Verity and Landus Announce Agreement to Track and Verify Sustainable Agriculture Attributes at Soybean Facility
Verity Holdings, a subsidiary of Gevo (NASDAQ: GEVO), has partnered with Landus to track and verify sustainable agriculture attributes at Landus' soybean facility in Ralston, Iowa. The agreement aims to create value for farmers through sustainability premiums in export markets.
The collaboration utilizes Verity's platform to document and assign value metrics for soybeans, focusing on sustainably certified products from regeneratively grown soybeans and corn. The partnership will streamline certification and data-verification processes to deliver premiums to qualifying farmers while encouraging processors to adopt efficiency-enhancing systems.
The companies plan to expand data-verification efforts to additional Landus facilities and pilot innovative market solutions, maintaining transparency with farmer-owners and stakeholders through regular progress updates.
Verity Holdings, una sussidiaria di Gevo (NASDAQ: GEVO), ha instaurato una collaborazione con Landus per monitorare e verificare le caratteristiche di agricoltura sostenibile presso l'impianto di soia di Landus a Ralston, Iowa. L'accordo mira a creare valore per gli agricoltori attraverso premi per la sostenibilità nei mercati di esportazione.
La collaborazione sfrutta la piattaforma di Verity per documentare e assegnare metriche di valore per la soia, concentrandosi su prodotti certificati in modo sostenibile provenienti da soia e mais coltivati rigenerativamente. Il partenariato semplificherà i processi di certificazione e verifica dei dati per garantire premi agli agricoltori idonei, incoraggiando al contempo i trasformatori ad adottare sistemi che migliorano l'efficienza.
Le aziende prevedono di ampliare gli sforzi di verifica dei dati in ulteriori impianti Landus e di testare soluzioni di mercato innovative, mantenendo la trasparenza con i proprietari agricoltori e le parti interessate attraverso aggiornamenti regolari sui progressi.
Verity Holdings, una subsidiaria de Gevo (NASDAQ: GEVO), se ha asociado con Landus para rastrear y verificar las características de agricultura sostenible en la planta de soja de Landus en Ralston, Iowa. El acuerdo tiene como objetivo crear valor para los agricultores a través de primas de sostenibilidad en los mercados de exportación.
La colaboración utiliza la plataforma de Verity para documentar y asignar métricas de valor para la soja, centrándose en productos certificados de manera sostenible provenientes de soja y maíz cultivados regenerativamente. La asociación agilizará los procesos de certificación y verificación de datos para proporcionar primas a los agricultores calificados, mientras se alienta a los procesadores a adoptar sistemas que mejoren la eficiencia.
Las empresas planean ampliar sus esfuerzos de verificación de datos a otras instalaciones de Landus y probar soluciones de mercado innovadoras, manteniendo la transparencia con los propietarios agricultores y partes interesadas a través de actualizaciones regulares sobre el progreso.
Verity Holdings는 Gevo (NASDAQ: GEVO)의 자회사로, Landus와 협력하여 아이오와주 랄스턴에 위치한 Landus의 대두 시설에서 지속 가능한 농업 속성을 추적하고 검증합니다. 이 협약의 목표는 수출 시장에서의 지속 가능성 프리미엄을 통해 농부들에게 가치를 창출하는 것입니다.
이 협력은 지속 가능성 인증을 받은 제품에 중점을 두고, 재생 가능한 방식으로 재배된 대두와 옥수수에 대한 가치 메트릭을 문서화하고 할당하기 위해 Verity의 플랫폼을 활용합니다. 파트너십은 자격을 갖춘 농부들에게 프리미엄을 제공하고 가공업체들이 효율성을 높이는 시스템을 채택하도록 장려하는 동시에 인증 및 데이터 검증 프로세스를 간소화할 것입니다.
이 회사들은 추가 Landus 시설로 데이터 검증 노력을 확장하고 혁신적인 시장 솔루션을 파일럿 운영할 계획이며, 정기적인 진행 상황 업데이트를 통해 농부 소유자 및 이해 관계자와 투명성을 유지할 것입니다.
Verity Holdings, une filiale de Gevo (NASDAQ: GEVO), a établi un partenariat avec Landus pour suivre et vérifier les caractéristiques de l'agriculture durable au sein de l'usine de soja de Landus à Ralston, Iowa. L'accord vise à créer de la valeur pour les agriculteurs grâce à des primes de durabilité sur les marchés d'exportation.
