Muscle Maker Grill Expands Its Brand Offerings
Muscle Maker, Inc. (GRIL) announced the launch of Burger Joe’s, adding to its fast-casual dining portfolio in 2021. This new brand will feature healthier and cheat-day burger options, served with fries. Initial locations include Healthy Joe’s and Muscle Maker Grill in NYC, with plans to expand to ghost kitchens in Chicago and Philadelphia. Utilizing existing ingredients and infrastructure, this initiative is expected to enhance audience reach with minimal costs, aligning with the company’s growth strategy.
- Launch of Burger Joe's expands brand portfolio and menu options.
- Utilization of existing kitchen infrastructure allows for low-cost expansion.
- Appeals to diverse customer preferences with healthier and indulgent options.
- None.
Adds Burger Joe’s to Corporate Brick and Mortar and Ghost Kitchens with Four Additional Sub Brands Launching in 2021
League City, Texas, Jan. 28, 2021 (GLOBE NEWSWIRE) -- Muscle Maker, Inc. (Nasdaq: GRIL) the parent company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, a fast-casual concept known for serving “healthier for you” meals, today announced the addition of Burger Joe’s to its non-traditional portfolio. The company plans to launch four additional brands that showcase prominent menu categories throughout 2021. Adding new offerings through the company’s existing brick and mortar and ghost kitchen locations is a low-cost way to reach a broader audience.
Burger Joe’s will offer a combination of “healthier for you” and “cheat day” burgers all served with sweet potato fries or regular fries. This brand is now available out of the Healthy Joe’s and Muscle Maker Grill locations in the Chelsea and Tribeca neighborhoods of NYC and will quickly roll out to the company’s ghost kitchen locations in Chicago and Philadelphia.
These additional brand offerings will expand the company’s reach into new audiences. The new menu items will offer something for everyone, showcasing “healthier for you” options with some “cheat day” items to quickly calm those cravings! These new menu items are easily created with mostly the same ingredients already stored in-house, offered through our existing 3rd party delivery and pickup locations, allowing for expansion with very little cost associated with launching the new brands.
Mike Roper, CEO of Muscle Maker Grill, commented, “We’re thrilled to kick off the new year with some new brands and offerings. Burger Joe’s provides a “healthier for you” burger and a “cheat day” option for those who want a more decadent burger. Households will no longer be divided on where to order – we have something for everybody! We can launch these brands from our already existing brick and mortar and ghost kitchen locations quickly with little cost associated making them a win for our non-traditional growth plans. Offering the new brands via 3rd party makes set-up, launch and execution very efficient. We look forward to sharing more brands and their offerings in the near future.”
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features all-natural chicken, grass fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit www.musclemakergrill.com.
Forward-Looking Statements
This press release may include “forward-looking statements” pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc does not undertake any duty to update any forward-looking statements except as may be required by law.
Contact:
Muscle Maker Grill Marketing
marketing@musclemakergrill.com
Investor Relations:
IR@musclemakergrill.com
FAQ
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