Getty Images Introduces Updated AI Model with Increased Speed, Quality, and Accuracy
Getty Images (NYSE: GETY) has launched an updated model for its commercially safe generative AI services, offering significantly enhanced creative potential and efficiency. Key features include:
1. Industry-leading generation speed: Around 6 seconds for 4 images, doubling previous performance.
2. Advanced 4K generation detail: Enhanced image fidelity and upscaling.
3. Expanded support for detailed prompts: Up to 250 words, resulting in more accurate image outputs.
4. Advanced camera controls: Greater control over shot type and depth of field.
5. AI modification capabilities: Add/change elements, extend canvas, or remove backgrounds.
The update aims to provide customers with powerful tools to enhance creative workflows while ensuring commercial safety and legal protections.
Getty Images (NYSE: GETY) ha lanciato un modello aggiornato per i suoi servizi di intelligenza artificiale generativa commercialmente sicuri, offrendo un potenziale creativo e un'efficienza notevolmente migliorati. Le caratteristiche principali includono:
1. Velocità di generazione leader del settore: Circa 6 secondi per 4 immagini, raddoppiando le prestazioni precedenti.
2. Dettagli di generazione avanzati in 4K: Maggiore fedeltà delle immagini e upscaling.
3. Supporto ampliato per prompt dettagliati: Fino a 250 parole, con risultati di immagini più accurati.
4. Controlli della fotocamera avanzati: Maggiore controllo su tipo di ripresa e profondità di campo.
5. Capacità di modifica dell'AI: Aggiungi/cambia elementi, estendi la tela o rimuovi sfondi.
L'aggiornamento mira a fornire ai clienti strumenti potenti per migliorare i flussi di lavoro creativi, garantendo al contempo sicurezza commerciale e protezioni legali.
Getty Images (NYSE: GETY) ha lanzado un modelo actualizado para sus servicios de inteligencia artificial generativa comercialmente seguros, ofreciendo un potencial creativo y eficiencia significativamente mejorados. Las características clave incluyen:
1. Velocidad de generación líder en la industria: Alrededor de 6 segundos para 4 imágenes, duplicando el rendimiento anterior.
2. Detalle de generación avanzada en 4K: Mejora de la fidelidad de las imágenes y escalado.
3. Soporte expandido para solicitudes detalladas: Hasta 250 palabras, resultando en salidas de imagen más precisas.
4. Controles avanzados de cámara: Mayor control sobre el tipo de toma y la profundidad de campo.
5. Capacidades de modificación de IA: Agregar/cambiar elementos, extender el lienzo o eliminar fondos.
La actualización tiene como objetivo proporcionar a los clientes herramientas potentes para mejorar los flujos de trabajo creativos, asegurando al mismo tiempo seguridad comercial y protección legal.
Getty Images (NYSE: GETY)는 상업적으로 안전한 생성형 AI 서비스를 위한 업데이트된 모델을 출시하여 창의적인 잠재력과 효율성을 크게 향상시켰습니다. 주요 특징은 다음과 같습니다:
1. 업계 최고의 생성 속도: 4 이미지를 약 6초 만에 생성, 이전 성능의 두 배.
2. 향상된 4K 생성 디테일: 향상된 이미지 충실도 및 업스케일링.
3. 자세한 프롬프트에 대한 확장된 지원: 최대 250단어로 보다 정확한 이미지 결과.
4. 고급 카메라 제어: 샷 유형 및 깊이 조절 가능성 증가.
5. AI 수정 기능: 요소 추가/변경, 캔버스 확장 또는 배경 제거.
이번 업데이트는 고객에게 창의적인 작업 흐름을 향상시킬 수 있는 강력한 도구를 제공하고, 상업적 안전과 법적 보호를 보장하는 것을 목표로 하고 있습니다.
