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Pokemoto Signs Tanger Outlets at Foxwoods Franchise Agreement

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Muscle Maker, Inc. (GRIL) has announced the signing of a franchise agreement to open a Pokemoto location at Tanger Outlets at Foxwoods, Mashantucket, Connecticut. This will be the company's 57th franchise agreement and will add to the existing 19 Pokemoto locations in Connecticut. The new outlet will feature a smaller, non-traditional design, providing patrons with customizable poke bowls and boba tea while engaging in the various entertainment options at Foxwoods Resort Casino. The franchise model typically generates up to $25,000 for initial fees with ongoing royalties of up to 6% on net sales.

Positive
  • Signed franchise agreement for new Pokemoto location at Tanger Outlets at Foxwoods.
  • Will increase presence in Connecticut, adding to existing 19 locations.
  • Franchise model generates up to $25,000 initial fee per unit.
  • Ongoing monthly royalty rate of up to 6% of net sales.
Negative
  • None.

Company Builds Pipeline to 57 Agreements Sold

Fort Worth, Texas, Jan. 19, 2023 (GLOBE NEWSWIRE) -- Pokemoto, Muscle Maker, Inc.’s (Nasdaq: GRIL) expanding Hawaiian poke bowl restaurant concept, today announced that it has signed a franchise agreement to open a Pokemoto in Tanger Outlets at Foxwoods in Mashantucket, Connecticut. Foxwoods Resort Casino is the largest resort casino in North America. This new agreement will account for nineteen Pokemoto locations in the Connecticut market, once open, and the 57th franchise agreement signed for the company.

Located at 455 Trolley Line Blvd in Mashantucket, Connecticut Tanger Outlets at Foxwoods has something to do for everyone. The Foxwoods Resort Casino is owned and operated by the Mashantucket Pequot Tribal Nation on their reservation located in Ledyard, Connecticut. The family-friendly destination has four casinos, three diamond hotels, world renowned spas, dining options that range from quick bites to full service, retail shopping, state of the art theaters and award winning golf.

Brandon Viens, the Pokemoto franchisee for this location commented “My culinary career started right here in Foxwoods. Embarking on this Pokémoto venture in an ownership capacity today is more special than I have the ability to convey. Just like our poké bowls, Tanger Outlets and Foxwoods gives everyone a choice to tailor a perfect experience."

The Pokemoto at Tanger Outlets at Foxwoods will be located on the Grand Pequot Tower side of Foxwoods Resort Casino. This location will be a non-traditional location for the brand. The footprint will be smaller than a traditional location, but the space will have most of the design elements of a standard Pokemoto, giving patrons the same Pokemoto experience. Resort and casino guests can enjoy a build your own poke bowl or refresh with a milk or fruit boba tea on the go while exploring the vast entertainment and shopping options offered.

“The Tanger Outlets at Foxwoods agreement is a unique, non-traditional location for Pokemoto and we’re looking forward to getting this location open and operating. We’re open to non-traditional deals as we have a versatile concept outside of your standard burgers, pizzas and sandwiches, requiring less equipment with a lower buildout cost” said Michael Roper, CEO. He continued, “The Foxwoods Resort Casino covers 9,000,000 sq feet and provides numerous dining and entertainment options for all age ranges making it a prime spot for a Pokemoto. Guests can eat their bowls on the go as they explore or take a break and dine in while enjoying the Pokemoto vibe. The scoop and go linear model keeps the line flowing, allowing guests to move through the line quickly crafting their poke creations. You leave the guest line with your bowl, ready to enjoy. This makes Pokemoto very attractive to entrepreneurs looking for a concept that can serve guests who are on the move. We’re excited to have the Tanger Outlets at Foxwoods on the Pokemoto map and will share details about the grand opening once we have the date on the calendar.”

The Pokemoto franchise model generates up to $25,000 per unit for the initial franchise fee, when the agreement is signed while also providing up to 6% of net sales as an ongoing monthly royalty rate once each location is opened. The typical franchise agreement is for 10 years with a 5 year renewal option. The Company does allow, in certain instances, for discounted fees for multi-unit or special agreements.

About Pokemoto
Pokemoto, a Hawaiian Poke bowl concept known for its modern culinary twist on a traditional Hawaiian classic has open or coming soon locations in Connecticut, Massachusetts, Florida, Maryland, Virginia, Rhode Island, New York, New Jersey, Pennsylvania, Tennessee, Texas, South Carolina, Georgia, Mississippi, Kansas and California. Pokemoto offers contemporary flavors with fresh delectable ingredients that appeals to foodies, health enthusiasts, and sushi-lovers everywhere. Guests can choose from a list of signature bowls or be bold and build their own unique combination of a base, protein, various toppings and nine different sauces. Vegetarian options are available, and the bowl combinations are virtually limitless. The colorful dishes and modern chic dining rooms provide an uplifting dining experience for guests of all ages. Customers can dine in-store or order online via third party delivery apps for contactless delivery.

About Tanger Outlets at Foxwoods

Tanger Outlets at Foxwoods is Southern New England’s upscale, indoor outlet shopping destination, featuring a coveted collection of top brands and local shops. The 311,000 square-foot center features more than 60 premier outlet stores offering real style and real savings every day. Shopper favorite brands at Tanger Outlets at Foxwoods include Eddie Bauer, H&M, Lucky Brand Jeans, Nike and Under Armour. For a full store listing and map, as well as directions, events and scoop on the latest sales, visit tangeroutlets.com/foxwoods download the Tanger Outlets App or connect on Facebook and Instagram. Guests can also access the ultimate shopping experience by joining TangerClub, Tanger’s exclusive loyalty program, for curated offers and rewards.

Forward-Looking Statements

This press release may include “forward-looking statements” pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc., does not undertake any duty to update any forward-looking statements except as may be required by law.

Contact:
Muscle Maker Grill Marketing
marketing@musclemakergrill.com

Investor Relations:
IR@musclemakergrill.com


FAQ

What new franchise agreement did Muscle Maker, Inc. sign?

Muscle Maker, Inc. signed a franchise agreement to open a Pokemoto location at Tanger Outlets at Foxwoods in Connecticut.

How many Pokemoto locations are there in Connecticut?

There will be 19 Pokemoto locations in Connecticut once the new outlet at Foxwoods opens.

What is the initial franchise fee for a Pokemoto unit?

The initial franchise fee for a Pokemoto unit can generate up to $25,000.

What ongoing royalty does the Pokemoto franchise model require?

The Pokemoto franchise model requires ongoing royalties of up to 6% of net sales.

Where is the new Pokemoto location going to be located?

The new Pokemoto location will be located at Tanger Outlets at Foxwoods in Mashantucket, Connecticut.

Muscle Maker, Inc

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