Giftify, Inc. Plans for Accelerated Growth for CardCash in 2025
Giftify (NASDAQ: GIFT), owner of CardCash.com and Restaurant.com, has announced strategic growth initiatives for CardCash, its secondary gift card exchange platform, for 2025. The company aims to accelerate growth through multiple strategies including: platform synergies between CardCash and Restaurant.com, expanding retail partnerships, cross-selling with consumer platforms, and launching new features.
Key initiatives include implementing a refer-a-friend program, enabling gift card sales through the mobile app, enhancing social media presence, and utilizing AI for personalized recommendations. The company will also focus on scaling transaction volumes and increasing average user spend through premium offerings. CardCash's proprietary fraud prevention tool, FraudFix, which uses over 165 parameters and responds in under one second, will continue to play a important role in transaction security.
Giftify (NASDAQ: GIFT), proprietario di CardCash.com e Restaurant.com, ha annunciato iniziative strategiche di crescita per CardCash, la sua piattaforma secondaria di scambio di carte regalo, per il 2025. L'azienda mira ad accelerare la crescita attraverso più strategie, tra cui: sinergie tra le piattaforme CardCash e Restaurant.com, ampliamento delle partnership al dettaglio, cross-selling con piattaforme consumer e lancio di nuove funzionalità.
Le iniziative chiave includono l'implementazione di un programma di referral per amici, la possibilità di vendere carte regalo tramite l'app mobile, il potenziamento della presenza sui social media e l'utilizzo dell'IA per raccomandazioni personalizzate. L'azienda si concentrerà anche sullo scaling dei volumi delle transazioni e sull'aumento della spesa media degli utenti tramite offerte premium. Lo strumento proprietario di prevenzione delle frodi di CardCash, FraudFix, che utilizza oltre 165 parametri e risponde in meno di un secondo, continuerà a svolgere un ruolo importante nella sicurezza delle transazioni.
Giftify (NASDAQ: GIFT), propietario de CardCash.com y Restaurant.com, ha anunciado iniciativas estratégicas de crecimiento para CardCash, su plataforma secundaria de intercambio de tarjetas de regalo, para el 2025. La empresa busca acelerar el crecimiento a través de múltiples estrategias, incluyendo: sinergias entre las plataformas CardCash y Restaurant.com, expansión de asociaciones minoristas, venta cruzada con plataformas para consumidores y lanzamiento de nuevas características.
Las iniciativas clave incluyen la implementación de un programa de referidos, la habilitación de ventas de tarjetas de regalo a través de la aplicación móvil, el fortalecimiento de la presencia en redes sociales y la utilización de IA para recomendaciones personalizadas. La empresa también se enfocará en escalar los volúmenes de transacciones y aumentar el gasto promedio de los usuarios mediante ofertas premium. La herramienta propietaria de prevención de fraudes de CardCash, FraudFix, que utiliza más de 165 parámetros y responde en menos de un segundo, seguirá jugando un papel importante en la seguridad de las transacciones.
Giftify (NASDAQ: GIFT), CardCash.com과 Restaurant.com의 소유자가 2025년을 위한 CardCash의 전략적 성장 계획을 발표했습니다. 회사는 CardCash와 Restaurant.com 간의 플랫폼 시너지, 소매 파트너십 확대, 소비자 플랫폼과의 크로스 세일링, 새로운 기능 출시 등을 포함한 여러 전략을 통해 성장을 가속화하는 것을 목표로 하고 있습니다.
주요 이니셔티브에는 추천 프로그램 구현, 모바일 앱을 통한 기프트 카드 판매 가능하도록 하여, 소셜 미디어 존재감 강화, 개인화를 위한 AI 활용이 포함됩니다. 또한, CardCash는 트랜잭션 규모를 확장하고 프리미엄 오퍼링을 통해 사용자의 평균 지출을 늘리는 데 주력할 것입니다. CardCash의 고유한 사기 방지 도구인 FraudFix는 165개 이상의 매개 변수를 사용하고 1초 이내에 반응하여 트랜잭션 보안에서 중요한 역할을 계속할 것입니다.
Giftify (NASDAQ: GIFT), propriétaire de CardCash.com et Restaurant.com, a annoncé des initiatives stratégiques de croissance pour CardCash, sa plateforme d'échange de cartes-cadeaux secondaire, pour 2025. L'entreprise vise à accélérer sa croissance grâce à plusieurs stratégies, notamment : des synergies entre les plateformes CardCash et Restaurant.com, l'expansion des partenariats de détail, la vente croisée avec les plateformes de consommateurs et le lancement de nouvelles fonctionnalités.
Les initiatives clés incluent la mise en place d'un programme de parrainage, la possibilité de vendre des cartes-cadeaux via l'application mobile, le renforcement de la présence sur les réseaux sociaux et l'utilisation de l'IA pour des recommandations personnalisées. L'entreprise se concentrera également sur l'augmentation des volumes de transactions et de la dépense moyenne des utilisateurs grâce à des offres premium. L'outil de prévention des fraudes propriétaire de CardCash, FraudFix, qui utilise plus de 165 paramètres et réagit en moins d'une seconde, continuera de jouer un rôle important dans la sécurité des transactions.
