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Pokemoto Grows New Jersey Market

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Muscle Maker, Inc. (Nasdaq: GRIL) has signed a new franchise agreement for the Pokemoto Hawaiian poke bowl concept in Old Bridge, New Jersey. This is the company's 44th franchise agreement and marks significant growth, following three recent grand openings in other states. The new location aims to cater to a demographic of Millennials and Gen-Zs in a heavily residential area, enhancing brand visibility and market reach. The franchise model offers $25,000 per agreement and ongoing royalties of up to 6% of net sales.

Positive
  • Signed 44th franchise agreement, expanding footprint in New Jersey.
  • Recent openings in Oxford, MS, Colchester, CT, and Orange Park, FL, indicating strong growth.
  • Each franchise agreement generates $25,000 and ongoing royalties up to 6% of net sales.
Negative
  • None.

Old Bridge, New Jersey Franchise Agreement Signed

Burleson, Texas, Sept. 02, 2022 (GLOBE NEWSWIRE) -- Pokemoto, Muscle Maker, Inc.’s (Nasdaq: GRIL) expanding Hawaiian poke bowl restaurant concept, today announced the signing of a new franchise agreement in Old Bridge, New Jersey. This agreement marks the second agreement signed in New Jersey and the 44th franchise agreement for the company. This announcement comes just two days after the company announced three Pokemoto grand openings in a ten day span.

Old Bridge New Jersey is a heavily residential area with two major highways on either side connecting residents to shopping, dining and local activity. There are also a few colleges in close proximity to the market driving Millennials and Gen-Zs to the area, Pokemoto’s core demographic.

“We’re expanding our footprint in the New Jersey market with the two newly signed agreements – the first for Hoboken, NJ and the second for Old Bridge, NJ. Pokemoto is on the move! With 44 agreements signed the brand has been busy executing against our growth strategy of opening franchise locations and corporate locations in key markets.”

Roper continued, “We just announced three grand openings in new markets - Oxford, MS, Colchester, CT and Orange Park (Jacksonville area) FL. All three locations offer our new boba tea menu as well as our newly designed interior look. We’re really proud of the outcome and we’re looking forward to announcing more agreements signed and openings. The more locations open, the more opportunity we have to get in front prospective franchisees in these markets.

Pokemoto’s strategy focuses on growth through both company owned and franchise locations. Each franchise location sold generates up to $25,000 per agreement when signed as well as an ongoing royalty up to 6% of net sales once opened.

About Muscle Maker, Inc.

Muscle Maker, Inc. is the parent company of “healthier for you” brands delivering high-quality healthy food options to consumers through traditional and non-traditional locations such as military bases, universities, ghost kitchens, delivery and direct to consumer ready-made meal prep options. Brands include Muscle Maker Grill restaurants, Pokemoto Hawaiian Poke and SuperFit Foods meal prep. Our menus highlight healthier versions of traditional and non-traditional dishes and feature grass fed steak, lean turkey, chicken breast, Ahi tuna, salmon, shrimp, tofu and plant-based options. For more information on Muscle Maker, Inc., visit www.musclemakergrill.com, for more information on Pokemoto visit www.pokemoto.com.

About Pokemoto
Pokemoto (www.pokemoto.com) a Hawaiian Poke bowl concept known for its modern culinary twist on a traditional Hawaiian classic has open or coming soon locations in Connecticut, Massachusetts, Florida, Maryland, Virginia, Rhode Island, New York, New Jersey, Pennsylvania, Tennessee, Texas, Mississippi and Kansas. Pokemoto offers contemporary flavors with fresh delectable ingredients that appeals to foodies, health enthusiasts, and sushi-lovers everywhere. Guests can choose from a list of signature bowls or be bold and build their own unique combination of a base, protein, various toppings and nine different sauces. Vegetarian options are available, and the bowl combinations are virtually limitless. The colorful dishes and modern chic dining rooms provide an uplifting dining experience for guests of all ages. Customers can dine in-store or order online via third party delivery apps for contactless delivery.

Forward-Looking Statements

This press release may include “forward-looking statements” pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc., does not undertake any duty to update any forward-looking statements except as may be required by law.

Contact:
Muscle Maker Grill Marketing
marketing@musclemakergrill.com

Investor Relations:
IR@musclemakergrill.com


FAQ

What is the latest franchise agreement for Muscle Maker, Inc. (GRIL)?

Muscle Maker, Inc. (GRIL) has signed a new franchise agreement for a Pokemoto location in Old Bridge, New Jersey.

How many franchise agreements has Muscle Maker, Inc. signed to date?

As of now, Muscle Maker, Inc. has signed 44 franchise agreements.

What financial benefits does each franchise agreement provide for Muscle Maker, Inc.?

Each franchise agreement generates $25,000 and includes ongoing royalties of up to 6% of net sales.

What demographic is targeted by the new Pokemoto location in Old Bridge, NJ?

The new location targets Millennials and Gen-Zs, who are the core demographic for Pokemoto.

Which states recently saw new Pokemoto grand openings?

Recent grand openings occurred in Oxford, MS, Colchester, CT, and Orange Park, FL.

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