Muscle Maker Grill Opens the Doors to Their First Ghost Kitchen Location in Philadelphia with Second Location to Follow

Rhea-AI Summary

Muscle Maker, Inc. (GRIL) announced the opening of its first ghost kitchen in Philadelphia's Fairmount neighborhood, with a second location set to open soon in Girard. Targeting over a million residents, including students and corporate workers, these kitchens will offer delivery through popular platforms like DoorDash and GrubHub. CEO Michael Roper emphasized the advantages of ghost kitchens, citing low overhead and rapid market entry as key factors in their expansion strategy. This move aims to grow their brand in metropolitan areas and enhance food delivery options.

Positive

• Opening of first ghost kitchen in Philadelphia, targeting high-density areas.
• Second ghost kitchen location set to open soon in Girard neighborhood.
• Partnership with delivery platforms such as DoorDash, GrubHub for ease of ordering.
• Low build-out costs and reduced overhead make this expansion model attractive.

Negative

• None.

League City, Texas, Dec. 30, 2020 (GLOBE NEWSWIRE) -- Muscle Maker, Inc. (Nasdaq: GRIL) the parent company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, a fast-casual concept known for serving “healthier for you” meals, today announced the opening of its first ghost kitchen location in the Fairmount neighborhood of the city of Philadelphia. The company will open its second location in the Girard neighborhood later this week.

Both the Fairmount and Girard locations are centrally located near a high density of both student/university eaters as well as a large pool of corporate workers who commonly order food delivery. With over a million students, workers and residents, Fairmount and Girard check many of the boxes our marketing and development team looks for in a target location.

Both kitchens will showcase menus from Muscle Maker Grill, Healthy Joe’s and Muscle Maker Grill’s new Meal Plan concept – Meal Plan AF. Guests can order “healthier for you” dishes from any of the three concepts through third party delivery platforms providing ease of ordering and the option for contactless delivery. Ordering platforms include: DoorDash, GrubHub, UberEats, Postmates, ChowNow and Caviar.

Michael Roper, CEO of Muscle Maker Grill, commented, “These new locations are part of the company’s continued effort to expand the brand into new metropolitan areas. Low build out costs, reduced overhead and waste, and the ability to expand quickly are what continue to make delivery-only ghost kitchens attractive to the organization. The ability to enter a new market rapidly while simultaneously growing the brand, make continuing to scale the ghost kitchen model an easy decision for our management team. The company is continuously identifying new locations in metro areas throughout the country and will continue to update shareholders on the progress it or the company makes. We are very excited to continue our growth in the Philadelphia market and welcome all to indulge in the company’s many “healthier for you” food options!”

About Muscle Maker Grill

Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features all-natural chicken, grass fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit www.musclemakergrill.com.

Forward-Looking Statements

This press release may include “forward-looking statements” pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc does not undertake any duty to update any forward-looking statements except as may be required by law.

Contact:
Muscle Maker Grill Marketing
marketing@musclemakergrill.com

Investor Relations:
IR@musclemakergrill.com

FAQ

What is the significance of Muscle Maker's ghost kitchen openings in Philadelphia?

The openings mark Muscle Maker's expansion strategy, targeting high-density areas with delivery options to cater to students and corporate workers.

Which delivery platforms will Muscle Maker's ghost kitchens use?

The ghost kitchens will utilize platforms like DoorDash, GrubHub, UberEats, Postmates, ChowNow, and Caviar for food delivery.

How does Muscle Maker plan to grow its brand through ghost kitchens?

Muscle Maker aims to expand rapidly into new markets by leveraging ghost kitchens, which offer low overhead and quick setup.

What types of food will be available at Muscle Maker's ghost kitchens?

The kitchens will feature menus from Muscle Maker Grill, Healthy Joe’s, and the new Meal Plan concept, offering healthier meal options.