Highly Anticipated Debut of New BetMGM Campaign Featuring Jamie Foxx Set for 2023 Professional Football Season
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Academy and GRAMMY Award Winner Takes Sports Betting Industry's Center Stage in Latest BetMGM Promotional Series
"Love and respect to my BetMGM family," said Foxx. "It means a lot to be rocking with such a great brand year after year. And you know we had a good time filming in Vegas!"
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The campaign opens with the "Doing it Live" spot in which Foxx plays the piano at the stunning NoMad Library within Park MGM while athletes from various sports make appearances touting BetMGM's live betting and entertainment experience.
Scheduled to air later this month, the second segment, "The Game," captures Foxx walking through Park MGM while checking out the wide array of available wagers on the BetMGM app. As he descends a staircase from the Dolby Live Theater at Park MGM, Foxx is engulfed by a cascading waterfall of sports images. He makes his way to a BetMGM-branded race car waiting for him at ARIA's valet as a nod to November's race along the Las Vegas Strip. Fellow BetMGM ambassador Wayne Gretzky makes a special cameo prior to Foxx driving off into the night.
Matt Prevost, BetMGM's Chief Revenue Officer, said, "Jamie Foxx is an integral part of the BetMGM story, putting us on the global stage of sports and entertainment. As we enter this dynamic partnership's fourth year, Jamie and the creative talents at 72andSunny took it to a new level showcasing our unique product and connectivity to MGM Resorts' iconic
Geno Burmester, Creative Director at 72andSunny, added, "We wanted to kick things off with a bang this year and give our ads the same feel of action and adrenaline you get from using the BetMGM app. We were fortunate to get the opportunity to work with Jamie who brought it in a way only Jamie Foxx can. And a big thanks to our director, Wayne McClammy, who elevated everything to feel larger than life with the quintessential Vegas heritage of MGM Resorts."
The spots conclude by highlighting this season's BetMGM enhanced offer – the opportunity for new customers to wager up to
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BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the SEC. Forward-looking statements are based on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, statements regarding the future results of BetMGM. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout
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SOURCE BetMGM
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