenues.
An 82% increase in orders and a 71% increase in revenue are strong indicators of Grom Social Enterprises' financial health and its subsidiary's potential for scale. With the U.S. e-commerce holiday sales reaching $222 billion, Santa.com's performance metrics suggest that the company is gaining traction in capturing market share. For investors, these figures could signal potential for future revenue growth and profitability, particularly as the company plans to build on this momentum for the 2024 holiday season.
It is important to note, however, that while social media growth is impressive, it should be analyzed in conjunction with conversion rates and customer lifetime value to fully assess the financial impact. As the company did not release specific profit figures or cost data, further analysis would be required to determine the actual profitability of Santa.com's holiday campaign and the sustainability of its growth trajectory.
E-commerce and Helpful Holiday Editorial Gift Guides Spur Consumers
Year-Over-Year Growth Positions Grom’s Digital Holiday Platform for Share of Record
BOCA RATON, Fla., Jan. 29, 2024 (GLOBE NEWSWIRE) -- Grom Social Enterprises, Inc. (NASDAQ: GROM), and Curiosity Ink Media, its original storytelling and Intellectual Property (IP)-generating subsidiary announced that Santa.com – its high-utility e-commerce and editorial site designed to guide consumers through the busiest and most stressful time of the year (the Christmas season) – saw double- and triple-digit growth across several key metrics for the 2023 holiday season. The cumulative results were shared today by Savannah Brentnall, whom Grom and Curiosity Ink Media installed last spring as General Manager to lead all facets of the Santa.com digital platform.
For 2023, the site welcomed advertising and marketing partners for the first time. Santa.com’s editorial features on holiday entertaining and recipes and its carefully curated Gift Guides helped fuel an
“The growing appeal of Santa.com proves that not only do today’s consumers appreciate editorial perspective, but they also want help choosing the perfect gifts for their loved ones,” explains Brentnall. “The overall
Stay up-to-date with the latest from Santa.com by visiting the website and following them via @OfficialSantaDotCom on Instagram, Facebook, TikTok, Threads, Pinterest, and YouTube. For more information about Curiosity Ink Media, visit the company’s website at CuriosityInkMedia.com, and follow them on Instagram and Facebook.
About Curiosity Ink Media
Curiosity Ink Media is the original storytelling and Intellectual Property (IP)-generating subsidiary of Grom Social Enterprises, Inc. Fueled by imagination, creativity and a clear focus on commercial franchise potential, the Hollywood-based kids and family entertainment group specializes in feature films (Santa.com, The Pirate Princess, Thunderous); linear and streaming series (Cats vs Pickles, Hey Fuzzy Yellow, Denver the Last Dinosaur); publishing (Baldwin’s Big Adventure, PAW Patrol: Pawsome Puppets), digital and e-commerce platforms (Santa.com); franchise-building and licensing partnerships (Cats vs Pickles, VS World, Denver the Last Dinosaur). Curiosity Ink Media’s library of entertainment properties is designed to amass ongoing value for the company and its partners.
About Grom Social Enterprises, Inc.
Grom Social Enterprises, Inc. is a growing social media platform and original content provider of entertainment for children under 13 years of age, which provides safe and secure digital environments for kids that can be monitored by their parents or guardians. The Company has several operating subsidiaries, including Grom Social, which delivers its content through mobile and desktop environments (web portal and apps) that entertain children, let them interact with friends, access relevant news, and play proprietary games while teaching them about being good digital citizens. The Company owns and operates Top Draw Animation, which produces award-winning animation content for some of the largest international media companies in the world. Grom also includes Grom Educational Services, which has provided web filtering services for K-12 schools, government and private businesses. For more information, please visit https://gromsocial.com.
Forward-Looking Statements
This press release contains statements, which may constitute “forward-looking statements.” Those statements include statements regarding the intent, belief, or current expectations of Grom and members of its management team as well as the assumptions on which such statements are based. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that may cause actual results to differ from those anticipated are discussed throughout the Company’s reports filed with the Securities and Exchange Commission which are available at www.sec.gov as well as the Company’s website at www.gromsocial.com. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events, or changes to future operating results.
Media Contact:
Paul Ward
Grom Social Enterprises, Inc.
Paul@Gromsocial.com
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