General Motors Aims to Transform the Auto Insurance Industry with OnStar Insurance

Rhea-AI Summary

General Motors has launched OnStar Insurance Services, aiming to enhance customer safety and experience in vehicle insurance. The agency will provide exclusive coverage leveraging GM's automotive expertise, offering personalized, secure, and fair policies. Initially available to GM employees in Arizona, it will expand to the general public in early 2021. OnStar Insurance incentivizes safe driving habits with potential discounts, integrating OnStar's technology for responsive services in emergencies.

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• Launch of OnStar Insurance Services aiming to transform vehicle insurance.
• Exclusive coverage leveraging GM's knowledge of its vehicles.
• Initial offering to GM employees with plans for public expansion in early 2021.
• Discounts for safe driving habits incentivized through the insurance program.

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• None.

DETROIT, Nov. 18, 2020 /PRNewswire/ -- For more than 20 years, General Motors' OnStar brand has empowered customers to drive with confidence, offering services that provide added peace of mind on the road. GM announced today it will take its relentless focus on safety and delivering a world-class customer experience one step further with OnStar Insurance. GM's new insurance agency, OnStar Insurance Services, will be the exclusive agent for OnStar Insurance.

A vehicle is one of the most significant purchases a person will make during their lifetime. OnStar Insurance Services intends to leverage its unique understanding of the vehicles GM produces to offer a secure, fair, personalized and easy-to-use digital insurance experience for drivers.

"OnStar Insurance will promote safety, security and peace of mind," said Andrew Rose, president of OnStar Insurance Services. "We aim to be an industry leader, offering insurance in an innovative way. GM customers who have subscribed to OnStar and connected services will be eligible to receive discounts, while also receiving fully-integrated services from OnStar Insurance Services."

Over the next few years, OnStar Insurance Services plans to develop a digital insurance experience that is:

SECURE
OnStar Insurance Services envisions a world where customers can drive with added confidence knowing they are protecting themselves, their passengers and their vehicles whenever the unexpected happens. In the future, if an accident occurs, OnStar Insurance policyholders who have an OnStar Safety & Security plan will have added peace of mind knowing that Automatic Crash Response¹ can notify an OnStar Emergency-certified Advisor² who can send for help.

FAIR
OnStar Insurance Services is working with its insurance carrier partners to offer insurance that takes biased judgement out of insurance shopping by focusing on factors within the customer's control: individual vehicle usage and rewarding smart driving habits that benefit road safety.

PERSONALIZED
OnStar Insurance Services plans to provide customers with personalized vehicle care and promote safer driving habits. With advanced technology and data-backed analyses of driving behavior, OnStar Insurance Services plans to build on the learnings of the OnStar Smart Driver feature to provide proactive recommendations for smarter driving habits so customers can drive more safely and potentially earn discounts.

EASY TO USE
OnStar Insurance Services seeks to create a centralized location for customers' automotive insurance needs. In the coming years, OnStar will work to provide customers with a seamless insurance shopping experience. With OnStar Insurance Services, convenient online support will be available, and OnStar Insurance Services' agents will stand ready to help customers with insurance needs.

Starting with Arizona residents, OnStar Insurance Services will initially offer OnStar Insurance to GM employees in Q4 2020, expanding to additional customers, including the general public, in early 2021. 

Learn more at http://www.OnStarInsurance.com.

¹ OnStar plan, working electrical system, cell reception and GPS signal required. OnStar links to emergency services. Not all vehicles may transmit all crash data. See onstar.com for details and limitations.
² Certified by the International Academies of Emergency Dispatch. 

General Motors (NYSE:GM) is a global company committed to delivering safer, better and more sustainable ways for people to get around. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Holden, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.

Insurance policies sold through OnStar Insurance Services Inc. ("OnStar Insurance Services") are underwritten and issued by member companies of American Family Mutual Insurance Company, S.I. (collectively, "Insurers"). Insurers are not affiliated with OnStar Insurance Services or its affiliates. Insurance policy prices, coverages, features, terms, benefits, exclusions, limitations, and discounts vary among these Insurers and are subject to qualifications. Privacy policies also vary. OnStar Insurance Services, Inc. assumes no responsibility for any claims and makes no representations regarding the terms and conditions of any policies issued by the Insurers. The Insurers are solely responsible for any claims, and coverage is subject to policy terms and conditions.

All products quoted and sold through OnStar Insurance Services, Inc. OnStar Insurance Services, Inc. is a licensed agency domiciled in Arizona and has its principal place of business at 100 Renaissance Center, Detroit, MI 48243. Arizona Agency No. 3001046160. OnStar and the OnStar Logo are service marks of OnStar LLC, used under license.

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SOURCE General Motors Co.

FAQ

What is OnStar Insurance Services by GM?

OnStar Insurance Services is GM's new insurance agency that provides personalized and secure vehicle insurance, leveraging GM's expertise.

When will GM's OnStar Insurance be available to the public?

OnStar Insurance will be available to the general public in early 2021 after an initial offering to GM employees in Q4 2020.

What benefits does OnStar Insurance offer?

OnStar Insurance offers potential discounts for safe driving habits and integrates OnStar technology for emergency services.

Where is OnStar Insurance Services launching first?

OnStar Insurance Services will first launch in Arizona for GM employees.

How does OnStar Insurance ensure fairness in policy pricing?

OnStar Insurance focuses on factors within the customer's control, such as vehicle usage and driving habits, to eliminate biased judgment in insurance shopping.