Muscle Maker Grill Aggressively Moves into Direct-to-Consumer Prepared Meal Plan Market
Muscle Maker, Inc. (GRIL) has launched MuscleMakerPrep.com, enabling customers to order ready-made, healthier meals delivered to their doorsteps. The initial launch in NYC's Chelsea neighborhood allows orders within a 250-mile radius. This initiative supports the company's strategy to reach consumers through diverse methods, including military bases and universities. The meal options include wraps, bowls, pastas, and special dietary categories. The company also offers a 15% discount for first-time orders as it expands its market reach.
- Launch of MuscleMakerPrep.com expands revenue streams and market reach.
- First location in NYC allows for delivery within a 250-mile radius.
- Diverse meal options including wraps, bowls, and dietary categories.
- 15% discount on first-time orders encourages consumer engagement.
- Plans to expand to additional locations throughout Q1 and Q2.
- None.
League City, Texas, Jan. 21, 2021 (GLOBE NEWSWIRE) -- Muscle Maker, Inc. (Nasdaq: GRIL) the parent company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, a fast-casual concept known for serving “healthier for you” meals, today announced the launch of www.MuscleMakerPrep.com. Starting today, customers can order ready-made “healthier for you” prepared meals shipped directly to their doorstep. The first location to launch this program is located in the Chelsea neighborhood of NYC allowing customers within 250 miles to order their ready-made meals. Additional sites are planned to come on-line throughout Q1 and Q2 increasing the company’s reach to consumers.
Muscle Maker’s strategy continues to focus on non-traditional locations and ways to reach consumers. The company believes the restaurant industry has changed. Being able to reach consumers through multiple touch points is critical to its strategy. Expanding in ready-made, prepared meal plans shipped directly to consumers doorsteps is a new way to get the company’s healthier products into the hands of consumers through contactless delivery and convenience. This new business line expands the company’s reach to consumers and includes brick-and-mortar locations, non-traditional locations such as military bases and universities, home delivery through ghost kitchens and now meal plans shipped via UPS direct to consumers. This model can work out of all existing locations, including ghost kitchens and will be offered to sell through franchise locations.
Late last year the company announced a partnership with Happy Meal Prep and has been working relentlessly to perfect their temperature-controlled boxes to ensure safe delivery of MMG’s “healthier for you” food options. Customers can now order ready-made, prepared meals with options including Wraps, Bowls, Pastas and Salads. There are specific dietary categories as well including Keto and Gluten Free. After a minimum order of five meals, customers can order any quantity they desire to meet their meal prep needs. Customers can opt in for texts or emails to keep up to date on the brand’s latest offerings.
Mike Roper, CEO of Muscle Maker Grill, commented, “MuscleMakerPrep.com not only creates an additional revenue stream for the company but allows for us to reach broader audiences and new market segments. This is an expansion of our strategy to get healthier food options to consumers via non-traditional locations and methods. As an expression of gratitude to our loyal customer base, for a limited time, the company will offer
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features all-natural chicken, grass fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit www.musclemakergrill.com.
Forward-Looking Statements
This press release may include “forward-looking statements” pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc does not undertake any duty to update any forward-looking statements except as may be required by law.
Contact:
Muscle Maker Grill Marketing:
marketing@musclemakergrill.com
Investor Relations:
IR@musclemakergrill.com
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