La collaboration utilise la plateforme de Verity pour documenter et attribuer des métriques de valeur pour les sojas, en se concentrant sur des produits certifiés de manière durable issus de soja et de maïs cultivés de manière régénérative. Ce partenariat simplifiera les processus de certification et de vérification des données pour offrir des primes aux agriculteurs qualifiés tout en encourageant les transformateurs à adopter des systèmes améliorant l'efficacité.
Les entreprises prévoient d'étendre les efforts de vérification des données à d'autres installations de Landus et de tester des solutions de marché innovantes, tout en maintenant la transparence avec les propriétaires agriculteurs et les parties prenantes grâce à des mises à jour régulières sur les progrès.
Verity Holdings, eine Tochtergesellschaft von Gevo (NASDAQ: GEVO), hat sich mit Landus zusammengeschlossen, um nachhaltige Landwirtschaftsmerkmale am Sojaanlage von Landus in Ralston, Iowa, zu verfolgen und zu verifizieren. Das Ziel der Vereinbarung ist es, den Landwirten durch Nachhaltigkeitsprämien auf Exportmärkten Wert zu schaffen.
Die Zusammenarbeit nutzt die Plattform von Verity, um Wertmetriken für Sojabohnen zu dokumentieren und zuzuweisen, wobei der Schwerpunkt auf nachhaltig zertifizierten Produkten aus regenerativ angebauten Sojabohnen und Mais liegt. Die Partnerschaft wird die Zertifizierungs- und Datenverifizierungsprozesse optimieren, um qualifizierten Landwirten Prämien zu gewähren und die Verarbeiter zu ermutigen, effizienzsteigernde Systeme zu übernehmen.
Die Unternehmen planen, die Datenverifizierungsbemühungen auf weitere Landus-Einrichtungen auszuweiten und innovative Marktlösungen zu testen, während sie durch regelmäßige Fortschrittsupdates Transparenz gegenüber den Landwirteigentümern und Interessengruppen gewährleisten.
- Partnership enables farmers to receive sustainability premiums through export markets
- Expansion planned to additional Landus facilities
- Creates new revenue opportunities through sustainable agriculture certification
- None.
Insights
This strategic partnership between Verity and Landus marks a significant development in agricultural sustainability tracking, with several key implications for GEVO's market position and future growth potential. The agreement aims to create a verifiable chain of custody for sustainable agricultural products, particularly targeting premium export markets where sustainability credentials command higher prices.
The partnership's value proposition operates on multiple levels: First, it creates a new revenue stream through sustainability premiums, potentially enhancing GEVO's subsidiary Verity's market position in the growing sustainable agriculture sector. Second, it establishes a scalable infrastructure for tracking and verifying sustainable agricultural practices, which could be expanded to additional facilities and markets. Third, it positions GEVO advantageously in the rapidly evolving ESG-focused marketplace, where verifiable sustainability credentials are increasingly becoming a competitive necessity.
The timing of this partnership is particularly strategic, coinciding with growing global demand for sustainably certified agricultural products. The ability to verify and track sustainable attributes throughout the supply chain addresses a critical market need, potentially creating significant barriers to entry for competitors lacking similar capabilities. The focus on export markets is especially noteworthy, as international buyers often command premium prices for verified sustainable products.
While the immediate financial impact may be modest relative to GEVO's overall operations, the scalable nature of the platform and its potential application across multiple facilities and agricultural products suggests significant long-term value creation potential. The partnership's emphasis on farmer incentives through premium payments also creates a sustainable model for growing the program's adoption, potentially leading to network effects as more farmers and processors join the platform.
Verity and Landus partner to pass sustainability value to final products
ENGLEWOOD, Colo., Jan. 28, 2025 (GLOBE NEWSWIRE) -- Verity Holdings, LLC (“Verity”), a subsidiary of Gevo, Inc. (NASDAQ: GEVO), and Landus are pleased to announce a new agreement aimed at unlocking added value for farmers through sustainability premiums via export markets. This collaboration leverages Verity’s advanced platform to track and verify the attributes of agricultural products, enabling Landus to document and assign value metrics for soybeans processed at its soybean facility in Ralston, Iowa.
This farmer-centric agreement reinforces Verity and Landus' commitment to expanding opportunities in international markets for sustainably certified products, such as those derived from regeneratively grown soybeans and corn. By streamlining the certification and data-verification process, the partnership aims to deliver measurable premiums to farmers meeting program requirements while incentivizing processors to adopt efficiency-enhancing systems that drive long-term sustainable outcomes.
