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Muscle Maker Grill Opens Their First of Four College Campus Locations in Virginia

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Muscle Maker, Inc. (GRIL) has opened its first campus location at Northern Virginia Community College (NOVA) as part of its expansion strategy. The Loudoun site, which opened on September 23, 2020, features offerings from Healthy Joe’s, focusing on healthier options for students and faculty. Future openings are planned at the Manassas, Alexandria, and Woodbridge campuses, enhancing the brand's presence in the region. The company aims to cater to the increasing demand for nutritious meals among younger generations.

Positive
  • Opened first campus location at NOVA, increasing brand exposure.
  • Plans to launch additional locations at Manassas, Alexandria, and Woodbridge campuses.
  • Focuses on healthier meal options, aligning with consumer trends.
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  • None.

Burleson, Texas, Sept. 24, 2020 (GLOBE NEWSWIRE) -- Muscle Maker, Inc. (Nasdaq: GRIL) the parent company of Muscle Maker Grill, Healthy Joe’s & MMG Burger Bar, a fast-casual concept known for serving “healthier for you” meals, today announced that it has opened its first of four campus locations at Northern Virginia Community College (NOVA). The Loudoun location which opened Wednesday September 23rd, will offer fare from Healthy Joe’s to start and will provide grab-n-go options for students and faculty who are on the run. The company will be launching healthier for you breakfast at NOVA this calendar school year. The breakfast menu will also include an expanded smoothie and coffee bar. Guests can dine-in, take-out and will eventually have meals delivered locally from all four campus locations when Covid restrictions lift.

The remaining three campus locations will open on the Manassas, Alexandria, and Woodbridge campuses and will give the company extensive coverage of NOVA’s network. Muscle Maker Grill plans to open the Manassas location next.

Michael Roper, CEO of Muscle Maker Grill, commented, “College campus locations are part of our core non-traditional growth model. Younger generations are moving towards healthier food options and Muscle Maker Grill is positioning the location of its food concepts to give students a convenient way to eat healthier. The Northern Virginia Community College – Loudoun site is our first college location opening with more openings planned in the near future. I’m excited to announce our first college location and look forward to serving both the student and faculty population at Northern Virginia Community College.”

About Muscle Maker Grill

Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features all-natural chicken, grass fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit www.musclemakergrill.com.

About NOVA

Northern Virginia Community College is the largest institution of higher education in the Commonwealth of Virginia and one of America's largest community colleges. Founded in 1964, NOVA currently enrolls more than 75,000 students at its six campuses in Alexandria, Annandale, Loudoun, Manassas, Springfield and Woodbridge, and through NOVA Online. For more information about NOVA and its programs or services, call 703-323-3000 or visit the College's Web site, www.nvcc.edu.

Forward-Looking Statements

This press release may include “forward-looking statements” pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc does not undertake any duty to update any forward-looking statements except as may be required by law.

Contact:

Muscle Maker Grill Marketing
marketing@musclemakergrill.com

Investor Relations:
IR@musclemakergrill.com


FAQ

What is the significance of Muscle Maker Grill opening at NOVA?

The opening at NOVA signifies Muscle Maker Grill's strategy to expand into college campuses, catering to a younger demographic seeking healthier meal options.

When did Muscle Maker Grill open its first campus location?

Muscle Maker Grill opened its first campus location at Northern Virginia Community College on September 23, 2020.

What future locations is Muscle Maker Grill planning to open?

Muscle Maker Grill plans to open additional locations at the Manassas, Alexandria, and Woodbridge campuses of Northern Virginia Community College.

How does Muscle Maker Grill plan to accommodate students and faculty at NOVA?

The NOVA location will offer grab-n-go options, dine-in, and eventually local meal delivery once Covid restrictions are lifted.

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