Guardforce AI Awarded Advertising Contract for its Innovative "AIoT" Robot Advertising Model in Macau
Guardforce AI Co. (NASDAQ: GFAI, GFAIW) has announced a new contract with a local government office in Macau to deploy its Artificial Intelligence of Things (AIoT) Robot Advertising model on approximately 165 robots for 20 weeks. This innovative advertising model allows advertisers to utilize data from the Guardforce AI Intelligent Cloud Platform to enhance marketing strategies. With over 400 robots currently in Macau, Guardforce AI aims to leverage the increased tourism and event traffic following the easing of COVID-19 restrictions to promote various events. CEO Olivia Wang expressed optimism about growth opportunities through this model.
- Signed a contract for AIoT Robot Advertising with a local government in Macau.
- The contract involves deploying advertisements on 165 robots for 20 weeks.
- Utilization of data analytics from the Guardforce AI Intelligent Cloud Platform to improve advertising strategies.
- Over 400 robots deployed in Macau to enhance visibility and engagement in advertising.
- Potential for accelerated growth in the AIoT RA model as tourism in Macau increases.
- None.
NEW YORK, Feb. 23, 2023 (GLOBE NEWSWIRE) -- Guardforce AI Co., Limited (“Guardforce AI” or the “Company”) (NASDAQ: GFAI, GFAIW), an integrated security provider specializing in secured logistics, AI and Robot-as-a-Service (RaaS), today announced it has signed an Artificial Intelligence of Things (AIoT) Robot Advertising (RA) contract with a local government office in Macau to promote shows, exhibitions, and forums on approximately 165 of Guardforce AI's robots for a total period of 20 weeks.
The AIoT RA model enables advertisers to publish advertisements on Guardforce AI's robots and make more informed marketing decisions with data feedback from the Guardforce AI Intelligent Cloud Platform (GFAI ICP). Through the AIoT RA services, Guardforce AI has transformed its omnipresent robots into intermediaries that connect customers and advertisers under numerous service scenarios.
Guardforce AI has deployed more than 400 robots in Macau, most of which are at the entrances of office and residential buildings, restaurants, and hotels, and has been working with Macau’s local advertisement agencies, government bureaus, and exhibition companies for more than a year. Through its AIoT RA model, Guardforce AI has published ads to support the promotion of major events in Macau, such as the Macau Art Festival, China & Portugal Culture Festival in Macau, Macau International Music Festival and the Macau International Environment Co-operation Forum & Exhibition in 2022 on a total of more than 1,000 robots.
Olivia Wang, Chairwomen and Chief Executive Officer of Guardforce AI, stated, “Macau is well known as being a preferred destination for meetings, exhibitions, and conventions, making it an ideal location to showcase our innovative AIoT RA model. With the ending of the Zero-Covid policy and easing restrictions on travel, Macau has witnessed significant growth in tourism, which draws natural traffic to advertisements. Our AIoT RA model, combined with the GFAI ICP capabilities, provides many distinct advantages. These benefits include the ability to deliver interactive ads, as well as display ads based on different scenarios to better address the target audience. The ability to leverage data analytics also provides advertisers with continuous feedback, thereby making it easier to refine targeting and achieve intelligent, high-quality, and cost-effective smart advertising. We look forward to accelerated growth this year through our AIoT RA model, both in Macau and other important markets around the world.”
About Guardforce AI Co., Ltd.
Guardforce AI Co., Ltd. (NASDAQ:GFAI, GFAIW) is a global security solutions provider, building on its legacy secured logistic business, while expanding and transforming into an integrated AI and Robot-as-a-Service (RaaS) business. With more than 40 years of professional experience and a strong customer foundation, Guardforce AI is developing RaaS solutions that improve operational efficiency, quickly establishing its presence in the Asia Pacific region, while expanding globally. For more information, visit www.guardforceai.com Twitter: @Guardforceai
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Investor Relations
David Waldman or Natalya Rudman
Crescendo Communications, LLC
Email: gfai@crescendo-ir.com
Tel: 212-671-1020
Guardforce AI Corporate Communications
Hu Yu
Email: yu.hu@guardforceai.com
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