Gogo is unveiled as new brand for the unified Gogo Business Aviation and Satcom Direct companies
Gogo Business Aviation has unveiled its new brand identity following the acquisition of Satcom Direct. The unified company will simply be known as Gogo, combining the Gogo name with Satcom Direct's signature blue color. The rebranding reflects the company's mission to become the world's only multi-orbit, multi-band connectivity provider for business and military aviation customers.
Under the leadership of CEO Chris Moore, the company aims to provide seamless connectivity solutions for all aircraft sizes through a single source. The military/government division will maintain the SD Government brand, and the SD Data Center in Melbourne, FL will retain its name to preserve market familiarity. The new branding will be gradually implemented across all product platforms and marketing materials.
Gogo Business Aviation ha svelato la sua nuova identità di marca dopo l'acquisizione di Satcom Direct. L'azienda unificata sarà semplicemente conosciuta come Gogo, combinando il nome Gogo con il caratteristico colore blu di Satcom Direct. Il rebranding riflette la missione dell'azienda di diventare il fornitore di connettività multi-orbitale e multi-banda per i clienti dell'aviazione commerciale e militare in tutto il mondo.
Sotto la guida del CEO Chris Moore, l'azienda mira a fornire soluzioni di connettività senza soluzione di continuità per tutte le dimensioni degli aeromobili attraverso una singola fonte. La divisione militare/governativa manterrà il marchio SD Government, e il SD Data Center a Melbourne, FL, conserverà il suo nome per preservare la familiarità sul mercato. Il nuovo branding sarà implementato gradualmente su tutte le piattaforme di prodotto e nei materiali di marketing.
Gogo Business Aviation ha presentado su nueva identidad de marca tras la adquisición de Satcom Direct. La empresa unificada se conocerá simplemente como Gogo, combinando el nombre Gogo con el característico color azul de Satcom Direct. El cambio de marca refleja la misión de la empresa de convertirse en el único proveedor de conectividad multi-órbita y multi-banda para clientes de aviación comercial y militar en todo el mundo.
Bajo el liderazgo del CEO Chris Moore, la empresa tiene como objetivo proporcionar soluciones de conectividad sin interrupciones para todos los tamaños de aeronaves a través de una única fuente. La división militar/gubernamental mantendrá la marca SD Government, y el SD Data Center en Melbourne, FL, conservará su nombre para preservar la familiaridad en el mercado. La nueva marca se implementará gradualmente en todas las plataformas de productos y materiales de marketing.
Gogo Business Aviation는 Satcom Direct를 인수한 후 새로운 브랜드 아이덴티티를 공개했습니다. 통합된 회사는 단순히 Gogo로 알려지며, Gogo 이름과 Satcom Direct의 상징적인 파란색이 결합됩니다. 리브랜딩은 회사의 사명이 비즈니스 및 군용 항공 고객을 위한 세계 유일의 다중 궤도, 다중 대역 연결 제공자가 되는 것을 반영합니다.
CEO Chris Moore의 지도 아래, 회사는 모든 항공기 크기에 대해 단일 출처를 통해 원활한 연결 솔루션을 제공하는 것을 목표로 하고 있습니다. 군사/정부 부서는 SD Government 브랜드를 유지하며, 플로리다주 멜버른에 있는 SD 데이터 센터는 시장 친숙성을 유지하기 위해 이름을 그대로 유지합니다. 새로운 브랜드는 모든 제품 플랫폼과 마케팅 자료에 걸쳐 점진적으로 구현될 것입니다.
Gogo Business Aviation a dévoilé sa nouvelle identité de marque suite à l'acquisition de Satcom Direct. L'entreprise unifiée sera simplement connue sous le nom de Gogo, combinant le nom Gogo avec la couleur bleue emblématique de Satcom Direct. Le rebranding reflète la mission de l'entreprise de devenir le seul fournisseur de connectivité multi-orbitale et multi-bande pour les clients de l'aviation d'affaires et militaire dans le monde.
Sous la direction du PDG Chris Moore, l'entreprise vise à fournir des solutions de connectivité sans faille pour toutes les tailles d'aéronefs via une source unique. La division militaire/gouvernementale conservera la marque SD Government, et le SD Data Center à Melbourne, en Floride, conservera son nom pour préserver la familiarité sur le marché. La nouvelle marque sera progressivement mise en œuvre sur toutes les plateformes de produits et dans les supports marketing.
Gogo Business Aviation hat seine neue Markenidentität nach der Übernahme von Satcom Direct vorgestellt. Das vereinte Unternehmen wird einfach als Gogo bekannt sein und kombiniert den Namen Gogo mit der charakteristischen blauen Farbe von Satcom Direct. Das Rebranding spiegelt die Mission des Unternehmens wider, der weltweit einzige Anbieter von Multi-Orbit- und Multi-Band-Konnektivität für Geschäftsluftfahrt- und Militärkunden zu werden.
