Muscle Maker Grill Now Accepting Bitcoin

Rhea-AI Summary

Muscle Maker, Inc. (GRIL) announced it will begin accepting bitcoin as a payment option, enhancing the customer experience and aligning with digital trends. The rollout will start with initial franchise fees for new franchisees, progressing to online subscriptions for Superfit Foods, and eventually for everyday food purchases. CEO Michael Roper emphasized that accepting bitcoin meets the demands of health-conscious millennials. This strategy aims to promote healthy eating through innovative payment methods.

Positive

• Acceptance of bitcoin as a payment method may attract a younger, tech-savvy customer base.
• Rollout plan includes multiple phases, starting with franchise fees and expanding to online subscriptions.
• CEO's focus on innovation and relevance in the digital market aligns with consumer trends.

Negative

• None.

League City, Texas, April 29, 2021 (GLOBE NEWSWIRE) -- Muscle Maker, Inc. (Nasdaq: GRIL) the parent company of Muscle Maker Grill, Healthy Joe’s, MMG Burger Bar and Superfit Foods, a fast-casual concept known for serving “healthier for you” meals, today announced it will start accepting bitcoin as an alternative to cash, credit or debit forms of payment.

Bitcoin payments will be rolled out on each level of the business individually, starting with accepting bitcoin for initial franchise fees for new franchisees, then expanding to online meal plan subscriptions with Superfit Foods, and eventually companywide for everyday food purchases at individual locations and online orders.

Michael Roper, CEO of Muscle Maker, commented, “Today’s digital world continues to grow exponentially. The acceptance of bitcoin is a natural progression for companies looking to stay relevant. Millennials are in search of healthy food, giving them the ability to pay with a crypto currency makes it even easier to eat healthy. Our strategy is to get healthy food to consumers through non-traditional locations and methods, accepting bitcoin will allow Muscle Maker to continue to provide innovative ways of delivering on this strategy.”

About Muscle Maker Grill

Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features all-natural chicken, grass fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit www.musclemakergrill.com.

Forward-Looking Statements

This press release may include “forward-looking statements” pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc does not undertake any duty to update any forward-looking statements except as may be required by law.

Contact:
Muscle Maker Grill Marketing
marketing@musclemakergrill.com

Investor Relations:
IR@musclemakergrill.com

FAQ

What is the new payment method announced by Muscle Maker, Inc. (GRIL)?

Muscle Maker, Inc. announced that it will start accepting bitcoin as a payment method.

When will Muscle Maker, Inc. (GRIL) begin accepting bitcoin payments?

The rollout for accepting bitcoin will begin with franchise fees, and then expand to online subscriptions and general food purchases.

How does accepting bitcoin benefit Muscle Maker, Inc. (GRIL)?

Accepting bitcoin may attract a younger customer base and aligns with digital payment trends.

Who commented on the bitcoin acceptance announcement for Muscle Maker, Inc. (GRIL)?

CEO Michael Roper commented on the significance of accepting bitcoin for the company's strategy.