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Greenlite Executes Agreement with Chief Operating Officer

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Greenlite Ventures, Inc. (OTC Pink: GRNL) has appointed Richard Estalella as its new Chief Operating Officer. Estalella will enhance operational flow, drive process improvements, and oversee strategic planning and financial strategies. He previously led MusclePharm, tripling its sales and securing major endorsements with athletes and organizations. Following a controlling interest acquisition by INET Merger Advisors in October 2022, GRNL is negotiating new business partnerships and celebrity endorsements to expand its podcasting and licensing operations. The company anticipates successful collaboration with a licensing firm by mid-March 2023.

Positive
  • Richard Estalella's appointment could enhance operational efficiency and business strategy.
  • Estalella's experience in securing high-profile endorsements may lead to increased brand visibility and revenue.
  • Active negotiations for business combinations and celebrity signings could diversify and grow GRNL's operations.
Negative
  • No assurance that strategic plans will yield expected results as emphasized in forward-looking statements.
  • Dependence on successful completion of due diligence and audited financials for upcoming partnerships.

Boca Raton, FL, Jan. 13, 2023 (GLOBE NEWSWIRE) -- Greenlite Ventures, Inc. (OTC Pink: GRNL) has signed an Agreement with Richard Estalella making him the Company's Chief Operating Officer. Estalella will be responsible for overseeing GRNL's operational flow, process improvements, and strategic planning including operational expansion. He will also be assisting in financial planning, celebrity signings and endorsements as well as corporate sponsorships,

Estalella has been running his own highly successful consulting firm for the last 6 years. Prior to that he served as President of MusclePharm, a publicly traded sports nutrition company that tripled its sales during his 3-year tenure. Estalella helped identify, negotiate and close endorsement deals with numerous athletes, teams and organizations including Tiger Woods, Arnold Schwarzenegger, UFC, Manchester City, and the Cleveland Cavaliers.

About Greenlite Ventures
On October 27, 2022, INET Merger Advisors, Inc. purchased the controlling interest in Greenlite Ventures, Inc. ("GRNL", "the Company"). On December 26th, 2022, the Company executed an LOI with a licensing company that has ongoing business relationships with most of the top professional sports leagues as well as several iconic brands and athletes. The companies have targeted an early to mid-March closing pending due diligence and the successful completion of audited financial statements. GRNL is actively negotiating additional business combinations and celebrity signings to grow its podcasting, licensing, merchandising, and branding operations.

Safe Harbor Statement
This press release contains "forward-looking statements," defined in United States Private Securities Litigation Reform Act of 1995, involving risks and uncertainties.  There's no assurance such statements will prove to be accurate. Actual results and future events could differ materially from management's current expectations.  Economic, competitive, governmental, technological, and factors identified in company's previous filings with Securities and Exchange Commission may cause actual results or events to differ materially from those described in forward-looking statements in this release.  Company undertakes no obligation to publicly update or revise any forward-looking statements, whether resulting from new information, future events, or otherwise. 

Media Contact: Jeff DeForrest 954 288 4725


FAQ

Who is the new COO of Greenlite Ventures (GRNL)?

Richard Estalella has been appointed as the new COO of Greenlite Ventures.

What are Richard Estalella's past accomplishments?

Estalella previously served as President of MusclePharm, where he tripled sales and secured endorsements with major athletes.

What strategic plans does GRNL have for 2023?

GRNL plans to expand its operations through negotiations for business combinations and celebrity endorsements.

What is the significance of the agreement with Richard Estalella for GRNL?

Estalella's leadership is expected to improve operational efficiency and facilitate strategic planning for GRNL.

When is GRNL expected to finalize its partnership with the licensing company?

GRNL anticipates closing the partnership by early to mid-March 2023, pending due diligence.

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