Unter der Leitung von CEO Chris Moore strebt das Unternehmen an, nahtlose Konnektivitätslösungen für alle Flugzeuggrößen über eine einzige Quelle bereitzustellen. Die Militär-/Regierungsabteilung wird die Marke SD Government beibehalten, und das SD Data Center in Melbourne, FL, wird seinen Namen behalten, um die Marktfamiliarität zu bewahren. Das neue Branding wird schrittweise über alle Produktplattformen und Marketingmaterialien umgesetzt.
- Strategic acquisition consolidates two major aviation connectivity providers
- Unified brand strengthens market position as single-source connectivity provider
- Maintains established brand recognition in military/government sectors
- None.
Insights
The strategic rebranding following Gogo's acquisition of Satcom Direct marks a pivotal transformation in the business aviation connectivity sector. This consolidation creates a uniquely positioned entity as the world's only multi-orbit, multi-band connectivity provider, significantly strengthening Gogo's competitive moat in the business aviation market.
The brand strategy reveals several key business implications:
- The unified brand approach, while maintaining specialized divisions (SD Government and SD Data Center), optimizes market presence while preserving valuable government and military contracts - a important revenue stream in the aviation connectivity sector.
- The consolidation streamlines the sales process by offering a "single source" solution, potentially reducing customer acquisition costs and improving operational efficiency. This is particularly valuable in the fragmented business aviation market where simplified vendor relationships are highly valued.
- The retention of both companies' brand elements (Gogo name and SD's blue color) suggests a careful approach to maintaining customer trust while modernizing the brand identity. This could help minimize customer churn during the transition period.
From an investor perspective, this rebranding signals the completion of initial integration phases and a clear strategic direction. The emphasis on being a comprehensive connectivity provider positions the company to capture a larger share of the growing business aviation connectivity market, particularly as demand for reliable, multi-band solutions increases with the proliferation of private and business aviation.
The decision to maintain separate branding for government/military divisions demonstrates strategic foresight in protecting high-value, stable revenue streams that often come with higher margins and longer contract terms. This segmentation could provide better revenue visibility and potentially command higher valuation multiples from investors.
BROOMFIELD, Colo., Feb. 20, 2025 (GLOBE NEWSWIRE) -- Following the acquisition of Satcom Direct by Gogo Business Aviation (NASDAQ: GOGO), the unified company’s CEO, Chris Moore, today announces that Gogo is the new brand identity for the connectivity giant. The newly crafted Gogo identity and logo capitalize on the strong brand heritage of both companies while simultaneously reflecting the expanded business.
The new identity blends the familiarity of the Gogo name with the Satcom Direct blue, known for inspiring trust and confidence. The modernized logo has been designed to reflect both the strength in the legacies that the organization brings to the sector and the forward-looking global strategic mission of Gogo: to be the world’s only multi-orbit, multi-band connectivity provider, delivering advanced, secure, and reliable inflight connectivity solutions for business and military aviation customers, from a single source.
“The new brand represents how we can provide a seamless connectivity offering to our customers wherever they fly. In an increasingly complex connectivity landscape, the brand reflects our contemporary approach to delivering a diverse portfolio of connectivity solutions to all sizes of aircraft from a single resource. For resilient connectivity, owners and operators can maximize years of experience and knowledge with one phone call to acquire, manage and support all their connectivity requirements,” explains Chris Moore, CEO, Gogo. “We chose to keep the Gogo name with its dynamic spirit, albeit without the Business Aviation tag, and we’ve mixed it with the familiar blue from SD. It is a simple but powerful representation of what we offer. It’s an important step and we know our clients will appreciate what it stands for as we enter an exciting new chapter going forward.”
To ensure transparency and reduce customer confusion, the military/government business division will retain the SD Government brand, as will the SD Data Center, located at the Melbourne, FL. facility, the former headquarters for Satcom Direct. “These are both Gogo group companies but have very specific markets that are familiar with these names, which is why we are choosing to maximize this familiarity,” adds Moore.
The new branding will be integrated across the product platforms, marketing and business collateral over the next few months. Effective immediately, the corporate identity will be showcased at industry events across the globe.
Photo Caption: Chris Moore, CEO Gogo, showcases new brand.
About Gogo
Gogo is the only multi-orbit, multi-band in-flight connectivity provider offering connectivity technology purpose-built for business and military/government aviation. Its industry-leading product portfolio offers best-in-class solutions for all aircraft types, from small to large and heavy jets and beyond.
The Gogo offering uniquely incorporates Air-to-Ground systems with high-speed satellite networks, to deliver consistent, global tip-to-tail connectivity through a sophisticated suite of software, hardware, and advanced infrastructure supported by a 24/7/365 in person customer support team.
Gogo consistently strives to set new standards for reliability, security and innovation and is shaping the future of inflight aviation to make it easier for every customer to stay connected beyond all expectations.
Media Contact - Gogo
Jane Stanbury – Arena Group
Jane@arenagroupassociates.com
+1 438 998 1668
+44 7803 296046
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FAQ
What is the new brand name after Gogo Business Aviation's acquisition of Satcom Direct?
Will Satcom Direct's government division change its name under the new Gogo brand?
What is Gogo's strategic mission after the Satcom Direct merger?
How will the Gogo rebranding affect the SD Data Center in Melbourne, FL?