Giftify (NASDAQ: GIFT), Eigentümer von CardCash.com und Restaurant.com, hat strategische Wachstumsinitiativen für CardCash, seine sekundäre Geschenkkarten-Austauschplattform, für 2025 angekündigt. Das Unternehmen zielt darauf ab, das Wachstum durch mehrere Strategien zu beschleunigen, einschließlich: Plattform-Synergien zwischen CardCash und Restaurant.com, Ausbau von Einzelhandelspartnerschaften, Cross-Selling mit Verbraucherplattformen und Einführung neuer Funktionen.
Zu den wichtigsten Initiativen gehören die Implementierung eines Empfehlungsprogramms, der Verkauf von Geschenkkarten über die mobile App, die Verbesserung der Präsenz in sozialen Medien und der Einsatz von KI für personalisierte Empfehlungen. Das Unternehmen wird sich auch darauf konzentrieren, die Transaktionsvolumina zu skalieren und den durchschnittlichen Ausgaben pro Nutzer durch Premium-Angebote zu steigern. Das proprietäre Betrugspräventionstool von CardCash, FraudFix, das über 165 Parameter verwendet und in unter einer Sekunde reagiert, wird weiterhin eine wichtige Rolle bei der Transaktionssicherheit spielen.
- Platform expansion through new retail merchant partnerships and cross-selling initiatives
- Implementation of new revenue-generating features (mobile app sales, premium offerings)
- Advanced fraud prevention system (FraudFix) with rapid response time and extensive security parameters
- None.
Insights
CardCash's strategic initiatives for 2025 lack concrete metrics, timelines, or specific financial targets, making it challenging to assess their potential impact. While the platform mentions several growth vectors - including retail partnerships, cross-selling and technology enhancements - there's no quantification of expected results or current baseline performance.
The most tangible asset discussed is the FraudFix system, which processes transactions in under 1 second using 165+ parameters. This fraud prevention tool could be valuable in an industry where gift card fraud is a significant concern, potentially reducing operational costs and improving merchant confidence.
For a company with a market cap of
In simple terms: Think of this like a restaurant announcing they'll add more tables, improve the menu and get better ingredients - without saying how many tables, what dishes, or when these changes will happen. Without these details, it's hard to judge if these plans will actually boost profits.
Targeting Increased Revenue by Ramping the Participating Retailers, Users and Transactions on the Platform
SCHAUMBURG, IL, Jan. 16, 2025 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of leading digital platforms, CardCash.com and Restaurant.com, with a focus on incentives and rewards in retail, dining and entertainment experiences, is pleased to provide the following strategic growth initiatives for CardCash.
CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales.
Giftify has identified the following strategic priorities to accelerate growth at CardCash and enhance shareholder value:
- Accelerate platform synergies between CardCash.com and Restaurant.com
- Expand retail merchant network through new business partnerships
- Cross-sell partnerships with other consumer platforms to increase users
- Launch innovative offerings to attract new users
- Ramp outreach to existing users in order to increase activity and value per transaction
- Initiate refer a friend capability and rewards
- Add ability to sell gift cards through the app versus website only
- Utilize social media to increase visibility and drive new user registrations
- Enhance user engagement via data, artificial intelligence and personalized deal recommendations
- Scale transaction volume with optimized purchase funnels
- Elevate average user spend through premium offerings
- Launch complementary services
- License opportunities for white label exchanges and FraudFix
FraudFix is CardCash’s proprietary online fraud prevention tool, which is critical to combat high fraud risk and scams. FraudFix automatically responds in under one second, uses over 165 parameters, and cross checks to analyze a single transaction and determine authenticity of card balances Automatic rejections or acceptance cover most levels, some may be flagged to be manually reviewed by the customer.
Ketan Thakker, Chief Executive Officer of Giftify, Inc., commented, “2024 was all about strengthening the CardCash platform and improving efficiencies, and our success has been demonstrated in our operating and financial results year-to-date. Our team has a wide range of strategies and is confident in its abilities to accelerate CardCash’s growth in 2025. Going forward we are focused on driving revenue growth by increasing the number of retailers, registered users, active users and transactions on CardCash.”
About Giftify, Inc.
Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Its Restaurant.com is the nation’s largest restaurant-focused digital deals brand. Restaurant.com and our Corporate Incentives division connect digital consumers, businesses and communities offering thousands of dining, retail and entertainment deals options nationwide at over 184,000 restaurants and retailers. Restaurant.com prides itself on offering the best deal, every meal. Our gift cards and restaurant certificates allow customers to save at thousands of restaurants across the country with just a few clicks.
For more information, visit: www.giftifyinc.com and www.cardcash.com and https://www.restaurant.com.
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Investors Contacts:
IR@giftifyinc.com
FAQ
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