GEN Korean BBQ Opens First New Jersey Location and Expands to Third Florida Location in Orlando
GEN Restaurant Group (GENK) announced the opening of two new locations in Q1 2025 - its first restaurant in Edison, New Jersey, and a third Florida location in Orlando. The Edison location is situated in Festival Plaza, while the Orlando restaurant is located in Waterford Lakes Town Center.
The expansion into New Jersey targets a market known for its cultural diversity and culinary scene, while the Orlando location aims to capitalize on the city's status as a global tourist destination with millions of visitors. Both locations will feature GEN's signature 'grill at your table' concept and extensive menu offering authentic Korean barbecue with a modern twist.
The Edison location operates Monday to Thursday from 11:00 a.m. to 10:30 p.m. and Friday to Sunday from 11:00 a.m. to 11:00 p.m. The Orlando restaurant is open Sunday to Thursday from 11:00 a.m. to 10:30 p.m. and Friday to Saturday from 11:00 a.m. to 11:30 p.m.
GEN Restaurant Group (GENK) ha annunciato l'apertura di due nuove sedi nel primo trimestre del 2025: il suo primo ristorante a Edison, New Jersey, e una terza sede in Florida a Orlando. La sede di Edison si trova al Festival Plaza, mentre il ristorante di Orlando è situato nel Waterford Lakes Town Center.
L'espansione nel New Jersey mira a un mercato noto per la sua diversità culturale e la scena culinaria, mentre la sede di Orlando punta a sfruttare lo status della città come destinazione turistica globale con milioni di visitatori. Entrambi i locali presenteranno il piacevole concetto di 'griglia al tavolo' di GEN e un ampio menu che offre autentico barbecue coreano con un tocco moderno.
Il ristorante di Edison è aperto da lunedì a giovedì dalle 11:00 alle 22:30 e da venerdì a domenica dalle 11:00 alle 23:00. Il ristorante di Orlando è aperto da domenica a giovedì dalle 11:00 alle 22:30 e da venerdì a sabato dalle 11:00 alle 23:30.
GEN Restaurant Group (GENK) anunció la apertura de dos nuevas ubicaciones en el primer trimestre de 2025: su primer restaurante en Edison, Nueva Jersey, y una tercera ubicación en Florida en Orlando. La ubicación de Edison está situada en Festival Plaza, mientras que el restaurante de Orlando se encuentra en Waterford Lakes Town Center.
La expansión en Nueva Jersey tiene como objetivo un mercado conocido por su diversidad cultural y su escena culinaria, mientras que la ubicación de Orlando busca capitalizar el estatus de la ciudad como un destino turístico global con millones de visitantes. Ambas ubicaciones ofrecerán el concepto distintivo de 'parrilla en tu mesa' de GEN y un extenso menú que ofrece auténtica barbacoa coreana con un giro moderno.
La ubicación de Edison opera de lunes a jueves de 11:00 a.m. a 10:30 p.m. y de viernes a domingo de 11:00 a.m. a 11:00 p.m. El restaurante de Orlando está abierto de domingo a jueves de 11:00 a.m. a 10:30 p.m. y de viernes a sábado de 11:00 a.m. a 11:30 p.m.
GEN 레스토랑 그룹 (GENK)은 2025년 1분기에 뉴저지 에디슨에 첫 번째 레스토랑을 열고 플로리다 올랜도의 세 번째 위치를 개장한다고 발표했습니다. 에디슨 위치는 페스티벌 플라자에 있으며, 올랜도 레스토랑은 워터포드 레이크스 타운 센터에 위치하고 있습니다.
뉴저지로의 확장은 문화적 다양성과 요리 장면으로 유명한 시장을 겨냥하고 있으며, 올랜도 위치는 수백만 명의 방문객이 있는 글로벌 관광지로서의 도시의 지위를 활용하는 것을 목표로 하고 있습니다. 두 위치 모두 GEN의 시그니처 '테이블에서 굽는 그릴' 개념과 현대적인 변화를 가미한 정통 한국 바비큐 메뉴를 제공합니다.
에디슨 위치는 월요일부터 목요일까지 오전 11시부터 오후 10시 30분까지 운영되며, 금요일부터 일요일까지는 오전 11시부터 오후 11시까지 운영됩니다. 올랜도 레스토랑은 일요일부터 목요일까지 오전 11시부터 오후 10시 30분까지, 금요일부터 토요일까지는 오전 11시부터 오후 11시 30분까지 개방됩니다.
GEN Restaurant Group (GENK) a annoncé l'ouverture de deux nouveaux emplacements au premier trimestre 2025 : son premier restaurant à Edison, New Jersey, et un troisième emplacement en Floride à Orlando. L'emplacement d'Edison se trouve au Festival Plaza, tandis que le restaurant d'Orlando est situé dans le Waterford Lakes Town Center.
L'expansion dans le New Jersey vise un marché connu pour sa diversité culturelle et sa scène culinaire, tandis que l'emplacement d'Orlando cherche à capitaliser sur le statut de la ville en tant que destination touristique mondiale attirant des millions de visiteurs. Les deux emplacements proposeront le concept emblématique de GEN, 'grillade à votre table', ainsi qu'un menu varié proposant un barbecue coréen authentique avec une touche moderne.
