Qiddiya and leading tech company Globant agree a landmark partnership to make Saudi Arabia's Qiddiya City one of the world's most immersive entertainment hubs
Rhea-AI Summary
Globant (NYSE: GLOB) and Qiddiya Investment Company (QIC) have announced a strategic partnership to develop the Qiddiya 'PLAY LIFE Connected Experience', a digital ecosystem for Saudi Arabia's Qiddiya City entertainment hub. The system will utilize artificial intelligence, data analytics, and cloud technology to create a personalized interface for visitors to book events, manage itineraries, and receive real-time updates. The partnership aims to transform Qiddiya City into one of the world's most immersive entertainment destinations, while also supporting local talent development in line with Saudi Vision 2030.
Positive
- Strategic expansion into the MENA region, one of the world's fastest-growing digital innovation markets
- Significant partnership for digital transformation of a major entertainment destination
- Opportunity to establish leadership in smart city development and digital ecosystems
- Project aligns with Saudi Vision 2030, providing long-term growth potential
Negative
- None.
News Market Reaction
On the day this news was published, GLOB gained 0.90%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
• Qiddiya Investment Company (QIC) and Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, announce a new landmark partnership to create a state-of-the-art digital ecosystem for Qiddiya City, the new global destination for entertainment, sports, and culture built on the foundations of play.
• At the heart of this collaboration will be the Qiddiya "PLAY LIFE Connected Experience", offering visitors a seamless, personalized interface to book events and manage their itineraries, providing real-time updates and recommendations tailored to individual preferences.
• Qiddiya City is set to attract millions of annual visitors, combining cutting-edge technology with unparalleled experiences to establish a unique, world-class destination unlike any other on the planet.
As part of the collaboration, Globant - a digitally native company focused on reinventing businesses with innovative technology solutions - will work with QIC to develop the Qiddiya "PLAY LIFE Connected Experience", a cutting-edge digital ecosystem designed to transform how visitors and residents interact with the unique destination's wide range of offerings.
The system will leverage artificial intelligence, data analytics, and cloud technology to develop a seamless interface that personalizes and enhances every interaction at Qiddiya City. It will allow visitors to book events, manage their itineraries, discover new adventures, and engage with the community, all through a personalized, real-time interface. Whether attending a sporting event, exploring cultural attractions, or participating in world-class entertainment, the "PLAY LIFE Connected Experience" will enrich every moment.
Abdulrahman Alali, QIC's Chief Technology Officer, underscored the importance of the new partnership in achieving Qiddiya's ambitions. "Our partnership with Globant marks a pivotal step in realizing Qiddiya's vision as the world's first city dedicated entirely to play," he said.
"The Qiddiya PLAY LIFE Connected Experience will not only enhance how visitors engage with our attractions but also set a new standard for digital integration in entertainment and tourism. We are creating a destination that is both innovative and unforgettable, and this collaboration will help ensure that every visitor's journey is personalized, seamless, and truly unique," Abdulrahman Alali added.
The partnership substantiates Globant's pivotal role in
Federico Pienovi, CEO & CBO of New Markets at Globant said: "Partnering with Qiddiya on this program is a major milestone for Globant. We are not building a smart city; but creating an immersive, digitally connected experience that brings Qiddiya to life in ways that go beyond traditional entertainment. This is the future of how cities and people will interact, and we are thrilled to lead this transformation."
Globant's expertise in creating immersive digital experiences is central to the success of the PLAY LIFE Connected Experience, which will be a cornerstone of Qiddiya's dynamic offerings. By incorporating cutting-edge technologies, Globant is ensuring that Qiddiya City becomes a world-leading example of how digital ecosystems can enhance the entertainment and cultural sectors. In addition to digital innovation, this collaboration emphasizes the development of local talent, in line with Saudi Vision 2030.
Mamdouh Aldoubayan, Managing Director for MENA at Globant, highlighted the importance of this project for the Saudi workforce: "At Globant, we are deeply committed to fostering the growth of local talent. Projects like Qiddiya provide unparalleled opportunities to transfer our expertise in digital transformation and innovation especially in the entertainment industry to the new generation of Saudis. As a result of creating opportunities for upskilling and reskilling, we are not only helping to build the future workforce but also enabling the Kingdom to become a leader in digital ecosystems."
Globant's collaboration with QIC marks a significant step in the company's expansion into
About Qiddiya
As one of
Qiddiya City is Qiddiya's inaugural project; the world's first purpose-built city dedicated to play. Located at the heart of the Tuwaiq Mountains just 40 minutes from the capital of
The vibrant new city will boast more than 400 tourist attractions and experiences including high-energy entertainment venues, branded theme parks and world-leading arenas. It is set to host some of the world's biggest sports competitions, festivals, concerts, and cultural events with a motorsports track, a record-breaking stadium, championship golf courses, gaming and esports arenas and an iconic performing arts center among some of its many attractions.
For more information, visit www.qiddiya.com.
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.
- We have more than 29,100 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT, and Stanford.
- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
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For more information, visit www.globant.com.
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