RDE, Inc. Announces Rebranding with Name Change to Giftify, Inc.
RDE Inc (NASDAQ: GIFT) announces corporate rebranding to Giftify Inc, effective October 28th, following shareholder approval. The company, which owns Restaurant.com and CardCash.com, focuses on incentives and rewards in retail, dining, and entertainment. The rebranding aims to optimize brand portfolio, reduce complexities, and expand beyond Restaurant.com offerings.
CEO Ketan Thakker highlights improved margins and increased gross profit following the CardCash.com acquisition in late 2023. The company plans to reactivate past users, increase visibility, enable cross-platform selling, and pursue strategic acquisitions to expand its user base and revenue.
RDE Inc (NASDAQ: GIFT) annuncia il rebranding aziendale a Giftify Inc, con effetto dal 28 ottobre, dopo l'approvazione degli azionisti. L'azienda, che possiede Restaurant.com e CardCash.com, si concentra su incentivi e premi nel settore retail, della ristorazione e dell'intrattenimento. Il rebranding mira a ottimizzare il portafoglio del marchio, semplificare le operazioni e espandersi oltre le offerte di Restaurant.com.
Il CEO Ketan Thakker sottolinea il miglioramento dei margini e l'aumento del profitto lordo dopo l'acquisizione di CardCash.com alla fine del 2023. L'azienda prevede di riattivare gli utenti passati, aumentare la visibilità, abilitare le vendite cross-platform e perseguire acquisizioni strategiche per espandere la propria base utenti e le entrate.
RDE Inc (NASDAQ: GIFT) anuncia el cambio de nombre corporativo a Giftify Inc, efectivo el 28 de octubre, tras la aprobación de los accionistas. La empresa, que posee Restaurant.com y CardCash.com, se centra en incentivos y recompensas en el comercio minorista, la restauración y el entretenimiento. El rebranding tiene como objetivo optimizar la cartera de marcas, reducir complejidades y expandirse más allá de las ofertas de Restaurant.com.
El CEO Ketan Thakker destaca las mejoras en los márgenes y el aumento del beneficio bruto tras la adquisición de CardCash.com a finales de 2023. La empresa planea reactivar a los usuarios anteriores, aumentar la visibilidad, permitir la venta cruzada en diferentes plataformas y buscar adquisiciones estratégicas para expandir su base de usuarios y sus ingresos.
RDE Inc (NASDAQ: GIFT)는 주주 승인 후 10월 28일부터 Giftify Inc로 기업 브랜드 변경을 발표했습니다. Restaurant.com과 CardCash.com의 소유주인 이 회사는 소매, 외식 및 엔터테인먼트 분야에서 인센티브와 보상에 중점을 두고 있습니다. 이 브랜드 변경의 목표는 브랜드 포트폴리오를 최적화하고 복잡성을 줄이며 Restaurant.com의 제공을 넘어 확장하는 것입니다.
CEO Ketan Thakker는 2023년 말에 CardCash.com을 인수한 후 개선된 마진과 증가한 총 이익을 강조합니다. 회사는 과거 사용자 재활성화, 가시성 증가, 플랫폼 간 판매 촉진, 그리고 사용자 기반과 수익을 확장하기 위한 전략적 인수 진행을 계획하고 있습니다.
RDE Inc (NASDAQ: GIFT) annonce un changement de nom d'entreprise en Giftify Inc, effectif le 28 octobre, suite à l'approbation des actionnaires. L'entreprise, qui possède Restaurant.com et CardCash.com, se concentre sur les incitations et les récompenses dans le commerce de détail, la restauration et le divertissement. Le rebranding vise à optimiser le portefeuille de marques, à réduire les complexités et à s'étendre au-delà des offres de Restaurant.com.
Le PDG Ketan Thakker souligne l'amélioration des marges et l'augmentation du bénéfice brut après l'acquisition de CardCash.com fin 2023. L'entreprise prévoit de réactiver les anciens utilisateurs, d'augmenter la visibilité, de permettre la vente inter-plateformes et de poursuivre des acquisitions stratégiques pour élargir sa base d'utilisateurs et ses revenus.