Getty Images (NYSE: GETY) a lancé un modèle actualisé pour ses services d'IA générative commercialement sûrs, offrant un potentiel créatif et une efficacité significativement améliorés. Les caractéristiques clés incluent :
1. Vitesse de génération leader du secteur : Environ 6 secondes pour 4 images, doublant les performances précédentes.
2. Détails de génération avancés en 4K : Fidélité d'image améliorée et mise à l'échelle.
3. Support élargi pour des instructions détaillées : Jusqu'à 250 mots, ce qui donne des résultats d'image plus précis.
4. Contrôles avancés de la caméra : Un meilleur contrôle sur le type de prise de vue et la profondeur de champ.
5. Capacités de modification par IA : Ajouter/changer des éléments, étendre la toile ou supprimer des arrière-plans.
Cette mise à jour vise à fournir aux clients des outils puissants pour améliorer les flux de travail créatifs tout en garantissant la sécurité commerciale et les protections légales.
Getty Images (NYSE: GETY) hat ein aktualisiertes Modell für seine kommerziell sicheren generativen KI-Services eingeführt, das das kreative Potenzial und die Effizienz erheblich verbessert. Zu den wichtigsten Funktionen gehören:
1. Branchenführende Generierungsgeschwindigkeit: Etwa 6 Sekunden für 4 Bilder, die vorherige Leistung verdoppelt.
2. Erweiterte 4K-Generierungsdetails: Verbesserte Bildtreue und Upscaling.
3. Erweiterte Unterstützung für detaillierte Prompts: Bis zu 250 Wörter, was zu genaueren Bildausgaben führt.
4. Fortschrittliche Steuerungen für die Kamera: Größere Kontrolle über den Aufnahmetyp und die Schärfentiefe.
5. KI-Modifikationsfunktionen: Elemente hinzufügen/ändern, Leinwand erweitern oder Hintergründe entfernen.
Das Update zielt darauf ab, den Kunden leistungsstarke Werkzeuge zur Verbesserung kreativer Arbeitsabläufe anzubieten, während kommerzielle Sicherheit und rechtliche Schutzmaßnahmen gewährleistet werden.
- Doubled image generation speed to around 6 seconds for 4 images, leading the industry
- Enhanced 4K image generation with improved detail and fidelity
- Expanded prompt support up to 250 words for more accurate image outputs
- Introduction of AI modification capabilities for both generated and pre-shot images
- Rollout of fine-tuning capabilities for enterprise customers to create tailored models
- None.
Insights
Getty Images' updated AI model represents a significant leap forward in the realm of generative AI for visual content. The standout feature is the lightning-fast generation speed of around 6 seconds for 4 images, which is twice as fast as their previous model. This puts Getty at the forefront of the industry in terms of performance.
The use of NVIDIA's Edify model architecture, part of NVIDIA Picasso, is a strategic move. This advanced technology allows for better alignment with user prompts, longer prompt capabilities (up to 250 words) and improved 4K upscaling. These enhancements will likely result in higher quality outputs and greater user satisfaction.
The introduction of AI modification capabilities is particularly noteworthy. The ability to modify both AI-generated and pre-shot images, including adding or changing elements, extending canvases and removing backgrounds with a single click, significantly expands the creative possibilities for users. This feature set positions Getty Images as a comprehensive solution for visual content creation, blending AI generation with traditional stock imagery.
From a technical standpoint, the improved support for detailed prompts and advanced camera controls (shot type and depth of field) indicate a more sophisticated underlying AI model. This level of control is important for professional users who require precise outputs.
The fine-tuning capabilities for enterprise customers are a game-changer. By allowing businesses to incorporate their brand assets into Getty's AI model, the company is offering a unique, customized solution that could significantly streamline brand-consistent content creation.
Overall, these advancements position Getty Images as a leader in the responsible use of AI for visual content creation, offering a compelling blend of speed, quality and customization options.
Getty Images' latest AI model update is a strategic move that could significantly impact its market position and competitive edge. The doubling of image generation speed to around 6 seconds for 4 images is a game-changing improvement that could attract more users and increase customer satisfaction, potentially leading to higher retention rates and market share growth.
The integration with NVIDIA's technology demonstrates Getty's commitment to staying at the forefront of AI innovation. This partnership could provide a sustainable competitive advantage, especially if it leads to exclusive features or performance improvements.
