Samsung Galaxy S24 Ultra Creates New Standards of Durability and Visual Clarity with Corning® Gorilla® Armor
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Insights
The introduction of Corning's Gorilla Armor as the chosen cover material for the Samsung Galaxy S24 Ultra signifies a strategic move in the competitive smartphone market. This innovation is likely to enhance the brand's value proposition by offering consumers a product with superior durability and visual clarity. The emphasis on reduced reflection and heightened scratch resistance is a response to consumer demand for more robust devices. This partnership could potentially lead to increased market share for both Corning and Samsung, as the unique selling point of enhanced durability could sway customer purchase decisions in a market that is saturated with alternatives.
From an investment perspective, the market may react positively to this announcement, considering the potential for increased sales volumes driven by consumer interest in the new technology. It is also worth noting the sustainability angle, with Gorilla Armor containing recycled content, which aligns with growing consumer and investor interest in environmentally responsible products. This could further bolster the reputation of both companies and support their stock prices.
The development of Gorilla Armor represents a significant advancement in materials engineering, particularly in the field of aluminosilicate glass. The reported 75% reduction in reflection and four times greater scratch resistance compared to competitive aluminosilicate glasses is indicative of a substantial improvement in the material's properties. This level of innovation is not trivial; it requires extensive R&D and understanding of material science. The incorporation of recycled content also reflects a commitment to sustainable materials engineering, which could set a new standard within the industry.
For the broader industry, Corning's breakthrough could serve as a catalyst for further innovation in materials used in consumer electronics. Competitors may need to invest in similar R&D efforts to keep pace, potentially leading to a wave of innovation in the sector. The long-term implications for the materials industry could include a shift towards more sustainable practices and the development of even more advanced materials.
The announcement of the partnership between Corning and Samsung is likely to have an immediate impact on Corning's financial performance, particularly if the new Gorilla Armor glass leads to a competitive advantage in the market. Investors should monitor Corning's future financial statements for increased revenue from this partnership, as well as potential increases in R&D expenditure that may have been necessary to develop this new product. The costs associated with the development and marketing of Gorilla Armor will be key factors in determining the long-term financial success of this innovation.
Additionally, investors should consider the impact on Samsung's financials. The use of Gorilla Armor could potentially allow Samsung to command a premium price for the Galaxy S24 Ultra, which may improve profit margins. The financial performance of both companies could also be influenced by the market's reception of the new product and the potential for increased brand loyalty due to the enhanced features of the glass.
Corning® Gorilla® Armor is the most scratch resistant, optically advanced Gorilla® Glass yet, enabling unprecedented durability and a maximized visual experience on Samsung’s latest flagship smartphone
Corning, N.Y., Jan. 17, 2024 (GLOBE NEWSWIRE) -- Corning Incorporated (NYSE: GLW) and Samsung Electronics Co., Ltd. today announced that Samsung’s Galaxy S24 Ultra devices will feature Corning’s new Corning® Gorilla® Armor cover material. Gorilla Armor offers an unparalleled combination of durability and visual clarity, delivering a richer display in sunlight and greater protection against damage caused by daily wear.
“Corning’s Gorilla® Glass, together with the Galaxy S series, have driven innovation and made significant progress towards achieving greater durability,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team, Mobile eXperience Business at Samsung Electronics. “This partnership has made it possible for people to use our products with confidence and peace of mind.”
Corning® Gorilla® Armor is a different kind of smartphone cover material. Compared to a typical glass surface, Corning Gorilla Armor reduces reflection by up to
Corning’s new cover material optimizes durability on the Galaxy S24 Ultra. In Corning lab tests, Gorilla Armor demonstrated superior durability when compared against competitive aluminosilicate cover glasses.2 To measure its exceptional scratch resistance, Corning created a new lab test – the “Scratch Bot” – to replicate micro scratches caused by day-to-day wear. On this rigorous test, Gorilla Armor showed no visible scratches and demonstrated over four times more scratch resistance than competitive aluminosilicate cover glasses.
Gorilla Armor contains an average of
“Gorilla Armor brings Corning’s research and engineering prowess together with Samsung’s consumer-centric design and focus on user experience,” said David Velasquez, vice president and general manager, Corning® Gorilla® Glass. “This latest innovation simultaneously addresses both the need for durability and the increasing need for better optics – bringing the mobile phone experience of the future into the present.”
The launch of Galaxy S24 Ultra phones with Gorilla Armor follows a celebratory year for Corning and Samsung. Last year marked 50 years of industry-leading partnership for the companies. Corning and Samsung first partnered in 1973 to make televisions more accessible to consumers in Korea.
This same spirit of collaboration has been carried through half a century. Corning® Gorilla® Glass has been featured on countless Samsung devices, from some of the earliest Galaxy smartphones to the most recent, including the Galaxy S23 Series, Galaxy Z Fold5, and Galaxy Z Flip5, which all use Corning® Gorilla® Glass Victus® 2. The launch of Galaxy S24 Ultra devices with Gorilla Armor continues this longstanding relationship dedicated to creating world-class innovations vital to the mobile consumer electronics industry.
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For a complete listing of risks and other factors, please reference the risk factors and forward-looking statements described in our annual reports on Form 10-K and quarterly reports on Form 10-Q.
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About Corning Incorporated
Corning (www.corning.com) is one of the world's leading innovators in materials science, with a 170-year track record of life-changing inventions. Corning applies its unparalleled expertise in glass science, ceramic science, and optical physics along with its deep manufacturing and engineering capabilities to develop category-defining products that transform industries and enhance people's lives. Corning succeeds through sustained investment in RD&E, a unique combination of material and process innovation, and deep, trust-based relationships with customers who are global leaders in their industries. Corning's capabilities are versatile and synergistic, which allows the company to evolve to meet changing market needs, while also helping its customers capture new opportunities in dynamic industries. Today, Corning's markets include optical communications, mobile consumer electronics, display, automotive, solar, semiconductors, and life sciences.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
Media Relations Contacts:
Megan Whittemore
(202) 661-4171
whittemom@corning.com
Jamie Post
(607) 974-4843
postjl@corning.com
Investor Relations Contact:
Ann H.S. Nicholson
(607) 974-6716
nicholsoas@corning.com
1 Performance claims for Corning® Gorilla® Armor are based on Corning's internal lab testing. Actual performance may vary.
2 Performance claims for Corning® Gorilla® Armor are based on Corning's internal lab testing. Actual performance may vary.
3 Pre-consumer recycled content as defined by UL Solutions is material that has never reached the end user, having been diverted from the waste stream during a manufacturing process.
FAQ
What is the new Corning® Gorilla® Armor cover material featured in Samsung’s Galaxy S24 Ultra devices?
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How does Corning® Gorilla® Armor compare to competitive aluminosilicate cover glasses in terms of scratch resistance?
What is the average pre-consumer recycled content in Gorilla Armor?
What is the significance of the partnership between Corning Incorporated and Samsung Electronics Co., Ltd.?