“Landus and Verity will work together to capture and verify key attribute data that drives value throughout the supply chain,” said Paul Bloom, Chief Business Officer for Gevo. “As a leader in the industry, Landus recognizes the importance of collecting trustworthy, verifiable data to document agriculture attributes and connect them to finished products through the supply chain. Farmers and customers are realizing the power of collaboration across the supply chain to drive meaningful and scalable impact.”
As part of this partnership, Landus and Verity plan to expand data-verification efforts to additional Landus facilities and pilot innovative market solutions. By sharing regular progress updates, they remain committed to building trust and transparency with farmer-owners and stakeholders.
“Our focus on quality, a unique soybean supply chain, and our commitment to creating value-added opportunities for farmer-owners have always set us apart,” said Craig Mouchka, Director of Strategic Partnerships and Sustainability at Landus. “Verity equips us with the tools to maximize sustainability premiums through export markets while fulfilling our promise to deliver innovative solutions and new opportunities for our farmer-owners."
Farmer-owners interested in participating in sustainability initiatives or learning more about market premiums can contact their local Landus representative.
“We are partnering with organizations that prioritize scalable solutions and sustainable agriculture done right,” said Bloom. “Landus and Verity are demonstrating the value of collaboration from field to finished product, ensuring that sustainability premiums benefit farmers, processors, and their customers alike—particularly in the growing export markets for differentiated agricultural goods.”
About Gevo
Gevo's mission is to convert renewable energy and biogenic carbon into sustainable fuels and chemicals with a net zero or better carbon footprint. Gevo’s innovative technology can be used to make a variety of products, including sustainable aviation fuel (“SAF”), motor fuels, chemicals, and other materials. Gevo’s business model includes developing, financing, and operating production facilities for these renewable fuels and other products. It currently runs one of the largest dairy-based renewable natural gas (“RNG”) facilities in the United States. It also owns the world’s first production facility for specialty alcohol-to-jet (“ATJ”) fuels and chemicals. Gevo emphasizes the importance of sustainability by tracking and verifying the carbon footprint of its business systems through its Verity subsidiary.
For more information, see www.gevo.com.
About Verity
Verity is at the forefront of creating the ability to track, verify, and empirically value carbon intensity across the full carbon lifecycle. Verity Holdings, LLC is a wholly owned subsidiary of Gevo, Inc. For more information, see www.veritytracking.com.
About Landus
Landus is a forward-thinking agriculture solutions company that keeps the farmer at the center of every decision it makes. The company connects thousands of farmer-owners with the world through grain, agronomy, and distribution, deploying traditional and nontraditional methods fueled by innovation and sustainability. Landus’ businesses touch 34 states and 16 countries. To learn more about Landus, and the company's commitment to solving critical issues for the farmer of tomorrow, please visit landus.ag.
Forward Looking Statement
Certain statements in this press release may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to a variety of matters, including, without limitation, Verity’s technology and platform, the commercial benefits of using the Verity platform, and the attributes of Verity’s platform, the value of sustainability premiums and other statements that are not purely statements of historical fact. These forward-looking statements are made based on the current beliefs, expectations and assumptions of the management of Gevo and are subject to significant risks and uncertainty. Investors are cautioned not to place undue reliance on any such forward-looking statements. All such forward-looking statements speak only as of the date they are made, and Gevo undertakes no obligation to update or revise these statements, whether as a result of new information, future events or otherwise. Although Gevo believes that the expectations reflected in these forward-looking statements are reasonable, these statements involve many risks and uncertainties that may cause actual results to differ materially from what may be expressed or implied in these forward-looking statements. For a further discussion of risks and uncertainties that could cause actual results to differ from those expressed in these forward-looking statements, as well as risks relating to the business of Gevo in general, see the risk disclosures in the Annual Report on Form 10-K of Gevo for the year ended December 31, 2023, and in subsequent reports on Forms 10-Q and 8-K and other filings made with the U.S. Securities and Exchange Commission by Gevo.
Media Contact
Heather Manuel
VP, Stakeholder Engagement & Partnerships
PR@gevo.com
Kaylie Tighe
Communications Manager
Kaylie.tighe@trailrunnerint.com
IR Contact
Eric Frey
VP, Finance & Strategy
IR@Gevo.com
FAQ
What is the purpose of the Verity-Landus partnership announced in January 2025?
How will GEVO's Verity platform benefit farmers under the new Landus agreement?
Where will the Verity-Landus sustainability tracking program be implemented?
What types of agricultural products will be tracked under the GEVO Verity-Landus agreement?
How can farmers participate in the Verity-Landus sustainability program?
