Southgate Homes Unveils New Design Studio for Luxury Buyers
Southgate Homes, a subsidiary of Green Brick Partners (NYSE: GRBK), has opened a new 3,000-square-foot Design Studio in Coppell, Texas, dedicated to luxury buyers. Located within the Southwestern Design Showroom, the studio showcases realistic room examples, premium materials, and extensive design options. Buyers can work with personal designers to customize their homes, exploring various finishes and materials in spaces like chef-inspired kitchens and signature baths. The studio aims to enhance the home buying experience by offering a curated selection of luxury design options in an immersive environment.
Southgate Homes, una filiale di Green Brick Partners (NYSE: GRBK), ha aperto un nuovo Design Studio di 3.000 piedi quadrati a Coppell, Texas, dedicato agli acquirenti di lusso. Situato all'interno del Southwestern Design Showroom, lo studio presenta esempi di stanze realistiche, materiali premium e un'ampia gamma di opzioni di design. Gli acquirenti possono lavorare con designer personali per personalizzare le loro case, esplorando diverse finiture e materiali in ambienti come cucine ispirate ai cuochi e bagni esclusivi. Lo studio ha l'obiettivo di migliorare l'esperienza di acquisto della casa offrendo una selezione curata di opzioni di design di lusso in un ambiente immersivo.
Southgate Homes, una subsidiaria de Green Brick Partners (NYSE: GRBK), ha inaugurado un nuevo Design Studio de 3,000 pies cuadrados en Coppell, Texas, dedicado a compradores de lujo. Ubicado dentro del Southwestern Design Showroom, el estudio exhibe ejemplos de habitaciones realistas, materiales premium y una extensa gama de opciones de diseño. Los compradores pueden trabajar con diseñadores personales para personalizar sus hogares, explorando diversos acabados y materiales en espacios como cocinas inspiradas en chefs y baños exclusivos. El estudio tiene como objetivo mejorar la experiencia de compra de viviendas ofreciendo una selección curada de opciones de diseño de lujo en un entorno inmersivo.
Southgate Homes는 Green Brick Partners (NYSE: GRBK)의 자회사로, 텍사스 코펠에 3,000평방피트 규모의 Design Studio를 새롭게 열었습니다. 이 스튜디오는 고급 구매자를 위해 설계되었습니다. Southwestern Design Showroom 내에 위치한 이 스튜디오는 실제 방 예제, 프리미엄 재료, 다양한 디자인 옵션을 보여줍니다. 구매자들은 개인 디자이너와 함께 협력하여 주택을 맞춤 설계할 수 있으며, 셰프 영감을 받은 주방과 시그너처 목욕 공간과 같은 다양한 마감재와 재료를 탐색할 수 있습니다. 이 스튜디오는 몰입형 환경에서 고급 디자인 옵션의 큐레이트된 선택을 제공하여 주택 구매 경험을 향상시키는 것을 목표로 하고 있습니다.
Southgate Homes, une filiale de Green Brick Partners (NYSE: GRBK), a ouvert un nouveau Design Studio de 3 000 pieds carrés à Coppell, au Texas, destiné aux acheteurs de luxe. Situé dans le Southwestern Design Showroom, le studio présente des exemples de pièces réalistes, des matériaux haut de gamme et un large éventail d'options de design. Les acheteurs peuvent travailler avec des designers personnels pour personnaliser leur maison, explorant divers finitions et matériaux dans des espaces tels que des cuisines inspirées par des chefs et des salles de bains signature. Le studio vise à améliorer l'expérience d'achat de la maison en offrant une sélection soigneusement choisie d'options de design de luxe dans un environnement immersif.
Southgate Homes, eine Tochtergesellschaft von Green Brick Partners (NYSE: GRBK), hat ein neues Design Studio mit einer Fläche von 3.000 Quadratfuß in Coppell, Texas, eröffnet, das sich an Käufer im Luxussegment richtet. Das Studio, das sich im Southwestern Design Showroom befindet, präsentiert realistische Raumbeispiele, hochwertige Materialien und umfangreiche Designoptionen. Käufer können mit persönlichen Designern zusammenarbeiten, um ihre Häuser individuell zu gestalten, und verschiedene Oberflächen und Materialien in Bereichen wie Küchen für Hobbyköche und luxuriösen Bädern erkunden. Das Studio zielt darauf ab, das Kauferlebnis zu verbessern, indem es eine kuratierte Auswahl an Luxusdesignoptionen in einem immersiven Umfeld bietet.
- Opening of new 3,000 sq ft luxury design studio enhances customer experience
- Strategic partnership with Southwestern Design Showroom expands market presence
- Investment in premium customer service infrastructure
- None.
Insights
The launch of a 3,000-square-foot design studio represents a strategic move to capture high-end market share but likely has minimal direct financial impact on
The timing aligns with the luxury housing market's resilience amid broader market challenges, indicating calculated positioning in a segment less sensitive to interest rate pressures. However, this represents an incremental operational enhancement rather than a material business catalyst.
Southgate Homes, known for its award-winning architecture and quality craftsmanship, created this new studio to elevate the home buying experience and allow buyers to immerse themselves in a world of endless design possibilities. From sophisticated finishes to premium materials, the studio offers an extensive selection of options and colors to inspire even the most discerning tastes.
"We are delighted to offer our luxury buyers an extraordinary Design Studio experience that reflects the unparalleled quality and artistry that Southgate Homes is known for," says Steve Schermerhorn, President at Southgate Homes. "Our goal is to help every buyer envision their perfect place to call home, and this design studio delivers that in a new, elevated way.”
Buyers can expect to walk through realistic examples of their favorite interior spaces, showcasing Southgate Homes' exceptional attention to detail and superior design aesthetic. In these rooms, homebuyers can imagine cooking in a chef-inspired gourmet kitchen, unwinding in a spacious living room perfect for entertaining, and experiencing ultimate indulgence in a Southgate Signature Bath.
The state-of-the-art design studio offers a curated and efficient experience. With the guidance of a dedicated personal designer, each buyer can discover their unique style and select from a vast array of premium finishes and design options.
The Southgate Design Studio is located within the Southwestern Design Showroom in
For a private viewing of the Southgate Homes Design Studio and to learn more about Southgate Homes communities, buyers should visit southgatehomes.com to schedule an appointment with a community sales manager.
About Southgate Homes | Southgate Homes is a trusted top luxury production homebuilder in
About Green Brick Partners, Inc. | Green Brick Partners, Inc. (NYSE: GRBK), the third largest homebuilder in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241030777792/en/
Southgate Homes Contact:
Shelly McCurdy
Director of Marketing
214-762-0497
smccurdy@cbjenihomes.com
Green Brick Partners Contact:
Benting Hu
Vice President of Finance
469-573-6755
IR@greenbrickpartners.com
Source: Green Brick Partners, Inc.
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