RDE Inc (NASDAQ: GIFT) kündigt die Umbenennung in Giftify Inc zum 28. Oktober an, nachdem die Aktionäre zugestimmt haben. Das Unternehmen, das Restaurant.com und CardCash.com besitzt, konzentriert sich auf Anreize und Belohnungen im Einzelhandel, Gastronomie und Unterhaltung. Die Umbenennung zielt darauf ab, das Markenportfolio zu optimieren, Komplexität zu reduzieren und über die Angebote von Restaurant.com hinaus zu expandieren.
CEO Ketan Thakker hebt die verbesserten Margen und den gestiegenen Bruttogewinn nach der Übernahme von CardCash.com Ende 2023 hervor. Das Unternehmen plant, frühere Nutzer zu reaktivieren, die Sichtbarkeit zu erhöhen, den Verkauf über verschiedene Plattformen zu ermöglichen und strategische Übernahmen zu verfolgen, um seine Nutzerbasis und Einnahmen zu erweitern.
- Improved margins and increased gross profit after CardCash.com acquisition
- Recent uplisting to Nasdaq strengthens market position
- Strategic plan for cross-platform selling between Restaurant.com and CardCash.com
- None.
Insights
The rebranding from RDE to Giftify represents more than just a name change - it's a strategic repositioning that aligns with the company's expanded digital incentives portfolio. The integration of CardCash.com has already shown positive results through improved margins and gross profit. The company's dual-platform strategy with Restaurant.com and CardCash.com creates significant cross-selling opportunities and potential for user base expansion.
The timing of this rebranding, following their Nasdaq uplisting, suggests a broader transformation strategy. The gift card market is experiencing substantial growth and the new brand identity positions them to capture a larger share. However, the success will largely depend on their ability to execute the planned user reactivation and cross-platform initiatives.
Highlights Evolution to Deliver Broader Incentive-Based Solutions
SCHAUMBURG, IL, Oct. 25, 2024 (GLOBE NEWSWIRE) -- RDE, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of leading digital platforms, Restaurant.com and CardCash.com, with a focus on incentives and rewards in retail, dining and entertainment experiences, is pleased to announce its corporate rebranding to Giftify, Inc., which was approved by shareholders and officially becomes effective on October 28th.
The new name will optimize the company’s brand portfolio, reduce complexities, further underscore its evolution to deliver solutions beyond its traditional Restaurant.com offering and provides the Company broader options for expansion in the future.
Ketan Thakker, Chief Executive Officer of Giftify, Inc., commented: “Along with our recent uplisting to Nasdaq, this is a major milestone for the Company as the digital incentives and gift card markets accelerate. Giftify goes hand in hand with our business and is easy to remember and relate to. This new brand and evolving positioning perfectly illustrates our growing ambition on the market.”
Thakker, continued: “Since we closed the acquisition of CardCash.com at the end of 2023, our improved margins and associated increase in gross profit demonstrate the increased efficiencies we had identified and have now executed upon. We continue to work on a plan to reactivate past users, increase visibility to potential new users, cross-sell between the two platforms and identify additional complementary strategic acquisitions, all with a common goal to increase our user base and revenue.”
About Giftify, Inc.
Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining and entertainment experiences. Its Restaurant.com is the nation’s largest restaurant-focused digital deals brand and CardCash.com is a leading secondary gift card exchange platform. Restaurant.com and our Corporate Incentives division connect digital consumers, businesses and communities offering thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants and retailers. Restaurant.com prides itself on offering the best deal, every meal. Our restaurant certificates and gift cards allow customers to save at thousands of restaurants across the country with just a few clicks. CardCash.com is renowned for its leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales.
For more information, visit: and https://www.restaurant.com and https://www.cardcash.com.
Forward-Looking Statements
Press Releases may include forward-looking statements. In particular, the words “believe,” “may,” “could,” “should,” “expect,” “anticipate,” “estimate,” “project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company’s ability identify a suitable business model for the corporation.
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FAQ
When will RDE Inc (NASDAQ: GIFT) officially change its name to Giftify Inc?
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