Zip Announces Partnership with GameStop
GameStop (NYSE: GME) has announced a strategic partnership with Zip Co. (ASX: ZIP), making Zip their primary pay-in-installments service for both online and in-store customers in the United States. This collaboration integrates Zip's Buy Now, Pay Later (BNPL) solution across GameStop's retail network.
Zip, with 6.3 million active customers and 81.9K merchants across the U.S., Australia, and New Zealand, will provide flexible payment options to GameStop's customer base. The partnership is particularly significant as nearly 84% of Zip's U.S. customers already shop for gaming and accessories at GameStop, with many making repeat purchases.
This integration aims to enhance GameStop's payment flexibility while potentially expanding their customer base through Zip's inclusive credit assessment approach, which serves customers traditionally underserved by conventional financial institutions.
GameStop (NYSE: GME) ha annunciato una partnership strategica con Zip Co. (ASX: ZIP), rendendo Zip il loro principale servizio di pagamento a rate per i clienti online e in negozio negli Stati Uniti. Questa collaborazione integra la soluzione Buy Now, Pay Later (BNPL) di Zip nella rete di vendita al dettaglio di GameStop.
Zip, con 6,3 milioni di clienti attivi e 81,9K commercianti negli Stati Uniti, in Australia e Nuova Zelanda, fornirà opzioni di pagamento flessibili alla clientela di GameStop. La partnership è particolarmente significativa poiché quasi l'84% dei clienti di Zip negli Stati Uniti acquista già giochi e accessori da GameStop, con molti che effettuano acquisti ripetuti.
Questa integrazione mira a migliorare la flessibilità dei pagamenti di GameStop, espandendo potenzialmente la loro base di clienti attraverso l'approccio inclusivo di valutazione del credito di Zip, che serve clienti tradizionalmente trascurati dalle istituzioni finanziarie convenzionali.
GameStop (NYSE: GME) ha anunciado una asociación estratégica con Zip Co. (ASX: ZIP), convirtiendo a Zip en su principal servicio de pago a plazos para clientes en línea y en tienda en los Estados Unidos. Esta colaboración integra la solución de Compra Ahora, Paga Después (BNPL) de Zip en la red de venta al por menor de GameStop.
Zip, con 6.3 millones de clientes activos y 81.9K comerciantes en EE. UU., Australia y Nueva Zelanda, proporcionará opciones de pago flexibles a la base de clientes de GameStop. La asociación es particularmente significativa ya que casi el 84% de los clientes de Zip en EE. UU. ya compran videojuegos y accesorios en GameStop, con muchos realizando compras repetidas.
Esta integración tiene como objetivo mejorar la flexibilidad de pago de GameStop, al tiempo que expande potencialmente su base de clientes a través del enfoque inclusivo de evaluación de crédito de Zip, que atiende a clientes tradicionalmente desatendidos por las instituciones financieras convencionales.
GameStop (NYSE: GME)는 Zip Co. (ASX: ZIP)와 전략적 파트너십을 발표하며, Zip을 미국 내 온라인 및 오프라인 고객을 위한 주요 분할 결제 서비스로 지정했습니다. 이 협력은 Zip의 지금 구매하고 나중에 지불하는(BNPL) 솔루션을 GameStop의 소매 네트워크에 통합합니다.
Zip은 미국, 호주 및 뉴질랜드에서 630만 명의 활성 고객과 81,900명의 상인을 보유하고 있으며, GameStop의 고객층에 유연한 결제 옵션을 제공할 것입니다. 이 파트너십은 Zip의 미국 고객 중 거의 84%가 이미 GameStop에서 게임 및 액세서리를 구매하고 있으며, 많은 고객이 반복 구매를 하고 있다는 점에서 특히 중요합니다.
이 통합은 GameStop의 결제 유연성을 향상시키는 것을 목표로 하며, Zip의 포괄적인 신용 평가 접근 방식을 통해 전통적으로 금융 기관에 의해 소외된 고객을 대상으로 고객 기반을 확장할 가능성이 있습니다.
GameStop (NYSE: GME) a annoncé un partenariat stratégique avec Zip Co. (ASX: ZIP), faisant de Zip leur principal service de paiement en plusieurs fois pour les clients en ligne et en magasin aux États-Unis. Cette collaboration intègre la solution Buy Now, Pay Later (BNPL) de Zip dans le réseau de vente au détail de GameStop.
Zip, avec 6,3 millions de clients actifs et 81,9K commerçants aux États-Unis, en Australie et en Nouvelle-Zélande, proposera des options de paiement flexibles à la clientèle de GameStop. Le partenariat est particulièrement significatif car près de 84% des clients de Zip aux États-Unis achètent déjà des jeux et des accessoires chez GameStop, beaucoup effectuant des achats répétés.
Cette intégration vise à améliorer la flexibilité de paiement de GameStop tout en élargissant potentiellement leur base de clients grâce à l'approche inclusive d'évaluation du crédit de Zip, qui sert des clients traditionnellement sous-servis par les institutions financières conventionnelles.
