Generac Unveils Next Generation PWRcell Energy Storage Products at RE+

Rhea-AI Summary

Generac Holdings (NYSE: GNRC) has unveiled its new PWRcell 2 Home Energy Storage System product series at RE+, featuring PWRcell 2 and PWRcell 2 MAX. These products offer enhanced power, reliability, and smarter integration across the energy ecosystem. Key features include:

- PWRcell 2: 18 kWh capacity, 10 kW max continuous power
- PWRcell 2 MAX: 11.5 kW max continuous power, higher efficiency
- Seamless integration with Generac generators and ecobee smart thermostats
- Ability to power homes and recharge during extended outages
- Native integration with ecobee for energy management and savings

PWRcell 2 will be available by the end of 2024, while PWRcell 2 MAX is set to debut in the second half of 2025. The products are part of Generac's expanding portfolio of residential energy technology solutions.

Positive

• Launch of new PWRcell 2 Home Energy Storage System product series with enhanced capabilities
• PWRcell 2 offers 18 kWh capacity and 10 kW max continuous power
• PWRcell 2 MAX features 11.5 kW max continuous power and higher efficiency
• Seamless integration with Generac generators and ecobee smart thermostats for improved energy management
• Expansion of Generac's residential energy technology solutions portfolio

Negative

• PWRcell 2 MAX won't be available until the second half of 2025, potentially missing near-term market opportunities

Insights

Energy Technology Analyst

Generac's launch of PWRcell 2 and PWRcell 2 MAX represents a significant leap in home energy storage technology. The 18 kWh capacity and 10-11.5 kW max continuous power are impressive specifications, positioning these products at the forefront of the market. The ability to start large loads like 5-ton A/C units during outages is a game-changer for residential energy resilience.

The integration with Generac generators and ecobee smart thermostats creates a comprehensive ecosystem, addressing the growing demand for smart home energy management. This holistic approach could give Generac a competitive edge in the rapidly evolving energy tech sector. However, the delayed launch of PWRcell 2 MAX until 2025 may allow competitors to catch up technologically.

While these products show promise, their success will depend on pricing, which wasn't disclosed and the evolving regulatory landscape for home energy storage systems.

Financial Analyst

This product launch could significantly impact Generac's market position in the growing home energy storage sector. The company's strategy to create an integrated ecosystem of energy products may drive cross-selling opportunities and increase customer loyalty, potentially boosting long-term revenue streams.

Investors should note the potential for increased R&D and marketing expenses in the short term as Generac rolls out these new products. However, if successful, this could lead to higher margins and market share gains in the medium to long term. The partnership with financing platforms like Mosaic and Palmetto's Lightreach could also accelerate adoption by making these systems more accessible to consumers.

While specific financial projections weren't provided, this move aligns with the growing trend towards residential energy independence and could position Generac well in a market expected to see substantial growth in the coming years.

New products offer smarter, more powerful and resilient solutions to enable more choice and control in the way people use sustainable energy sources

WAUKESHA, Wis., Sept. 10, 2024 /PRNewswire/ -- Generac Holdings (NYSE: GNRC), a leading global designer, manufacturer and provider of energy technology solutions and other power products, today announced the launch of its new PWRcell 2 Home Energy Storage System product series, featuring PWRcell 2 and PWRcell 2 MAX. These products give homeowners more power, reliability and smarter integration across their energy ecosystem.

PWRcell 2 delivers 18 kWh capacity in a single cabinet and 10 kW max continuous power, enough power to start virtually any single load in the home during an outage, including a 5-ton A/C unit. PWRcell 2 MAX will feature even more power at launch, with 11.5 kW max continuous power. It will also have the capability to start loads greater than 200A LRA, higher efficiency and a broader operating temperature range.

Both products are designed to integrate seamlessly with Generac's family of generator products, giving customers a smart, open ecosystem for greater resiliency and energy independence. In the event of a multi-day power outage, customers will have peace of mind with a paired PWRcell 2 and Generac brand generator*. If the PWRcell 2 battery reserves are low, the generator can power the home and recharge the battery simultaneously, keeping families comfortable during extended outages. 

PWRcell 2 and PWRcell 2 MAX enable seamless home energy management and feature native integration with ecobee smart thermostats* providing an in-home display where homeowners can monitor their storage system, helping them save on energy bills.

When paired with PWRcell 2 or PWRcell 2 MAX, the ecobee smart thermostat provides alert notifications and automatically adjusts temperature set points during outages, preserving stored energy and extending backup duration. PWRcell 2 will be available by the end of the year and PWRcell 2 MAX will debut in the second half of 2025.

"With rising energy costs and increasingly frequent power outages, home energy management is critical for our customers. With PWRcell 2 and PWRcell 2 MAX, we are enabling smarter, powered homes that deliver reliability and resilience while providing customers the ability to quickly respond to their changing energy needs," said Generac President, Energy Technology, Norm Taffe. "The products function both as standalone, next generation home energy storage systems and as part of a cohesive smart energy ecosystem that provides resiliency and greater savings on energy costs."

Generac continues to build a comprehensive ecosystem of residential energy technology solutions available today, including energy storage systems and energy management devices to provide homeowners greater control over increasing resilient, efficient, and sustainable energy sources. In addition to the new PWRcell 2 Home Energy Storage System products, and its line of generators, Generac's portfolio also includes its state-of-the-art L2 EV Charger, which began shipping in volume earlier this year.

PWRcell 2 and PWRcell 2 MAX are eligible for financing to qualifying customers through Mosaic and Palmetto's Lightreach financial products and will be made available on all the existing Lightreach integrated 3rd party platforms at launch, with several more financing platforms to follow.

*Sold separately

About Generac
Generac Holdings (NYSE:GNRC) is a leading energy technology company that provides backup and prime power products and energy storage systems for home and business applications, as well as energy monitoring and management devices and services, along with other power products. Founded in 1959, Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The Company has continued to expand its energy technology offerings in its mission to lead the evolution to more resilient, efficient, and sustainable energy solutions.

Media Contact: Jonathan Stern
Jonathan.Stern@Generac.com | (312) 402-7167

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SOURCE Generac Power Systems, Inc.

FAQ

What are the key features of Generac's new PWRcell 2 Home Energy Storage System?

Generac's PWRcell 2 offers 18 kWh capacity and 10 kW max continuous power, while PWRcell 2 MAX features 11.5 kW max continuous power. Both products integrate with Generac generators and ecobee smart thermostats for improved energy management and extended backup during outages.

When will Generac's PWRcell 2 and PWRcell 2 MAX be available for purchase?

Generac (GNRC) plans to make PWRcell 2 available by the end of 2024, while PWRcell 2 MAX is scheduled to debut in the second half of 2025.

How does Generac's PWRcell 2 integrate with other smart home devices?

PWRcell 2 features native integration with ecobee smart thermostats, providing an in-home display for monitoring the storage system, sending alert notifications, and automatically adjusting temperature settings during outages to conserve energy.

What financing options are available for Generac's new PWRcell 2 products?

Generac (GNRC) is offering financing for PWRcell 2 and PWRcell 2 MAX to qualifying customers through Mosaic and Palmetto's Lightreach financial products, with additional financing platforms to be added in the future.