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MoneyLion Appoints Veteran Pinterest and Google Leader Jon Kaplan as Chief Revenue Officer

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MoneyLion (NYSE: ML) has appointed Jon Kaplan as its first Chief Revenue Officer (CRO). Kaplan, a tech veteran with experience at Pinterest and Google, will lead MoneyLion’s go-to-market strategy and expand its digital financial ecosystem. He aims to leverage data assets to create new revenue streams and enhance the company's market share. Kaplan previously served as CRO at Madhive and Pinterest, significantly increasing revenue at both companies. CEO Dee Choubey expressed confidence in Kaplan's ability to drive growth and innovation at MoneyLion.

Positive
  • Appointment of Jon Kaplan as the first Chief Revenue Officer, bringing extensive experience from Pinterest and Google.
  • Kaplan's proven track record of significant revenue growth, including increasing Pinterest's revenue from $100 million to over $2.5 billion.
  • Focus on expanding MoneyLion's digital financial ecosystem and market share.
  • Leveraging data assets to create new revenue opportunities.
Negative
  • None.

NEW YORK--(BUSINESS WIRE)-- MoneyLion (“MoneyLion”) (NYSE: ML), a financial technology ecosystem leader empowering everyone to make their best financial decisions, today announced the appointment of Jon Kaplan as the company's first Chief Revenue Officer (“CRO”). Kaplan brings a wealth of experience and a proven track record of driving growth and innovation at iconic technology companies, including Pinterest (NYSE: PINS) and Google (NASDAQ: GOOG).

In this role, Kaplan will lead MoneyLion’s go-to-market strategy, with a focus on expanding the market share of MoneyLion’s leading digital financial ecosystem. He will also leverage MoneyLion’s data assets to deliver new revenue opportunities and drive success for MoneyLion’s enterprise clients and retail customers alike.

“Bringing on Jon Kaplan, a tech industry veteran, as our new Chief Revenue Officer was an obvious choice,” said Dee Choubey, Co-Founder and Chief Executive Officer of MoneyLion. “Jon's impressive track record at Pinterest and Google showcases his ability to drive massive growth and innovation. His expertise will be crucial as we empower our users to make their best financial decisions and expand our market presence. We’re confident Jon will take our revenue and sales strategies to new heights as we build the first digital consumer finance ecosystem.”

Prior to joining MoneyLion, Kaplan served as CRO of multiple companies, most recently as the CRO of Madhive, a streaming television technology company backed by Goldman Sachs. Prior to Madhive, Kaplan was the CRO at Pinterest for six years, where he grew revenue from $100 million to over $2.5 billion. Before his time at Pinterest, Kaplan spent over 12 years at Google, where he led the Financial Services national sales team and later transitioned to Vice President of U.S. Sales and Operations, managing all of Google's advertising products, including Google search, display (GDN), programmatic (DoubleClick), video (YouTube), and mobile, driving billions in revenue.

“I am thrilled to join MoneyLion at such an exciting time in the company’s evolution,” said Kaplan. “The opportunity to help drive MoneyLion’s innovative approach to financial services, combined with the ability to work alongside such a talented team, made this an easy decision. MoneyLion has developed a one-of-a-kind ecosystem that seamlessly integrates their consumer capabilities with a robust enterprise platform. I am confident that together we can achieve remarkable results, expanding our market share, optimizing our sales strategies, and empowering consumers everywhere to feel confident in every financial decision they make.”

About MoneyLion
MoneyLion is a leader in financial technology powering the next generation of personalized products, content and marketplace technology, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action. In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience.

MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

For more information about MoneyLion, please visit www.moneylion.com. For information about Engine by MoneyLion for enterprise businesses, please visit www.engine.tech. For investor information and updates, visit investors.moneylion.com and follow @MoneyLionIR on X.

MoneyLion Communications

pr@moneylion.com

Source: MoneyLion

FAQ

Who is the new Chief Revenue Officer of MoneyLion?

Jon Kaplan has been appointed as the new Chief Revenue Officer of MoneyLion.

What is the stock symbol for MoneyLion?

The stock symbol for MoneyLion is ML.

What experience does Jon Kaplan bring to MoneyLion?

Jon Kaplan has extensive experience from Pinterest and Google, where he led significant revenue growth and innovation.

What are Jon Kaplan's previous roles before joining MoneyLion?

Jon Kaplan was the CRO at Madhive and Pinterest, and also served as Vice President of U.S. Sales and Operations at Google.

How did Jon Kaplan impact revenue at Pinterest?

Jon Kaplan grew Pinterest's revenue from $100 million to over $2.5 billion during his tenure as CRO.

What is MoneyLion's go-to-market strategy under Jon Kaplan?

Jon Kaplan will lead MoneyLion's go-to-market strategy, focusing on expanding its digital financial ecosystem and leveraging data assets for new revenue opportunities.

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