The introduction of AI modification capabilities for both generated and pre-shot images is a clever strategy to bridge the gap between traditional stock photography and AI-generated content. This hybrid approach could appeal to a broader range of customers, from individual creators to large enterprises, potentially expanding Getty's addressable market.
The fine-tuning capabilities for enterprise customers are particularly noteworthy from a market perspective. This feature could be a significant differentiator in the B2B segment, potentially leading to increased enterprise adoption and higher-value contracts. It also creates a sticky ecosystem, as customers invest time and resources into customizing the AI model with their brand assets.
However, it's important to note that the generative AI space is rapidly evolving, with competitors like Midjourney and DALL-E also making significant strides. Getty will need to continue innovating to maintain its competitive edge.
From an investor's perspective, these advancements could translate into improved financial performance for Getty Images (NYSE: GETY). The company's focus on commercially safe AI-generated content, coupled with indemnification for commercial use, addresses a key concern in the market and could be a major selling point for risk-averse enterprise customers.
New model provides lightning-fast generation speeds and higher-quality visuals to help brands easily bring commercially safe AI to production
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, July 29, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, has announced the launch of an updated model for its commercially safe generative AI services and tools. The latest enhancement delivers generation speeds set to reach around 6 seconds for 4 images, doubling the performance of the previous model, with speeds at the forefront of the industry. With this rapid generation time, customers can experience significantly enhanced creative potential and efficiency, allowing for the production of high-quality, detailed images.
The updated model is built on the NVIDIA Edify model architecture, part of NVIDIA Picasso, a foundry for building and deploying generative AI models for visual design. Updates to NVIDIA Edify provide substantial advancements in output speed and quality, better alignment with user prompts, longer prompt capabilities, and improved 4K upscaling, as well as the ability to fine-tune models.
Building on the initial launch of Getty Images’ generative AI tools, including Generative AI by Getty Images and Generative AI by iStock, this update introduces several key features:
- Industry-leading generation speed: Image generation speeds set to reach around 6 seconds, doubling the performance of the previous model, putting it at the forefront of the industry.
- Advanced 4K generation detail: Enhanced detail and fidelity in generated images, with advanced upscaling and increased 4K generation detail.
- Expanded support and adherence for more detailed prompts: Higher level of detail prompts results in images that more closely match the descriptions provided in the text prompt.
- Longer prompts: Supports more complex and longer prompts, up to 250 words.
- Advanced camera controls: Greater control over output using shot type and depth of field.
As part of the update, the company is also rolling out AI modification capabilities, enabling customers to modify both generated AI images and existing pre-shot creative images. These new features include the ability to add or change individual elements, extend the canvas, or remove backgrounds in a single click. AI modification features are now available on iStock and will soon be available on Getty Images.
“We continue to push the boundaries of what’s possible with responsible AI-generated imagery,” said Grant Farhall, Chief Product Officer of Getty Images. “This updated model, and the new capabilities we are launching, will provide more opportunities for our customers to leverage AI, including alongside our amazing pre-shot content, to bring their visions to life more efficiently than before, and in a manner that is commercially safe with the legal protections Getty Images is known for.”
The updated model and ongoing rollout of additional AI functionalities are designed to benefit customers across a broad range of industries. These advancements provide professionals and enthusiasts with powerful tools to enhance their creative workflows, enabling safe and effective experimentation with AI.
The company also recently released fine-tuning capabilities, empowering enterprise customers to build their own tailored model by bringing their brand assets into Getty Images’ generative AI model which is clean of trademarks, logos and other elements protected by third-party intellectual property rights.
The model is trained solely from Getty Images’ vast creative library, including exclusive premium content, with indemnification included for commercial use. Alongside the company’s broader services, Generative AI by Getty Images and Generative AI by iStock work seamlessly with the company’s expansive library of authentic and compelling visuals and Custom Content solutions, empowering customers to elevate their entire end-to-end creative process and find the right visual content for any need.
Media contact:
Anne Flanagan
Anne.Flanagan@gettyimages.com
FAQ
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