Muscle Maker Grill Opens Second Ghost Kitchen Location in Philadelphia

Rhea-AI Summary

Muscle Maker, Inc. (GRIL) has launched its second ghost kitchen in Philadelphia's Girard neighborhood, following the success of its Fairmount location. This new kitchen will serve meals from multiple brands, including Muscle Maker Grill and Healthy Joe’s, targeting local students and corporate customers through popular delivery platforms. The company plans to expand by adding five new brands in the Chicago market within 30 days, aiming to enhance sales and market presence. CEO Michael Roper emphasizes the advantages of ghost kitchens in launching diverse food concepts efficiently.

Positive

• Opening of a second ghost kitchen in Philadelphia, enhancing local market presence.
• Plans for expansion with five new brands in Chicago within 30 days.
• Access to multiple delivery platforms, increasing consumer reach.

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• None.

League City, Texas, Jan. 12, 2021 (GLOBE NEWSWIRE) -- Muscle Maker, Inc. (Nasdaq: GRIL) the parent company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, a fast-casual concept known for serving “healthier for you” meals, today announced the opening of its second ghost kitchen location in the Girard neighborhood located in the city of Philadelphia.

Similar to the previously announced Fairmount location, Girard is centrally located near a high density of both student/university eaters as well as a large pool of corporate workers who commonly order food delivery. Both locations will now support this growing hub of workers and students.

Girard will showcase menus from Muscle Maker Grill, Healthy Joe’s and Muscle Maker Grill’s new Meal Plan concept – Meal Plan AF. Guests can order healthier for you dishes from any of the three concepts through third party delivery platforms providing ease of ordering and the option for contactless delivery. Ordering platforms include: DoorDash, GrubHub, UberEats, Postmates, ChowNow and Caviar.

In an effort to appeal to more consumers and to increase overall sales Muscle Maker, Inc. is adding five new brands, including a burger concept and a smoothie concept to be launched in the next 30 days. The new brands will launch in the Chicago market where the company has four ghost kitchen locations.

Michael Roper, CEO of Muscle Maker Grill, commented, “With three locations now open in Philadelphia the company is well positioned to capture its share of the city’s fast casual healthy food market. Any way in which customers are looking to eat healthier, whether by traditional dine-in, when permitted, or delivery via one of our ghost kitchens, MMG and its menu options are very accessible. One of the many benefits of ghost kitchens is that we can launch as many concepts as we’d like without the lead time or capital expenditure required in a traditional brick and mortar location.”

About Muscle Maker Grill

Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features all-natural chicken, grass fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit www.musclemakergrill.com.

Forward-Looking Statements

This press release may include “forward-looking statements” pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc does not undertake any duty to update any forward-looking statements except as may be required by law.

Contact:
Muscle Maker Grill Marketing
marketing@musclemakergrill.com

Investor Relations:
IR@musclemakergrill.com

FAQ

What is the significance of Muscle Maker's new ghost kitchen in Philadelphia for GRIL?

The new ghost kitchen enhances Muscle Maker's market presence in Philadelphia and targets local students and corporate workers.

How does the launch of new brands impact Muscle Maker, Inc. (GRIL)?

The launch of five new brands aims to increase sales and strengthen Muscle Maker's position in the competitive fast casual sector.

What delivery platforms will the new ghost kitchen in Philadelphia utilize?

The Philadelphia ghost kitchen will utilize DoorDash, GrubHub, UberEats, Postmates, ChowNow, and Caviar for deliveries.

How many ghost kitchen locations does Muscle Maker have after opening in Girard?

With the Girard location, Muscle Maker now has three ghost kitchen locations in Philadelphia.