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Genius Brands International, Inc. Issues Shareholder Letter

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Genius Brands International (GNUS) announced a partnership with Archie Comic Publications to distribute the Stan Lee Universe, a venture aimed at creating a new multimedia franchise based on Stan Lee's works. Michael Uslan, an Oscar-winning producer known for the Batman franchise, has been appointed as Creative Director. The collaboration intends to leverage Archie Comics' extensive distribution network, aiming to replicate the success of Marvel. This initiative aligns with Genius Brands' strategy to enhance its children's entertainment offerings, which include Kartoon Channel! and Rainbow Rangers.

Positive
  • Partnership with Archie Comic Publications enhances distribution capabilities.
  • Appointment of Michael Uslan as Creative Director adds industry credibility and experience.
  • Strategic focus on building a franchise similar to Marvel could drive long-term growth.
Negative
  • None.

BEVERLY HILLS, Calif., July 15, 2020 (GLOBE NEWSWIRE) -- Genius Brands International, Inc. "Genius Brands" (GNUS), the global brand management company that creates and licenses multimedia entertainment content for children, released a letter to shareholders from Chairman & CEO Andy Heyward. The complete letter follows:

Dear Friends and Shareholders,
 
This morning, Genius Brands announced an agreement for Stan Lee Universe to be distributed by Archie Comic Publications, the #1 most widely distributed comic book company in the United States. Concurrently, we announced that Oscar winning producer (Batman), long-time Stan Lee friend and collaborator, Michael Uslan, has been appointed as Creative Director of the Stan Lee Universe brand, for comic books, motion pictures, and television.
 
Let me be clear. In Stan Lee Universe, we are building out the next MARVEL, based on the creations of the man who built the original Marvel… Stan Lee. We are doing so through the single most widely distributed comic book publisher, Archie Comics, and its visionary Publisher, Jon Goldwater, under the creative leadership of the most respected and accomplished authority in comic books today, Michael Uslan.
 
Michael Uslan and Stan Lee were lifelong friends and collaborators, Michael Uslan known for having developed the Batman franchise for film and having Executive Produced, all of the Batman films, starting with Tim Burton’s 1989 film, continuing through Christopher Nolan’s The Dark Knight Trilogy, Todd Phillips’ Joker, and the upcoming The Batman in 2021. He also served as Executive Producer of Warner Bros. The Lego Movie (2014) and The Lego Movie 2: The Second Part (2019).

Michael is recognized as the top guru of comic book culture. He has written and been an editor for Marvel, for Archie Comics, and for DC where he actually brought Stan Lee at one point to ‘re-imagine’ Batman, Superman, Wonder Woman, Aquaman, Justice League and Shazam for DC.

The Batman franchise under Michael’s vision and stewardship, with its associated merchandise, became a multi-billion dollar business.

Over the coming days, there will be more announcements, as we continue to build out the Stan Lee Universe team and will announce our film, television, consumer products, and retail roll-out strategy.

Today’s announcement is another building block in putting together the absolute ’Best in Class’ team of assets at Genius Brands, in kids and family entertainment, to drive value for our shareholders and bring positive and enriching entertainment to our audience.

The model for Stan Lee Universe will be no different than the model for Kartoon Channel!

  • Get the best content.
  • Get the best distribution.
  • Get the best people to execute.

Genius Brands now has 3 drivers of value:

KARTOON CHANNEL!

STAN LEE UNIVERSE

RAINBOW RANGERS

Amidst this ‘pyramid power’, we have a robust library with prideful products like Llama Llama, Warren Buffett’s Secret Millionaires Club, and a powerful PIPELINE which we will begin rolling out.
 
The team that has been assembled is the best.
They have been at the pinnacle of their profession, and their creations and achievements are well known in the children and family entertainment world. They know how to create value and will be doing just that for our shareholders.

Stay Tuned…

Good things coming!

Andy Heyward
Chairman & CEO
Genius Brands International, Inc.


(P.S. Including the upcoming Kartoon Channel! iOS app!!!)

Forward Looking Statements:
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation, our ability to generate revenue or achieve profitability; our ability to obtain additional financing on acceptable terms, if at all; our ability to repay our outstanding debt; the potential issuance of a significant number of shares to our convertible note holders which will dilute our equity holders; fluctuations in the results of our operations from period to period; general economic and financial conditions; our ability to anticipate changes in popular culture, media and movies, fashion and technology; competitive pressure from other distributors of content and within the retail market; our reliance on and relationships with third-party production and animation studios; our ability to market and advertise our products; our reliance on third-parties to promote our products; our ability to keep pace with technological advances; our ability to protect our intellectual property and those other risk factors set forth in the “Risk Factors” section of the Company’s most recent Annual Report on Form 10-K and in the Company's subsequent filings with the Securities and Exchange Commission (the "SEC"). Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

INVESTOR RELATIONS CONTACT:                                                                        
ir@gnusbrands.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/29cff56f-90f7-4017-9e22-920d4078c812


FAQ

What recent announcement did Genius Brands International (GNUS) make?

Genius Brands announced a partnership with Archie Comic Publications to distribute the Stan Lee Universe, aiming to create a multimedia franchise.

Who is the Creative Director appointed for the Stan Lee Universe?

Michael Uslan, an Oscar-winning producer known for his work on the Batman franchise, has been appointed as the Creative Director.

What is the significance of the partnership between Genius Brands and Archie Comics?

The partnership is significant as it enhances Genius Brands' distribution network and aims to replicate the success of major franchises like Marvel.

How does the Stan Lee Universe fit into Genius Brands' overall strategy?

The Stan Lee Universe is part of Genius Brands' strategy to expand its children's entertainment offerings and create valuable, engaging content.

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