GNC Drops New Beyond Raw® Iced Tea Lemonade Flavor to Power Summer Training Goals
GNC is launching a new limited-time pre-workout flavor, Iced Tea Lemonade, available exclusively at GNC. This new flavor is part of GNC's commitment to innovation in 2023, following the successful introduction of various flavors in its Beyond Raw and Total Lean product lines. GNC’s VP of Merchandising, Kevin Maloberti, highlighted the company's ongoing investment in science-backed brands to enhance customer experiences.
The Iced Tea Lemonade is designed for improved endurance and performance and rounds out the Beyond Raw LIT product offerings, which include popular flavors like Fruit Punch and Strawberry Lemonade. This new addition aims to assist consumers in achieving their summer fitness goals.
- Launch of Iced Tea Lemonade flavor enhances GNC's product portfolio.
- New flavor aligns with GNC's strategy of innovation and consumer engagement.
- Expansion of Beyond Raw LIT AF product line after several years.
- None.
The company's newest limited-time pre-workout flavor is now available exclusively at GNC
PITTSBURGH, April 26, 2023 /PRNewswire/ -- GNC is hammering home innovation in 2023. The company has already dropped incredible new flavors across its GNC AMP, Total Lean®, and Beyond Raw® brands this year and with the addition of new Iced Team Lemonade to the Beyond Raw lineup, things are just warming up. Available exclusively at GNC in time to help consumers reach summer training goals, Iced Tea Lemonade is a limited-time offer and available in both Beyond Raw LIT® and Beyond Raw LIT AF® pre-workouts. Designed to help consumers increase endurance, fight fatigue and improve performance, this new drop delivers all of this and a refreshingly bold flavor.
"With the launch of this new flavor in the Beyond Raw portfolio, we're continuing to invest in our science-backed brands to give consumers new, great-tasting flavors," said Kevin Maloberti, VP, Merchandising, GNC. "This drop is one of many coming to GNC this summer. We've got a lot of great product and brand innovations on the horizon and Iced Tea Lemonade is the tip of the iceberg."
Beyond Raw Iced Tea Lemonade is offered in a powder formulation to give consumers a refreshing spin on the products they already trust to boost training and fitness routines. It joins flavors including Fruit Punch, Gummy Worm, Icy Fireworks, Strawberry Lemonade, and Orange Mango. And with the introduction of Iced Tea Lemonade, GNC will expand the Beyond Raw LIT AF line for the first time in several years.
Want to try this new flavor in your workout regimen? Try a slushie powered by Beyond Raw LIT® and Beyond Raw LIT AF® pre-workouts available at GNC stores nationwide and online at GNC.com.
To learn more about GNC, please visit www.gnc.com.
About GNC
GNC is a leading global health and wellness brand that provides high-quality, science-based products and solutions consumers need to live mighty, live fit, and Live Well.
The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC's diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com.
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SOURCE GNC Holdings
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