Optimum Nutrition Taps Football Icon Rob Gronkowski to Inspire Americans to Fuel Their New Year's Resolutions and 'Unlock More in '24'
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The brand's "bench" of renowned athlete partners share a behind-the-scenes look at how they achieve their goals with support from the world's best-selling1 protein powder Gold Standard
To fuel resolution goals and emphasize the crucial role of protein in achieving these milestones, today the brand launched the #MuscleMics education series featuring elite athlete partners, including football superstar Rob Gronkowski, model Camille Kostek, ballet phenomenon Misty Copeland and soccer star Sydney Leroux.
With New Year's resolutions underway, the series aims to support individuals on their health and wellness journey with athletes and influencer partners who have "mic'd up" their muscles to reach their goals. This exclusive behind-the-scenes series provides consumers with insights into their training routines, motivation and how they achieve their goals with the support of Gold Standard
"Many people don't realize that it's more than what you put in at the gym," said football legend Rob Gronkowski. "As an athlete, I understand having the right amount of protein taken over time combined with my training helps me build and maintain muscles, so I drink Gold Standard
Starting January 2, fans are invited to join the #MuscleMics and #UnlockMorein24 conversation on Instagram (@OptimumNutrition) and TikTok (@OptimumNutrition_US) to share their fitness journeys, plans to stay active, and explore the benefits of fueling their muscles in the New Year.
Optimum Nutrition Gold Standard
"At the start of the year, many embark on new wellness and fitness journeys, but often face challenges in reaching their goals," said Optimum Nutrition Brand Director Jim Hogan. "In the #MuscleMics education series, our partners show how unlocking one's fitness potential could be as simple as the right amount of protein intake – which people may be overlooking. We're on a mission to educate how and why individuals need protein to meet their fitness goals."
The 'Unlock More in '24' campaign builds off the brand's global communications platform launched last year – 'There's more of you in you' – bringing to life the idea that we all have more inside us, and Optimum Nutrition supports motivated athletes and fitness enthusiasts as they work to unlock their potential.
For more information about the Optimum Nutrition portfolio, visit OptimumNutrition.com and follow along on Facebook, TikTok and Instagram.
About Optimum Nutrition®
Part of Glanbia Performance Nutrition, Optimum Nutrition® is a leading global sports nutrition brand producing a wide variety of delicious, high-quality nutritional food supplements and beverages to support an active and healthy lifestyle, including protein powders, ready-to-drink shakes and beverages, energy + hydration products, ready-to-eat bars, multivitamins and more. For over 35 years, Optimum Nutrition has set the standard for trusted products and proudly produces Optimum Nutrition Gold Standard
About Glanbia Performance Nutrition
Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary of Glanbia (ISE/LSE: GLAPF), a better nutrition company headquartered in Ireland. As the world's number one sports nutrition company, GPN's mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals. GPN's leading sports and lifestyle nutrition brands include Optimum Nutrition®, think!®, Isopure®, Amazing Grass® SlimFast® and BSN®, among others. Net global revenues for GPN in 2022 were approximately
1 Source: Euromonitor International Limited; Consumer Health 2023 edition, Sports Protein Powder category, % retail value share, 2022 data.
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SOURCE Glanbia Performance Nutrition (NA), Inc.
FAQ
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