Giftify, Inc. operates digital incentives, rewards, dining and restaurant-technology platforms through CardCash.com, Restaurant.com and Takeout7.com. CardCash functions as a secondary gift card exchange where consumers and businesses sell unwanted gift cards and buyers purchase discounted card inventory, while Restaurant.com provides digital dining, retail and entertainment deals and Takeout7 supports restaurant online ordering and digital marketing services.
Recurring company developments include CardCash buy-side and sell-side marketplace activity, average order value, seller acquisition, fraud detection, transaction review automation, affiliate distribution and AI-enabled operating systems. Giftify also reports updates on Restaurant.com platform development, restaurant partner technology, transaction mix, gross billings, revenue recognition as principal or agent, margins and expense management.
Giftify (GIFT) will transition Restaurant.com from individual deal purchases to a membership-based model beginning October 27, 2026.
Consumers will be able to choose monthly or annual subscriptions, with ongoing access to available restaurant deals instead of purchasing offers individually. The change moves Restaurant.com from individual transactions toward continuing membership relationships. Giftify intends the model to build recurring revenue, improve revenue visibility and increase customer lifetime value. Its growth approach links a growing member base with a restaurant partner network that makes membership more valuable to diners.
Giftify (NASDAQ: GIFT) announced that CardCash reduced average customer service response times by more than 90% through AI-assisted and operational improvements.
The support operation handles approximately 5,000 tickets per month. The improvements came without adding headcount or increasing overall staffing costs. An AI-powered system gathers missing information and routes inquiries before agents receive them. CardCash also redistributed existing staffing across the week, set aside time for unresolved inquiries and reviewed response templates. CardCash plans to continue investing in practical AI applications and operational improvements.
Giftify (NASDAQ:GIFT) reported second quarter 2026 gross billings of $45.5 million, up 26.2% year over year, while net sales rose 4.0% to $21.7 million, according to Giftify. Gross profit increased 14.2% to $4.4 million, with gross margin expanding 180 basis points to 20.2%.
Loss from operations narrowed to $1.3 million and net loss improved to $1.2 million or $(0.04) per share, a 52% improvement versus 2025. Interest expense declined 18.6% to $116,725. Modified EBITDA turned positive to $126,036. Giftify ended June 30, 2026 with $3.9 million in cash. The quarter included new CardCash.com partnerships with Capital One Shopping and Follett Higher Education.
Giftify (NASDAQ:GIFT), owner of CardCash.com, announced a partnership with Follett Higher Education to launch a campus gift card exchange program in approximately 700 campus bookstore locations by August 2026.
The program will let students, parents, and visitors convert unused gift cards into in-store purchasing power for textbooks, apparel, technology, dorm essentials, and other campus needs, creating a major new customer acquisition channel and expanding gift card supply for the CardCash platform.
Giftify (NASDAQ:GIFT) reported Q1 2026 results with gross billings up 25% to $45.0 million and gross profit up 18.5% to $4.2 million. Gross margin expanded 380 bps to 19.9% while net loss improved 17.6% to $2.7 million, or $(0.08) per share.
Net sales were $21.4 million, down 4.1%, reflecting a shift toward agent transactions. CardCash marketplace metrics hit multi-year highs, aided by AI deployment, improved fraud detection, and a new Capital One Shopping distribution partnership. Operating cash use fell sharply and cash reached $4.2 million.
Giftify (NASDAQ: GIFT) said CardCash’s fraud detection improvements drove a 56% year-over-year reduction in fraud-related declines in Q1 2026, supporting stronger approved order volume. CardCash approved over 100,000 customer orders in Q1 2026, with approval rates remaining above 96% and ~5,700 more approved transactions versus the prior year.
Enhancements include refined proprietary fraud models, expanded automated screening, and deeper external risk-data partnerships to improve transaction efficiency and platform performance.
Giftify (NASDAQ: GIFT) reported CardCash preliminary buyer order value of $384 through March 22, 2026, a 15.4% YoY increase. The week ending March 16 recorded a peak $429 average — the highest since 2020 — with a 2.07:1 buy-to-sell ratio.
Return on ad spend held between 2.75x–3.14x, and sell-side volume plus new seller acquisition grew year-over-year, supporting higher buyer spend and improved selection depth across the platform.
Giftify (NASDAQ: GIFT) reported preliminary CardCash buy-side results through March 22, 2026, showing platform momentum heading into Q2. CardCash processed 112,084 buy orders year-to-date versus 105,583 in prior year, and recorded a 10,386 order week with a 2.07:1 buy-to-sell ratio.
Paid marketing ROAS held in a 2.75–3.14x range through Q1, while supply-side metrics improved: 70,954 sell orders (Jan 1–Mar 15) and 25,508 new sellers, up 14.2% and 18.5% year-over-year, respectively.
Giftify (NASDAQ: GIFT) announced a new distribution partnership between CardCash.com and Capital One Shopping, launching April 1, 2026. The agreement, facilitated via the Rakuten affiliate network, will surface CardCash discounted gift card inventory to tens of millions of Capital One Shopping users at high‑intent shopping moments across Q2 2026.
The move expands CardCash distribution reach and leverages Capital One Shopping’s savings-focused user base to increase visibility during purchase decision moments.
Giftify (NASDAQ: GIFT) reported preliminary CardCash sell-side results for Jan 1–Mar 15, 2026, showing 70,954 completed sell orders, up 14.2% year-over-year, and 25,508 first-time sellers, up 18.5%. January 2026 had 37,770 orders, up 9.2% YoY.
The company attributed growth to a targeted multi-channel digital marketing initiative that expanded seller supply ahead of the spring buying season, improving inventory, selection, and pricing dynamics on the CardCash marketplace.