GEN Korean BBQ Debuts All-New Premium Menu Nationwide
GEN Restaurant Group has launched a new Premium Menu at its GEN Korean BBQ locations nationwide. This menu, available for an extra fee per person or a la carte, includes high-quality proteins like Premium Marinated Long Bone Short Rib Steak, Wagyu, and Premium Marbling Center Cut Marinated Short Rib. Other options include Al Pastor, Pollo Asado, and Premium Cajun Shrimp. The menu aims to enhance the dining experience by offering a variety of gourmet-level entrees and interactive cooking at the table. GEN aims to elevate traditional Korean and Korean-American cuisine while introducing non-traditional items like their Taco Sampler.
- Launch of a new Premium Menu can attract higher-spending customers.
- New menu items include high-quality proteins, which can enhance the dining experience and justify higher prices.
- Nationwide rollout across 40 locations increases potential customer base.
- Interactive 'grill at your table' experience remains a unique selling point.
- Premium pricing may deter cost-sensitive customers.
- Increased food costs for high-quality proteins could impact profit margins.
- Potential for negative customer feedback if the new menu items don't meet expectations.
New Craveable Dishes Are Now Available at All 40 Restaurant Locations
CERRITOS, Calif., June 13, 2024 (GLOBE NEWSWIRE) -- GEN Restaurant Group, Inc. (“GEN” or the “Company”) (Nasdaq: GENK), owner of GEN Korean BBQ, a fast-growing casual dining concept with an extensive menu and signature “grill at your table” experience, has debuted an all-new Premium Menu that is now available at GEN locations nationwide.
The new Premium Menu featuring high-quality, top shelf proteins is available for an extra price per person or a la carte, allowing diners to choose from a wide variety of delectable dishes including beef, pork, chicken and seafood options while enjoying the engaging and interactive experience of being their own chef.
GEN’s All-New Premium Menu Items:
- Premium Marinated Long Bone Short Rib Steak
- Premium Wagyu
- Premium Marbling Center Cut Marinated Short Rib
- Al Pastor
- Pollo Asado
- Premium Cajun Shrimp
- Carne Asada
- Premium Taco Sampler (Carne Asada, Al Pastor, Cajun Shrimp)
- Build Your Own K-Ramyun
- Kimchi Fried Rice & Cheese Kimchi Fried Rice
“We always strive to improve on our guests’ dining experience, and this Premium Menu truly delivers on that commitment,” said Co-CEO David Kim. “With the new gourmet-level entrees on this new menu, you can take your GEN feast to the next level while enjoying traditional Korean and Korean-American food, as well as some non-traditional items like our new Taco Sampler!”
For more information, visit GenKoreanBBQ.com and follow the brand on Facebook, Instagram, LinkedIn, and TikTok.
About GEN Korean BBQ
GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to 40 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit GenKoreanBBQ.com and follow the brand on Facebook and Instagram.
Investor Relations
Cody Slach and Cody Cree
Gateway Group
949-574-3860
GENK@gateway-grp.com
Media Relations
Zach Kadletz and Anna Rutter
Gateway Group
949-574-3860
GENK@gateway-grp.com
FAQ
What is the new Premium Menu at GEN Korean BBQ?
When was GEN Korean BBQ's new Premium Menu launched?
How many GEN Korean BBQ locations offer the new Premium Menu?
What unique dishes are included in GEN Korean BBQ's new Premium Menu?
