GEN Korean BBQ Expands Footprint in Texas with New Location in San Antonio
GEN Restaurant Group (GENK) has announced the opening of a new GEN Korean BBQ location in San Antonio, Texas, marking its third restaurant opening in January 2025. The San Antonio venue represents the company's sixth Texas location and follows recent successful launches in Edison, New Jersey, and Orlando, Florida.
The new restaurant is situated in the Huebner Oaks Shopping Center and operates daily from 11:00 a.m. to 11:00 p.m. The expansion capitalizes on San Antonio's established barbecue culture, offering the company's signature 'grill at your table' dining experience. Chairman and CEO David Kim highlighted the strong performance of existing Texas locations as a key factor in choosing San Antonio for expansion.
GEN Restaurant Group (GENK) ha annunciato l'apertura di una nuova sede di GEN Korean BBQ a San Antonio, Texas, segnando così l'apertura del terzo ristorante di gennaio 2025. La sede di San Antonio rappresenta il sesto locale dell'azienda in Texas e segue i recenti successi ottenuti nelle aperture a Edison, New Jersey, e Orlando, Florida.
Il nuovo ristorante si trova nel Huebner Oaks Shopping Center e opera tutti i giorni dalle 11:00 alle 23:00. L'espansione sfrutta la consolidata cultura del barbecue di San Antonio, offrendo l'inconfondibile esperienza di 'grigliare al proprio tavolo'. Il presidente e CEO David Kim ha sottolineato le ottime prestazioni delle attuali sedi in Texas come fattore chiave nella scelta di San Antonio per l'espansione.
GEN Restaurant Group (GENK) ha anunciado la apertura de una nueva ubicación de GEN Korean BBQ en San Antonio, Texas, marcando su tercera apertura de restaurante en enero de 2025. La sede de San Antonio representa la sexta ubicación de la empresa en Texas y sigue a recientes aperturas exitosas en Edison, Nueva Jersey, y Orlando, Florida.
El nuevo restaurante está situado en el Huebner Oaks Shopping Center y opera todos los días de 11:00 a.m. a 11:00 p.m. La expansión capitaliza la cultura del barbacoa establecida en San Antonio, ofreciendo la experiencia de comedor distintiva de 'asar en tu mesa'. El presidente y CEO David Kim destacó el fuerte rendimiento de las ubicaciones existentes en Texas como un factor clave en la elección de San Antonio para la expansión.
GEN 레스토랑 그룹 (GENK)는 2025년 1월 세 번째 레스토랑 개점을 맞아 텍사스주 샌안토니오에 새로운 GEN 한국 BBQ 지점을 개설한다고 발표했습니다. 샌안토니오 지점은 회사의 여섯 번째 텍사스 위치로, 뉴저지주 에디슨과 플로리다주 올랜도에서의 최근 성공적인 개점에 이어 진행됩니다.
새로운 레스토랑은 휴브너 오크스 쇼핑 센터에 위치하며 매일 오전 11시부터 오후 11시까지 운영됩니다. 이 확장은 샌안토니오의 확립된 바비큐 문화를 적극 활용하며 '테이블에서 굽기'라는 회사의 시그니처 다이닝 경험을 제공합니다. 회장 겸 CEO인 데이비드 킴은 샌안토니오 확장을 결정하는 데 있어 기존 텍사스 지점들의 뛰어난 성과가 핵심 요소였다고 강조했습니다.
GEN Restaurant Group (GENK) a annoncé l'ouverture d'un nouvel emplacement de GEN Korean BBQ à San Antonio, Texas, marquant l'ouverture de son troisième restaurant en janvier 2025. Le site de San Antonio représente le sixième emplacement de l'entreprise au Texas et fait suite aux récentes ouvertures réussies à Edison, New Jersey, et Orlando, Floride.
Le nouveau restaurant est situé dans le Huebner Oaks Shopping Center et est ouvert tous les jours de 11h00 à 23h00. L'expansion tire parti de la culture du barbecue bien établie de San Antonio, offrant l'expérience de restauration signature 'grillez à votre table'. Le président et directeur général David Kim a souligné que la forte performance des établissements texans existants a été un facteur clé dans le choix de San Antonio pour cette expansion.
GEN Restaurant Group (GENK) hat die Eröffnung einer neuen GEN Korean BBQ-Filiale in San Antonio, Texas, bekannt gegeben, die die dritte Restaurant-Eröffnung im Januar 2025 markiert. Die Filiale in San Antonio ist die sechste Niederlassung des Unternehmens in Texas und folgt auf die kürzlichen erfolgreichen Eröffnungen in Edison, New Jersey, und Orlando, Florida.
Das neue Restaurant befindet sich im Huebner Oaks Shopping Center und hat täglich von 11:00 bis 23:00 Uhr geöffnet. Die Expansion nutzt die etablierte Grillkultur von San Antonio und bietet das charakteristische Erlebnis 'Grillen an Ihrem Tisch'. Vorstandsvorsitzender und CEO David Kim hob die starke Leistung der bestehenden texanischen Standorte als entscheidenden Faktor für die Wahl von San Antonio für die Expansion hervor.
