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New Loyalty Program: GMO Research Inc. Launches Service Website -- “Z.com Engagement Lab”
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Positive)
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Rhea-AI Summary
GMO Research Inc. has launched the Z.com Engagement Lab, a new service to enhance marketing solutions in Asia. This loyalty program leverages an Engagement as a Service (EaaS) model to improve consumer commitment for membership-based businesses. Utilizing the ASIA Cloud Panel, which consists of approximately 50 million survey monitors, the service allows members to earn rewards through survey participation, fostering increased engagement and revenue. Shinichi Hosokawa, President of GMO Research, emphasizes the platform's role in enhancing connections between consumers and companies, aiming for significant contributions to marketing in Asia.
Positive
Launch of the Z.com Engagement Lab enhances the marketing capabilities of GMO Research.
Utilizes one of Asia's largest survey panels, enhancing data collection effectiveness.
Offers a unique loyalty program that can potentially increase customer engagement and revenue.
Negative
None.
TOKYO--(BUSINESS WIRE)--
GMO Research Inc. (TOKYO: 3695), a part of Japan'sGMO Internet Group, has launched a new service website -- "Z.comEngagement Lab", [URL: https://engagement.z.com/], aimed at providing marketing services in Asia.
Z.comEngagement Lab is an end-to-end loyalty solution powered by GMO Research, a leading audience engagement platform in Asia for over 20 years. (Graphic: Business Wire)
Z.comEngagement Lab offers businesses a unique loyalty program solution that is based on the concept of Engagement as a Service (EaaS) to improve consumer commitment, which is a challenge for many membership-based businesses.
Z.comEngagement Lab is a loyalty program operated by GMO Research, a leading marketing research company in Asia. For over 20 years, GMO Research has been providing online research services to support the marketing challenges of companies globally. The focus of the business is proposing new marketing solutions to enhance the relationships between companies and consumers.
We are able to conduct online research by utilising our ASIA Cloud Panel1, one of the largest panel2 networks in Asia, with approximately 50 million3 survey monitors from 170 partners across 16 Asian countries and regions.
Z.comEngagement Lab offers a new type of loyalty program service that can be provided by integrating a membership system with GMO Research's market research platform. This service operates by consumer members receiving enticing rewards through survey participations. Consumer members are at liberty to select the types of surveys they would like to complete from the list that GMO Research and the respective companies have agreed upon. This will increase customer engagement and revenue for membership-based businesses.
Benefits of Using Z.comEngagement Lab's API Solution:
1. Monetize API
Businesses are able to add a new source of income through the market research platform without incurring additional costs or hassle.
The more surveys are completed, the more incentives are given to members, thereby increasing the frequency of service use and visits by members.
If the membership system has a point usage service, members are able to increase their point usage by accumulating points earned by responding to the surveys.
2. Engagement API
Promotes member activation, improve engagement and retention rates through the distribution of survey questionnaires.
Activating members can enhance the results of marketing campaigns.
Discovery of new attributes (demographics and psychographics) of members can be achieved through surveys directed at members to enhance marketing initiatives.
Find potential customers that match a company’s products from the panel networks.
Shinichi Hosokawa, President of GMO Research, commented on the new service, saying: ‘As part of our mission to continue bringing new value to the marketing process in Asia, Z.comEngagement Lab is a new service that will play an important role in connecting consumers and society. We hope that more companies will use our market research platform, and we look forward to making a significant contribution to the future development of Asia.’
About GMO Research, Inc.
GMO Research is in the business of promoting new audience engagement platforms that redefine the relationship between companies and consumers. By utilising the ASIA Cloud Panel, a panel network capable of conducting Internet research with approximately 50 million consumers in 16 Asian markets, GMO Research proposes solutions to increase customer engagement in membership programs such as loyalty/rewards/mileage programs, and to develop and create better products and services.
1 ASIA Cloud Panel is a consumer panel that is specialised for the Asian regions in the GMO Research Cloud Panel Internet research services.
2 A panel is formed by a collection of monitors (an individual who has agreed to cooperate in a survey).
3 As of January 2023.
