X and Genius Sports Partner to Launch Trend Genius Product Ahead of Major Summer Sporting Events

Rhea-AI Summary

X and Genius Sports (NYSE:GENI) have launched Trend Genius, a new product designed to optimize ad spending during major sporting events. This innovative technology uses X's Ads and Trend APIs to align advertising with real-time conversations on the platform. Trend Genius automatically activates pre-programmed creative when specified topics reach a set conversation velocity and pauses campaigns when engagement slows.

Leveraging Genius Sports' expertise as the exclusive data distributor for the NFL, NCAA, and Premier League, the product aims to capitalize on peak conversation moments. Early results show record engagement rates, demonstrating X users' real-time culture creation. The launch is timed to coincide with upcoming major sporting events, including the Olympic & Paralympic Games.

Positive

• Launch of Trend Genius product to optimize ad spending during major sporting events
• Record engagement rates reported for brands using the new product
• Partnership leverages Genius Sports' expertise as exclusive data distributor for major sports leagues
• Automated system aligns advertising with real-time conversations, potentially improving ad efficiency

Negative

• None.

• New product tunes into trending topics to accelerate ad spend at peak conversation velocity, and pause when conversation slows
• Record engagement across X from brands using the product

NEW YORK--(BUSINESS WIRE)-- Ahead of a summer of sport, including the Olympic & Paralympic Games, X and Genius Sports Limited (“Genius Sports”) (NYSE:GENI) have announced the launch of the Trend Genius product, leveraging real-time conversations to accelerate ad attention in moments that matter.

The new technology, built by Genius Sports and powered by X’s Ads and Trend APIs, allows advertisers to align with the real-time conversations happening on the X platform across categories. When a specified topic organically reaches a set conversation velocity, pre-programmed creative will run to reach audiences when they’re most engaged.

When conversation naturally quiets, campaigns are automatically paused until the topic accelerates again. As the exclusive data distributor for the NFL, NCAA, and the Premier League, Genius Sports relied on its heritage of building data-driven products to engineer real-time algorithms needed to start and stop ad spend across the X platform.

“With our long history of powering sports data, we understand that seconds matter,” said Josh Linforth, CRO at Genius Sports. “We wanted to help brands make the most of key moments, by ramping up campaigns when conversation across X was most positive and influential. We’re thrilled to drive this product forward during such an exciting time in the sports calendar.”

“We’ve seen record engagement rates with this product, showcasing how X users continue to create culture in real-time,” said Monique Pintarelli, Head of Sales, Americas at X. “As live events unfold on X, the Trend Genius product helps brands capture the unpredictable and dynamic trends that shape our world in real-time. We’re excited to debut this product in partnership with Genius Sports, and help brands reach our unparalleled and passionate audience.”

About Genius Sports

Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.

We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.

Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240718065792/en/

Genius Sports Media Contact:

Chris Dougan, Chief Communications Officer

+1 (202)-766-4430

chris.dougan@geniussports.com



Investors:

Brandon Bukstel, Investor Relations Manager

+1 (954)-554-7932

brandon.bukstel@geniussports.com



X Media Contact:

press@x.com

Source: Genius Sports

FAQ

What is Trend Genius and how does it work with X's platform?

Trend Genius is a new product launched by X and Genius Sports (NYSE:GENI) that uses X's Ads and Trend APIs to align advertising with real-time conversations. It automatically activates pre-programmed ads when specified topics reach a set conversation velocity and pauses campaigns when engagement slows.

How has the initial performance of Trend Genius been reported?

According to the press release, brands using the Trend Genius product have seen record engagement rates, demonstrating its effectiveness in capturing real-time trends and user engagement on X's platform.

What major sporting events is Trend Genius (GENI) targeting with its launch?

Trend Genius is launching ahead of a summer of sport, specifically mentioning the Olympic & Paralympic Games as key events where the product could be utilized for optimized ad spending and engagement.

How does Genius Sports' (GENI) background contribute to the Trend Genius product?

Genius Sports, as the exclusive data distributor for the NFL, NCAA, and Premier League, used its expertise in sports data to engineer the real-time algorithms needed for Trend Genius to start and stop ad spend effectively across X's platform.