- Rapid expansion with 3 new restaurant openings in January 2025
- Strategic market expansion into San Antonio, marking 6th Texas location
- Strong performance reported in existing Texas locations
- None.
Insights
The aggressive expansion strategy demonstrated by GEN Restaurant Group with three new locations in January alone signals a significant acceleration in their growth trajectory. The strategic selection of San Antonio - a market known for its barbecue culture and robust dining scene - represents a calculated move to tap into an established food-centric consumer base.
The company's rapid expansion carries both opportunities and challenges for investors to consider. While new store openings can drive revenue growth and market share, the accelerated pace requires substantial capital investment and operational bandwidth. The clustering strategy in Texas, now with six locations, suggests strong unit economics in the region and potential for operational efficiencies through economies of scale.
The location choice within the Huebner Oaks Shopping Center is particularly noteworthy, as it:
- Provides built-in foot traffic and visibility
- Reduces standalone real estate costs
- Offers potential for cross-shopping synergies
However, investors should monitor several key metrics as the company executes this ambitious growth plan:
- New store opening costs and time to profitability
- Same-store sales performance amid rapid expansion
- Labor management and training effectiveness
- Supply chain efficiency across growing geographic footprint
The success of existing Texas locations cited as justification for further expansion suggests strong unit-level performance, though the rapid pace of openings will test management's ability to maintain consistent quality and service standards across an expanding footprint.
This Marks the Third Location Opening in 2025 Signaling Strong Growth Momentum for the Year
CERRITOS, Calif., Feb. 10, 2025 (GLOBE NEWSWIRE) -- GEN Restaurant Group, Inc. (“GEN” or the “Company”) (Nasdaq: GENK), owner of GEN Korean BBQ, a fast-growing casual dining concept with an extensive menu and signature “grill at your table” experience, today announced a new restaurant location in San Antonio, Texas, which opened on January 31, 2025. This marks the Company’s third new opening in January, following successful additions in Edison, New Jersey and Orlando, Florida.
“Opening a sixth Texas location in a new market was a natural choice for GEN given the strong performance of our existing Texas locations and desire to continue building momentum across the state,” said David Kim, Chairman and CEO of GEN. “We are proud to have started the year on a strong note with three successful openings in January and look forward to continuing our expansion plans throughout 2025.”
San Antonio is widely recognized for its rich and diverse food culture, particularly its deep-rooted love for barbecue. GEN’s signature “grill at your table” experience brings a fresh and engaging take on this tradition, offerings guests an immersive and modern approach to Korean BBQ.
GEN Korean BBQ in San Antonio, Texas, is located in the Huebner Oaks Shopping Center, 11745 W Interstate 10, Suite 414, San Antonio, TX 78230, and is open daily from 11:00 a.m. to 11:00 p.m.
For more information or to find a GEN Korean BBQ near you, visit: www.genkoreanbbq.com/locations.
About GEN Restaurant Group, Inc.
GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to more than 40 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit GenKoreanBBQ.com and follow the brand on Facebook and Instagram.
Forward-Looking Statements
This press release contains forward-looking statements. Forward-looking statements may be identified by the use of words such as “believe,” “intend,” “expect”, “will,” “may”, and other similar words or expressions that predict or indicate future events. All statements that are not statements of historical fact are forward-looking statements, including any statements regarding our strategy, future operations, and growth prospects, any statements regarding future economic conditions or performance, any statements of belief or expectation, and any statements of assumptions underlying any of the foregoing or other future events. Forward-looking statements are based on current information available at the time the statements are made and on management’s reasonable belief or expectations with respect to future events, and are subject to risks and uncertainties, many of which are beyond the Company’s control, that could cause actual performance or results to differ materially from the belief or expectations expressed in or suggested by the forward-looking statements. Additional factors or events that could cause actual results to differ may also emerge from time to time, and it is not possible for the Company to predict all of them. Forward-looking statements speak only as of the date on which they are made, and the Company undertakes no obligation to update any forward-looking statement to reflect future events, developments or otherwise, except as may be required by applicable law. Investors are referred to the Company’s Annual Report on Form 10-K for the year ended December 31, 2023, and in our subsequent filings with the Securities and Exchange Commission (“SEC”), which are available on the SEC’s website at www.sec.gov, for additional information regarding the risks and uncertainties that may cause actual results to differ materially from those expressed in any forward-looking statement.
Investor Relations Contact:
Cody Slach and Cody Cree
Gateway Group, Inc.
1-949-574-3860
GENK@gateway-grp.com
Media Relations Contact:
Zach Kadletz and Jade Bolton
Gateway Group, Inc.
1-949-574-3860
GENK@gateway-grp.com
FAQ
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