GEN Korean BBQ Opens 13th Texas Location in El Paso
GEN Restaurant Group (Nasdaq: GENK), owner of GEN Korean BBQ, announced the opening of its 13th Texas location in El Paso. This marks the company's 9th new restaurant opening in 2025, demonstrating strong expansion momentum in their growth strategy.
The new location at 1319-I George Dieter Dr is strategically positioned at the intersection of New Mexico and Mexico, allowing GEN to reach a broader customer base. The restaurant features the brand's signature "grill at your table" experience and will operate with extended hours on weekends.
GEN Restaurant Group (Nasdaq: GENK), proprietario di GEN Korean BBQ, ha annunciato l'apertura della sua 13ª sede in Texas a El Paso. Questo rappresenta la 9ª nuova apertura del 2025, evidenziando un forte slancio nell'espansione della loro strategia di crescita.
La nuova sede, situata al 1319-I George Dieter Dr, si trova in una posizione strategica all'incrocio tra New Mexico e Messico, permettendo a GEN di raggiungere una clientela più ampia. Il ristorante offre l'esperienza distintiva del marchio, ovvero la "grigliata al tavolo", e sarà aperto con orari prolungati nei fine settimana.
GEN Restaurant Group (Nasdaq: GENK), propietario de GEN Korean BBQ, anunció la apertura de su 13ª ubicación en Texas en El Paso. Esto representa la 9ª inauguración de un nuevo restaurante en 2025, demostrando un fuerte impulso en su estrategia de crecimiento.
La nueva ubicación en 1319-I George Dieter Dr está estratégicamente situada en la intersección de Nuevo México y México, lo que permite a GEN llegar a una base de clientes más amplia. El restaurante ofrece la experiencia característica de la marca de "parrilla en tu mesa" y operará con horarios extendidos los fines de semana.
GEN Restaurant Group (나스닥: GENK)는 GEN Korean BBQ의 소유주로서 텍사스 엘패소에 13번째 매장을 오픈했다고 발표했습니다. 이는 회사의 2025년 9번째 신규 매장 개점으로, 성장 전략의 강력한 확장 모멘텀을 보여줍니다.
새 매장은 1319-I George Dieter Dr에 위치해 있으며 뉴멕시코와 멕시코의 교차점에 전략적으로 자리잡아 GEN이 더 넓은 고객층에 도달할 수 있게 합니다. 이 레스토랑은 브랜드의 시그니처인 '테이블에서 직접 구워 먹는' 경험을 제공하며 주말에는 연장 영업할 예정입니다.
GEN Restaurant Group (Nasdaq : GENK), propriétaire de GEN Korean BBQ, a annoncé l'ouverture de son 13e établissement au Texas, à El Paso. Il s'agit de la 9e ouverture de restaurant en 2025, témoignant d'une forte dynamique d'expansion dans leur stratégie de croissance.
Le nouvel établissement situé au 1319-I George Dieter Dr est stratégiquement positionné à l'intersection du Nouveau-Mexique et du Mexique, permettant à GEN d'atteindre une clientèle plus large. Le restaurant propose l'expérience emblématique de la marque, le « grillade à votre table », et sera ouvert plus longtemps les week-ends.
GEN Restaurant Group (Nasdaq: GENK), Eigentümer von GEN Korean BBQ, gab die Eröffnung seines 13. Standorts in Texas in El Paso bekannt. Dies markiert die 9. Neueröffnung im Jahr 2025 und zeigt eine starke Expansionsdynamik in der Wachstumsstrategie des Unternehmens.
Der neue Standort in der 1319-I George Dieter Dr liegt strategisch günstig an der Grenze zwischen New Mexico und Mexiko, was GEN ermöglicht, eine breitere Kundschaft zu erreichen. Das Restaurant bietet das charakteristische "Grillen am Tisch"-Erlebnis der Marke und wird an Wochenenden mit verlängerten Öffnungszeiten betrieben.
- Expansion continues with 9th new restaurant opening in 2025
- Strategic location reaching markets across Texas, New Mexico, and Mexico borders
- Growing footprint in Texas market with 13th location
- None.
El Paso is GEN’s 9th New Restaurant This Year Indicating Strong, Steady Momentum in Its Growth Strategy
CERRITOS, Calif., Aug. 04, 2025 (GLOBE NEWSWIRE) -- GEN Restaurant Group, Inc. (“GEN” or the “Company”) (Nasdaq: GENK), owner of GEN Korean BBQ, a fast-growing casual dining concept with an extensive menu and signature “grill at your table” experience, today announced the opening of its 13th Texas location in El Paso.
“Opening our first El Paso location is a significant moment for the company as we continue to introduce even more Texas residents to our unique GEN Korean BBQ experience,” said David Kim, Chairman and CEO of GEN. “Texas has demonstrated multiple times the desire for GEN’s cuisine and value proposition.”
El Paso is a city at the convergence of New Mexico and Mexico, reaching a wider community than other GEN restaurants in the state. This location is strategically located to engage customers within the state and surrounding communities.
The new GEN Korean BBQ in El Paso, Texas is located at 1319-I George Dieter Dr, El Pasco, TX 79936 and is open from 11:00 am to 10:30 pm on Sunday through Thursday and 11:00 am to 11:00 pm on Friday and Saturday.
For more information or to find a GEN Korean BBQ near you, visit:
www.genkoreanbbq.com/locations
About GEN Restaurant Group, Inc.
GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to over 50 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit GenKoreanBBQ.com and follow the brand on Facebook and Instagram.
Investor Relations Contact:
Thomas V. Croal
1-562-356-9929
investor@genbbqoffice.com
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