L'emplacement d'Edison est ouvert du lundi au jeudi de 11h00 à 22h30 et du vendredi au dimanche de 11h00 à 23h00. Le restaurant d'Orlando est ouvert du dimanche au jeudi de 11h00 à 22h30 et du vendredi au samedi de 11h00 à 23h30.
GEN Restaurant Group (GENK) hat die Eröffnung von zwei neuen Standorten im ersten Quartal 2025 angekündigt - sein erstes Restaurant in Edison, New Jersey, und eine dritte Location in Florida in Orlando. Die Edison-Location befindet sich im Festival Plaza, während sich das Restaurant in Orlando im Waterford Lakes Town Center befindet.
Die Expansion nach New Jersey zielt auf einen Markt ab, der für seine kulturelle Diversität und kulinarische Szene bekannt ist, während die Orlando-Location darauf abzielt, von dem Status der Stadt als globales Touristenziel mit Millionen von Besuchern zu profitieren. Beide Standorte werden das charakteristische Konzept von GEN, 'Grillen am Tisch', und ein umfangreiches Menü mit authentischem koreanischen Barbecue mit modernem Twist anbieten.
Die Edison-Location hat von Montag bis Donnerstag von 11:00 bis 22:30 Uhr und von Freitag bis Sonntag von 11:00 bis 23:00 Uhr geöffnet. Das Restaurant in Orlando hat von Sonntag bis Donnerstag von 11:00 bis 22:30 Uhr und von Freitag bis Samstag von 11:00 bis 23:30 Uhr geöffnet.
- Expansion into two strategic markets with high potential customer base
- Entry into New Jersey market, reaching new geographic territory
- Third Florida location, showing successful market penetration
- None.
Insights
The expansion into Edison, NJ and Orlando, FL demonstrates GEN Restaurant Group's calculated growth strategy, targeting markets with distinct competitive advantages. Edison's selection leverages a dense Asian-American population base and high median household income, typically associated with higher average check sizes in the casual dining segment.
Orlando represents a dual-market opportunity:
- Tourist market of 75+ million annual visitors creating consistent demand flow
- Local population of 2.6 million with growing disposable income
- authentic Korean BBQ competition in both markets
The timing of these openings in Q1 2025 suggests efficient execution of the company's expansion pipeline, though investors should note that new location ramp-up typically takes 6-9 months to reach mature unit economics. This expansion pace appears measured, balancing growth with operational stability.
These locations follow GEN's proven site selection strategy of choosing high-traffic retail centers (Festival Plaza and Waterford Lakes Town Center), which typically reduce customer acquisition costs and provide built-in foot traffic. The "grill at your table" concept has historically commanded higher per-square-foot revenue than traditional casual dining, supporting potentially stronger unit economics.
GEN Brings Authentic Korean Barbecue with a Modern Twist to Two Key Markets, Tapping into Geographic Hubs of Food Enthusiasts and Diverse Diners
CERRITOS, Calif., Jan. 27, 2025 (GLOBE NEWSWIRE) -- GEN Restaurant Group, Inc. (“GEN” or the “Company”) (Nasdaq: GENK), owner of GEN Korean BBQ, a fast-growing casual dining concept with an extensive menu and signature “grill at your table” experience, today announced the opening of two new locations – Edison, New Jersey and Orlando, Florida.
“We are pleased our national expansion plans are progressing as we work to open new restaurants during the first quarter of 2025,” said David Kim, Chief Executive Officer of GEN. “Expanding into New Jersey and opening a GEN location in a new Florida market ensures we are reaching more audiences that appreciate our Korean barbecue experience. We see great potential in the New Jersey and Florida markets and want to continue building momentum across key states.”
Edison, New Jersey, known for its cultural richness and robust culinary scene, offers an ideal setting to introduce GEN’s signature “grill at your table” concept. The move aligns with GEN’s strategy to expand into key markets where food enthusiasts and families seek authentic, high-quality dining experiences with a modern twist.
Orlando’s thriving culinary landscape, bolstered by its diverse population and status as a global tourist destination, makes it an ideal market for GEN. With millions of visitors and locals seeking unique dining experiences, the new location aims to cater to food enthusiasts looking for authentic Korean barbecue with a modern twist.
GEN Korean BBQ in Edison, New Jersey is located in the Festival Plaza, 1763 State Route 27, Edison, NJ, 08817 and is open from 11:00 a.m. to 10:30 p.m. Monday to Thursday and 11:00 a.m. to 11:00 p.m. Friday to Sunday.
GEN Korean BBQ in Orlando, Florida, is located in the Waterford Lakes Town Center, 525 N Alafaya Trail, Unit K05, Orlando, FL 32828, and is open from 11:00 a.m. to 10:30 p.m. Sunday to Thursday and 11:00 a.m. to 11:30 p.m. Friday to Saturday.
For more information or to find a GEN Korean BBQ near you, visit: www.genkoreanbbq.com/locations.
About GEN Restaurant Group, Inc.
GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to over 40 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit GenKoreanBBQ.com and follow the brand on Facebook and Instagram.
Investor Relations Contact:
Cody Slach and Cody Cree
Gateway Group, Inc.
1-949-574-3860
GENK@gateway-grp.com
Media Relations Contact:
Zach Kadletz and Jade Bolton
Gateway Group, Inc.
1-949-574-3860
GENK@gateway-grp.com
FAQ
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