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Hard Rock Digital Selects Genius Sports with Wide-Ranging Official Sports Data and Fan Engagement Partnership
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Genius Sports (NYSE:GENI) has announced a major partnership with Hard Rock Digital to enhance sports betting experiences. Hard Rock Digital will utilize Genius Sports' comprehensive sportsbook solutions, including access to official sports data from numerous events. This partnership features specialized NASCAR in-race betting markets and exclusive NFL data products. It aims to deliver engaging live betting experiences to millions of users, positioning both companies for growth in the expanding online sports betting sector.
Positive
New partnership with Hard Rock Digital enhances service offerings.
Access to a vast range of official sports data, enhancing betting experiences.
Opportunity to tap into the growing online sports betting market.
Negative
None.
Genius Sports to power Hard Rock Digital with official sports data and digital fan engagement services
NEW YORK & LONDON--(BUSINESS WIRE)--
Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, today announced a new landmark partnership with Hard Rock Digital.
As the premier mobile and desktop sports betting brand, Hard Rock Digital will have access to Genius Sports’ leading suite of sportsbook solutions, including official sports data from tens of thousands of events per year, customer acquisition and retention tools, and immersive fan engagement solutions.
This new partnership will include Genius Sports’ proprietary suite of NASCAR’s official data-driven in-race betting markets in addition to exclusive NFL official sports data-powered products, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
Furthermore, Hard Rock Digital will gain access to Genius Sports’ market-leading portfolio of official data-powered in-play content from other top tier U.S. and international leagues including the NBA, MLB, English Premier League, Liga MX, Argentine and Colombian soccer.
“Hard Rock Digital is proud to partner with best-in-class partners like Genius Sports in order to curate the best place to play,” said Marlon Goldstein, Executive Managing Director and CEO of Hard Rock Digital. "Our aspiration is to build the best brand in digital gaming and betting, and look forward to partnering with Genius Sports on our launch and beyond."
“This partnership with Hard Rock Digital will provide millions of customers with immersive and highly engaging live betting experiences, powered by the highest quality official data,” said Mark Locke, CEO at Genius Sports. “Across each step of acquisition, engagement and retention, we provide our partners with a unique value proposition that is transforming fan experiences and the entire sports, betting and media landscape.”
ENDS
About Genius Sports
Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans.
We are the trusted partner to over 400 sports organizations globally, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA.
Genius Sports is uniquely placed through cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support.
About Hard Rock Digital
Hard Rock Digital is building the future of online sports betting and interactive gaming under the Hard Rock brand. Known the world over for its famous cafes, casinos, hotels, and music memorabilia collection, Hard Rock’s newest venture takes the same Hard Rock ethos and brings it to the newly expanding online sports betting industry here in the U.S. Headquartered in Hollywood, Florida, with offices in Austin, Texas, the Hard Rock Digital team is dedicated to building the best place to play for millions of sports fans everywhere.
What is the partnership between Genius Sports and Hard Rock Digital about?
The partnership involves Genius Sports providing official sports data and digital fan engagement services to Hard Rock Digital to enhance their sports betting offerings.
When was the partnership between Genius Sports and Hard Rock Digital announced?
The partnership was announced in a press release dated October 4, 2021.
What benefits does Genius Sports provide to Hard Rock Digital?
Genius Sports offers Hard Rock Digital access to a comprehensive suite of sportsbook solutions, including official sports data from various events.
How will the partnership impact Genius Sports' stock (GENI)?
The partnership is expected to position Genius Sports favorably in the growing online sports betting market, potentially benefiting their stock performance.
What specific data will Hard Rock Digital access from Genius Sports?
Hard Rock Digital will have access to NASCAR’s in-race betting markets and exclusive NFL official sports data, including real-time statistics.