GameStop (NYSE: GME) hat eine strategische Partnerschaft mit Zip Co. (ASX: ZIP) angekündigt, die Zip zu ihrem Hauptdienst für Ratenzahlungen sowohl für Online- als auch für Filialkunden in den Vereinigten Staaten macht. Diese Zusammenarbeit integriert Zips Buy Now, Pay Later (BNPL)-Lösung in das Einzelhandelsnetzwerk von GameStop.
Zip, mit 6,3 Millionen aktiven Kunden und 81,9K Händlern in den USA, Australien und Neuseeland, wird GameStops Kundenstamm flexible Zahlungsoptionen bieten. Die Partnerschaft ist besonders bedeutend, da fast 84% der Zip-Kunden in den USA bereits bei GameStop Spiele und Zubehör einkaufen, wobei viele wiederholt Käufe tätigen.
Diese Integration zielt darauf ab, die Zahlungsflexibilität von GameStop zu verbessern und potenziell ihre Kundenbasis durch Zips integrativen Ansatz zur Kreditbewertung zu erweitern, der Kunden bedient, die traditionell von herkömmlichen Finanzinstituten unterversorgt sind.
- Partnership expands payment options and potential customer base
- 84% of Zip's U.S. customers already shop at GameStop
- Access to 6.3M active Zip customers
- Potential increase in customer retention through repeat purchases
- Additional credit risk exposure through BNPL services
- Potential transaction fees impact on margins
Insights
GameStop's new partnership with Zip as its primary Buy Now, Pay Later (BNPL) provider represents a strategic move to enhance customer purchasing options across both online and physical retail channels. This integration addresses the growing consumer preference for installment payment solutions in gaming purchases, which has become a mainstream payment option in retail.
The partnership carries strategic value for GameStop by potentially expanding its customer base through Zip's 6.3 million active users. More significantly, the deal leverages existing customer overlap - with 84% of Zip's U.S. customers already shopping at GameStop. This high affinity suggests the partnership is targeting proven customer behavior rather than speculative market development.
For GameStop, which operates in the $100 billion gaming industry, the BNPL integration may help address average transaction value challenges in a traditionally high-ticket sector. Gaming hardware and new title releases often come with substantial price points that can benefit from installment options, potentially reducing cart abandonment and boosting conversion rates.
This move aligns with retail industry trends where merchants are expanding payment ecosystems to reduce friction in the purchasing process. For GameStop, which has been working to revitalize its retail operations, diversified payment options represent a practical enhancement to its core business model without requiring substantial operational changes.
GameStop's partnership with Zip represents a calculated enhancement to its omnichannel strategy by integrating modern financial technology into both its physical and digital storefronts. This BNPL implementation addresses the critical need for payment flexibility in gaming retail, where purchases often come in cycles tied to major game releases and console launches.
What makes this implementation particularly noteworthy is the cross-channel availability - both online and in-store - creating payment consistency across GameStop's retail ecosystem. This omnichannel approach aligns with contemporary retail best practices where consistent customer experiences between digital and physical touchpoints drive higher engagement and loyalty.
Zip's unique algorithm that "welcomes a broader demographic to access credit" could potentially expand GameStop's market reach beyond traditional gaming demographics. This financial inclusivity aspect may open doors to customers previously underserved by conventional credit options, particularly younger gamers without established credit histories or those looking to manage cash flow while making gaming purchases.
The timing is particularly strategic as BNPL services have evolved from niche offerings to mainstream payment options. For GameStop, this partnership represents a relatively low-investment approach to modernizing its payment infrastructure while potentially increasing average order values through reduced price sensitivity when purchases are spread across installments.
GameStop Customers Can Now Use Short-Term Installments Payment Provider Zip for Purchases
With 6.3 million active customers and 81.9K merchants1 across the
Paying in installments has firmly established itself as a mainstream payment option, and Zip’s innovative and inclusive approach is revolutionizing access to the retail economy. Its unique algorithm welcomes a broader demographic to access credit, which not only introduces a new segment of customers to brands but also helps to address the needs of those long underserved by traditional financial institutions.
“We are so pleased to become the primary Buy Now, Pay Later partner of GameStop, a business that has been at the forefront of offering shoppers an array of customer-first options for gaming purchases, from payment options to trade-in policies,” said Joe Heck, Zip
To learn more about the benefits of Zip, and how your business can work with Zip and offer it as a payment option, please visit: www.zip.co.
About Zip
ASX-listed Zip Co Limited (ACN 139 546 428) (ASX: ZIP) is a digital financial services company, offering innovative and people-centered products. Operating in two core markets -
Founded in
For more information, visit: www.zip.co. US loans through the Zip app and Zip Checkout are originated by WebBank, except for Zip-originated loans in CO, NV, MA, and MD.
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1 As at Q2 FY25.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250303039043/en/
Press Contact
Zip Co.
zip@moxiegrouppr.com
Source: Zip
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