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Esports Entertainment Group Signs Agreement with the Philadelphia Union to be their Official Esports Tournament Provider

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Esports Entertainment Group (NasdaqCM: GMBL, GMBLW) has partnered with Philadelphia Union, a Major League Soccer team, to become their official esports tournament provider. This agreement will allow the company to host tournaments on its Esports Gaming League platform, enhancing fan engagement through esports. Tournament prizes will be provided by Philadelphia Union, including team merchandise. The partnership highlights the growing intersection of traditional sports and esports, showcasing Esports Entertainment's leadership in delivering tournament solutions in this expanding market.

Positive
  • Partnership with Philadelphia Union enhances visibility in traditional sports.
  • Hosting tournaments on the Esports Gaming League platform increases fan engagement.
  • Tournament prizes provided by Philadelphia Union include merchandise, enriching the experience.
Negative
  • None.

NEWARK, N.J., Oct. 30, 2020 (GLOBE NEWSWIRE) -- Esports Entertainment Group, Inc. (NasdaqCM: GMBL, GMBLW) (or the “Company”), a licensed online gambling company with a focus on esports wagering and 18+ gaming, and the Philadelphia Union, Philadelphia’s Major League Soccer team, today announced that they have entered into an agreement to become the official esports tournament provider for the Union.

"We’re excited to further extend our reach into Major League Soccer through our partnership with the Philadelphia Union,” commented Grant Johnson, CEO of Esports Entertainment Group. “Traditional sports teams continue to incorporate esports into their programs, and we are quickly becoming the go-to provider for tournament solutions for this highly attractive market segment.”

Under the terms of the agreement, the Company will host tournaments for the Philadelphia Union on its Esports Gaming League (“EGL”) platform, providing new ways for the team to engage its fans while demonstrating the crossover appeal of esports to traditional sports fans and organizations. Tournament prizes will be provided by Philadelphia Union and include team merchandise and one-of-a-kind experiences.

“Our team and Major League Soccer have been at the forefront of incorporating esports as a way to connect and further engage our fanbase,” said Jean-Paul Dardenne, Philadelphia Union Senior Vice President of Corporate Partnerships. “With this partnership, we are excited to continue to build on our success in esports and to provide another way for fans to connect to the team they love.”

“This is another great opportunity to promote esports and sports wagering while showcasing our brand to a large and engaged audience,” commented Magnus Leppäniemi, EVP Esports at EEG. “The rapidly growing interest in esports from the traditional sports community has been exciting development, and we look forward to providing these teams with best-in-class solutions, fortifying our leadership position in the market.”

EGL enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.

About Philadelphia Union

The Philadelphia Union is an innovative, forward-thinking professional soccer club competing in Major League Soccer (MLS) and one of Philadelphia’s five major league sports teams. Driven by unprecedented fan support, MLS awarded the Philadelphia expansion franchise rights to Jay Sugarman in 2008 and the Union kicked off its inaugural season in 2010. The club has reached the finals of the Lamar Hunt U.S. Open Cup in 2014, 2015 and 2018, and has appeared in the MLS Cup Playoffs in 2011, 2016, 2018 and 2019.

The Philadelphia Union is part of parent company Keystone Sports and Entertainment LLC, which also operates USL Championship side Philadelphia Union II, the Philadelphia Union Academy, Philadelphia Union Foundation and Philadelphia Union Youth Programs. With a commitment to developing talent from the Delaware Valley, the Union has signed nine local players from their academy to a first team contract.

The Union play at Subaru Park in Chester, PA on the banks of the Delaware River. The custom-built stadium is part of the Union’s unique waterfront campus, featuring a historic power plant rebuilt into a 400,000 sq. ft. creative office building, a state-of-the-art Training Complex, over 7 acres of professional-grade practice pitches and multiple onsite parking fields. For more information about the Philadelphia Union, visit www.philadelphiaunion.com and follow @PhilaUnion on Twitter or Instagram.

About Esports Entertainment Group

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers fixed odds wagering, fantasy and pools on various esports events in a licensed, regulated and secure platform at vie.gg and owns and operates online sports book, SportNation.bet. In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multiplayer mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds a license to conduct online gambling and 18+ gaming on a global basis in the UK, Ireland, Malta and Curacao. The Company maintains offices in New Jersey, the UK and Malta. For more information visit www.esportsentertainmentgroup.com.

FORWARD-LOOKING STATEMENTS

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:

U.S. Investor Relations 
RedChip Companies, Inc.
Dave Gentry
407-491-4498
dave@redchip.com

Media & Investor Relations Inquiries
Jeff@esportsentertainmentgroup.com

FAQ

What agreement did Esports Entertainment Group enter with Philadelphia Union?

Esports Entertainment Group has become the official esports tournament provider for Philadelphia Union.

How will the partnership with Philadelphia Union benefit Esports Entertainment Group?

The partnership will enable Esports Entertainment to host tournaments, thereby increasing fan engagement and visibility in the traditional sports market.

What is included in the tournament prizes for the Philadelphia Union esports events?

Tournament prizes will include team merchandise and unique fan experiences, provided by Philadelphia Union.

What platform will Esports Entertainment use for the tournaments?

Esports Entertainment will host the tournaments on its Esports Gaming League (EGL) platform.

How does this partnership reflect trends in sports and esports?

This partnership illustrates the increasing integration of esports into traditional sports, attracting diverse fanbases.

ESPORTS ENTMNT GRP INC

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