Muscle Maker Grill Ghosting NYC With Two New Ghost Kitchens
Muscle Maker, Inc. (Nasdaq: GRIL) has announced the signing of a lease to open two new ghost kitchens in New York City, increasing its operational locations to nine across three major U.S. cities. The kitchens will serve the company's food concepts via third-party delivery services. The Manhattan location in Tribeca offers unique pickup options for customers, while the Brooklyn kitchen is positioned in a delivery-centric area. CEO Michael Roper emphasized the company's strong financial position to pursue this growth in response to the demand for healthy food during the pandemic.
- Expansion of operations to New York City with two new ghost kitchens.
- Strategic locations in affluent neighborhoods, targeting a demographic interested in healthier food options.
- Increased capacity to meet the growing demand for online healthy food delivery.
- None.
Burleson, Texas, Sept. 16, 2020 (GLOBE NEWSWIRE) -- Muscle Maker, Inc. (Nasdaq: GRIL) the parent company of Muscle Maker Grill, Healthy Joe’s & MMG Burger Bar, a fast-casual concept known for serving “healthier for you” meals, today announced that it has signed a lease and a letter of intent to open two new ghost kitchens in the boroughs of Manhattan and Brooklyn in New York City. Upon opening, the company will be operating nine ghost kitchen facilities, covering three major cities within the U.S.
Each ghost kitchen location will serve all three of the company’s food concepts including Muscle Maker Grill, Healthy Joe’s and Meal Plans AF. These locations will provide food to customers via 3rd party food delivery applications i.e. DoorDash, GrubHub, Seamless, UberEats, Postmates, ChowNow and Caviar. The Manhattan location is unique in a sense that, while it will operate as a ghost kitchen, its location offers forward facing capabilities for guests. The location is situated in a walk-up food court setting, and once restrictions are lifted in NYC at the end of this month, will give customers not only the opportunity to pick up food for themselves but a place to sit down and eat it as well. We believe this combination will bode well in the Tribeca neighborhood of Manhattan where high end residences are mixed with commercial buildings. The Tribeca neighborhood of Manhattan is one of the wealthiest neighborhoods in the country with a median age group of 35 and with the ability to serve roughly 3.5 million people within a one-mile radius.
Similar to the ghost kitchen locations in Chicago, the Brooklyn kitchen located in the thriving Williamsburg neighborhood, will act as a stand-alone ghost kitchen. With a median age of 30 years old, Williamsburg demographics are favorable to both our product offering and the delivery only model. Healthier lifestyle practices trend heavier within this age group and we believe the neighborhood is ripe for heathier food options.
Michael Roper, CEO of Muscle Maker Grill, commented, “With the additional capital raised during this last financing, the company is in a stronger financial position to continue executing on our non-traditional growth path. We are continuing to look for opportunities for ghost kitchen locations which will allow us to expand into new neighborhoods and major metropolitan areas across the U.S. Both locations in NYC reach thriving neighborhoods and further our ability to blanket key markets. The Tribeca location will allow for NYC residents and the people who work there the opportunity to access all of our “healthier for you” food options with the click of a button as well as give them the option to go for a walk and pick up food for themselves. New York City has been heavily affected by Covid-19, transitioning many restaurant goers into online food delivery customers. Our two ghost kitchen locations should be well positioned to support the growing need for online healthy food options. We look forward to providing investors with an update when these locations come online and to being able to speak to many similar situations in the near future.”
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features all-natural chicken, grass fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit www.musclemakergrill.com.
Forward-Looking Statements
This press release may include “forward-looking statements” pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc does not undertake any duty to update any forward-looking statements except as may be required by law.
Contact:
Muscle Maker Grill Marketing
marketing@musclemakergrill.com
Investor Relations:
IR@musclemakergrill.com
FAQ
What locations is Muscle Maker, Inc. opening new ghost kitchens?
How many ghost kitchens will Muscle Maker, Inc. have after the new openings?
What food delivery services will the new ghost kitchens use?
What is the focus of Muscle Maker Grill's menu?
Who is the CEO of Muscle Maker, Inc.?
